---
description: ¿Qué piensan los usuarios de WooCommerce? Lee las reseñas y opiniones verificadas, descubre sus características y el nivel de usabilidad, consulta los precios y conoce las ventajas y desventajas de WooCommerce gracias a Capterra Argentina.
image: https://gdm-localsites-assets-gfprod.imgix.net/images/capterra/og_logo-e5a8c001ed0bd1bb922639230fcea71a.png?auto=format%2Cenhance%2Ccompress
title: WooCommerce - Opiniones, precios y características - Capterra Argentina 2026
---

Breadcrumb: [Inicio](/) > [Plataformas de comercio electrónico](/directory/3/ecommerce/software) > [WooCommerce](/software/187800/woocommerce)

# WooCommerce

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> Plataforma de comercio electrónico de código abierto basada en la web que ayuda en la creación de tiendas online con temas, pagos y opciones de envío y más.
> 
> Veredicto: 1047 usuarios lo han valorado con **4.5/5**. De los mejores valorados en **Probabilidad de recomendación**.

-----

## Vista rápida

### ¿Quién usa WooCommerce?

Plataforma de eCommerce que ayuda a los minoristas de tamaño pequeño a grande a gestionar múltiples cuentas de clientes, pagos, pedidos, inventarios y tiendas.

## Estadísticas y valoraciones rápidas

| Métrica | Calificación | Detalles |
| **En general** | **4.5/5** | 1047 Opiniones |
| Facilidad de uso | 4.3/5 | Basado en las opiniones generales |
| Asistencia al cliente | 4.0/5 | Basado en las opiniones generales |
| Relación calidad-precio | 4.6/5 | Basado en las opiniones generales |
| Funcionalidades | 4.5/5 | Basado en las opiniones generales |
| Porcentaje de recomendaciones | 90% | (9/10 Probabilidad de recomendación) |

## Sobre el proveedor

- **Empresa**: Automattic
- **Ubicación**: San Francisco, EE. UU.

## Contexto comercial

- **Modelo de precios**:  (versión gratuita disponible) (Prueba gratis)
- **Público objetivo**: Trabajador autónomo, 2-10, 11-50, 51-200, 201-500, 501-1.000, 1.001-5.000, 5.001-10.000, 10.000+
- **Despliegue y plataformas**: Cloud, SaaS, Web, Windows (local), Linux (local)
- **Idiomas admitidos**: inglés
- **Países disponibles**: Australia, Canadá, Estados Unidos, Francia, Reino Unido

## Funcionalidades

- Acceso móvil
- CRM
- Carro de compra
- Catalog Management
- Creación de informes/análisis
- Gestión de SEO
- Gestión de comercio electrónico
- Gestión de envíos
- Gestión de impuestos
- Gestión de ingresos
- Gestión de inventarios
- Gestión de opiniones
- Gestión de pedidos
- Gestión de promociones
- Gestión de páginas web
- Marketing por correo electrónico
- Seguridad de datos
- Third-Party Integrations

## Integraciones (en total: 18)

- Brevo
- Campaign Monitor by Marigold
- Elementor
- Google Analytics 360
- HappyFox Chat
- Klaviyo
- LiveChat
- Mailchimp
- MailerLite
- Meta for Business
- PayPal
- PayPal Enterprise Payments
- ReferralCandy
- Square Point of Sale
- Stripe

… y 3 integraciones más

## Opciones de asistencia

- E-mail/Help Desk
- Preguntas frecuentes/foro
- Base de conocimientos

## Categoría

- [Plataformas de comercio electrónico](https://www.capterra.com.ar/directory/3/ecommerce/software)

## Categorías relacionadas

- [Plataformas de comercio electrónico](https://www.capterra.com.ar/directory/3/ecommerce/software)
- [Software de inventario](https://www.capterra.com.ar/directory/30006/inventory-management/software)
- [Software de carrito de compra](https://www.capterra.com.ar/directory/30848/shopping-cart/software)

## Alternativas

1. [Shopify](https://www.capterra.com.ar/software/83891/shopify) — 4.5/5 (6707 reviews)
2. [Wix](https://www.capterra.com.ar/software/169007/wix) — 4.4/5 (10761 reviews)
3. [Shopify POS](https://www.capterra.com.ar/software/205337/shopify-pos) — 4.6/5 (246 reviews)
4. [Salesforce Commerce Cloud](https://www.capterra.com.ar/software/180822/salesforce-commerce-cloud) — 4.5/5 (101 reviews)
5. [Squarespace](https://www.capterra.com.ar/software/143461/squarespace) — 4.6/5 (3417 reviews)

## Opiniones

### "Powerful but not for the faint of heart" — 4.0/5

> **Gabriel** | *7 de abril de 2025* | Aprendizaje en línea | Valoración de la recomendación: 8.0/10
> 
> **Puntos a favor**: The fact that it's free to start out with. The flexibility is great, and SO MANY PLUGINS are wonderful. I love that it's universal and that I can integrate it with so many other services.
> 
> **Puntos en contra**: The UX/UI is SO overwhelming when starting out. It takes quite a while to get the hang of it.
> 
> Once you get past the learning curve, it's rock solid. I've used it for selling services online and it works like a charm.

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### "The best (and only) truly free ecommerce plugin" — 5.0/5

> **Austin** | *30 de junio de 2026* | Marketing y publicidad | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: It's overall the best bang for the buck ecommerce Software available. It allows more technical users to be able to customize it using code, as well as less technical users to add on features through the WordPress plugin repository.
> 
> **Puntos en contra**: Websites with a lot of products can experience site speed issues, however, this sometimes can be dependent on the hosting environment. Integration with 3rd party shipping platforms can sometimes be difficult.
> 
> Whether you have a web development background or not, WooCommerce can be a great place to start selling if you have an existing WordPress website.

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### "Plug and Play and Get Paid" — 5.0/5

> **Patrick** | *3 de abril de 2026* | Bienes de consumo | Valoración de la recomendación: 10.0/10
> 
> **Puntos a favor**: Not only is it free to set up, but the fact that I was able to easlity create an ecommerce site to sell my products in literally in hours was great. The multiple payment options and integration with my bank and paypal allowed me to receive funds quickly. Adding products and chaging pricing - also easy to use.
> 
> **Puntos en contra**: Seems I am always updating the plug-in, and I worry about security.  (Although it hasn't been an issue).  If I was not super savvy on web design/Wordpress, I might have found it difficult to set up.
> 
> I am please with being able to have an ecommerce store that works so I can concentrate on marketing and new product development.

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### "Ehh, looking for better" — 3.0/5

> **Rhonda** | *23 de junio de 2026* | Aprendizaje en línea | Valoración de la recomendación: 5.0/10
> 
> **Puntos a favor**: It’s a basic plugin that allows simple commerce via transactions in limited platforms, doing what it claims to do.
> 
> **Puntos en contra**: Limited options for connecting platforms for payment methods, and missing some that are important for many clients.
> 
> Ehhhh… it’s not special. It’s fairly simple to use, and there are plenty of upgrades that make it more usable - and costly.

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### "WOO WHO WOo" — 5.0/5

> **Keith** | *18 de marzo de 2026* | Comercio minorista | Valoración de la recomendación: 9.0/10
> 
> **Puntos a favor**: They do a great job of keeping the software updated and installed properly. Fee structure is in line with other software and often less in that there is no per transaction fee. Setup was easy, making new products or variants is also really easy.
> 
> **Puntos en contra**: Freight setup is complicated but this isn’t really a problem of WOO, freight is complicated. We use a third party for freight pricing. The store adds the freight but we don’t actually use WOO for freight.
> 
> We might have preferred a nicer look to the product listing but this works. We have never had a glitch and enjoy the simplicity of the program

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## Enlaces

- [Ver en Capterra](https://www.capterra.com.ar/software/187800/woocommerce)

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