---
description: ¿Qué piensan los usuarios de mParticle Analytics? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de mParticle Analytics gracias a Capterra Argentina.
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title: mParticle Analytics - Opiniones, precios y características - Capterra Argentina 2026
---

Breadcrumb: [Inicio](/) > [Herramientas BI](/directory/23/business-intelligence/software) > [mParticle Analytics](/software/76555/mparticle-analytics)

# mParticle Analytics

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> Analíticas que te dicen cómo hacer crecer tu negocio.
> 
> Veredicto: 32 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

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## Vista rápida

### ¿Quién usa mParticle Analytics?

Empresas con un alto nivel de participación digital continua, incluidos los clientes B2B y B2C.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 32 Opiniones |
| Facilidad de uso | 4.0/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.6/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.4/5 | Basado en las opiniones generales |
| Funcionalidades | 4.3/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 80% | (8/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: mParticle
- **Constitución**: 2013

## Contexto comercial

- **Precio de partida**: US$ 950,00
- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web
- **Idiomas admitidos**: inglés
- **Países disponibles**: Alemania, Australia, Estados Unidos

## Funcionalidades

- A/B Testing
- Análisis del embudo
- Análisis por cohorte
- Análisis visual
- Conectores de datos
- Creación de informes ad hoc
- Herramientas de colaboración
- Métricas de rendimiento
- Panel de comunicaciones
- Planificación estratégica
- Preparación de datos para servicio por cuenta propia
- Publishing/Sharing
- Segmentación de clientes
- Seguimiento de conversión
- Seguimiento de eventos integrados en aplicaciones
- Seguimiento de retenciones
- Seguimiento del comportamiento

## Integraciones (en total: 6)

- Firebase
- Google Analytics 360
- Google Cloud
- Segment
- Snowplow BDP
- Stripe

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Asistencia telefónica
- Chat

## Categoría

- [Herramientas BI](https://www.capterra.com.ar/directory/23/business-intelligence/software)

## Categorías relacionadas

- [Herramientas BI](https://www.capterra.com.ar/directory/23/business-intelligence/software)
- [Herramientas de analítica móvil](https://www.capterra.com.ar/directory/30936/mobile-analytics/software)
- [Herramientas de análisis de datos](https://www.capterra.com.ar/directory/31077/data-analysis/software)
- [Soluciones de gestión de productos](https://www.capterra.com.ar/directory/30865/product-management/software)

## Alternativas

1. [Lucky Orange](https://www.capterra.com.ar/software/150695/lucky-orange) — 4.7/5 (260 reviews)
2. [Heap](https://www.capterra.com.ar/software/147216/heap) — 4.5/5 (42 reviews)
3. [Smartlook](https://www.capterra.com.ar/software/164713/smartlook) — 4.7/5 (136 reviews)
4. [Looker](https://www.capterra.com.ar/software/169053/looker) — 4.5/5 (282 reviews)
5. [Lebesgue](https://www.capterra.com.ar/software/1019489/lebesgue) — 4.9/5 (43 reviews)

## Opiniones

### "One of the only softwares who can provide a clear customer journey visualization" — 4.0/5

> **Johan** | *8 de agosto de 2018* | Artículos de lujo y joyería | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: Indicative is one of the only softwares you will find so far that can display how users interact with your website and doesn't need a complex integration or a very expensive subscription. It's a very straight to the point tool.
> 
> **Puntos en contra**: It's still not 100% out of beta. But so far, it is exactly what they advertise.
> 
> The customer service team was very helpful and quick to reply. Even if used only in it's beta period, the quick results we got from it were very satisfactory.

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### "Indicative is a fantastic resource to help us visualize our data and tell great stories." — 4.0/5

> **Usuario verificado** | *5 de enero de 2018* | Entretenimiento | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: I love how accessible the Indicative staff is. They're a small-stage business so they're incredibly receptive to feedback and often implement the changes we request. The level of customer service Indicative provides is unmatched.
> 
> **Puntos en contra**: The tools can be a bit limiting at times. For instance, when you update a particular section of the segment, you have to redo your calculations. It would be amazing if that information updated automatically. The output of the data could also be more flexible in terms of how the information is arranged.
> 
> We can easily visualize our data.

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### "Indicative for 3rd Party Usage Tool" — 3.0/5

> **Justin** | *21 de septiembre de 2018* | Entretenimiento | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: I liked the drag and drop building of segments.
> 
> **Puntos en contra**: I didn't like that I was showing inaccurate data.  Parts of the data capture that didn't produce a lot of info showed "possible" combinations for user and their config. This was confusing and required some coaching to others I thought the service to. 

I also didn't like that I couldn't reuse certain parts of a segment filter elsewhere.
> 
> I was trying to track overall usage and see what new features were most adopted by partners.

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### "A useful product that is easy to use." — 5.0/5

> **Usuario verificado** | *5 de enero de 2018* | Valoración de la recomendación: 7.0/10
> 
> **Puntos a favor**: The flexibility in being able to create my own charts and being able to track the funnel of our overall site.
> 
> **Puntos en contra**: The numbers aren't in real-time so when I use it to track revenue, it's always off by ~10K. Indicative isn't used by a lot of other companies so also requires a lot of training.

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### "Great tool\!" — 5.0/5

> **Usuario verificado** | *28 de septiembre de 2018* | Seguros | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: Easy to implement and offers a great deal of functionality and options. I like the live feed for debugging production issues quickly.
> 
> **Puntos en contra**: I found the navigation overall to be a bit confusing and not intuitive.  I also wished that it included map-based filtering and organization. My superiors still ask for the map views they are familiar with from GA.

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## Enlaces

- [Ver en Capterra](https://www.capterra.com.ar/software/76555/mparticle-analytics)

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