Critical Mention

Complete mention monitoring from a single place

Puntos a favor:

This is the best in class mention tracking platform, we are always up to date now.

Contras:

Robust software for a reasonable price, we are 100% suttisfied.

Well-priced media monitoring software with a few flaws, but superb customer service

Comentarios: Our experience with Critical Mention has been favorable, but with the onslaught of new and updated competitors, transitioning to a new provider is not off the table.

Puntos a favor:

Critical Mention incorporates all coverage, including broadcast, into easy-to-research keywords and client names. Viewing, selecting and building custom reports is very simple. The UI is intuitive and effective.

Contras:

Sometimes Critical Mention inexplicably misses published stories, so we always need to manually cross-reference reports. Broadcast video clips are not automatically available in HD, so while you can view and download them, they're not necessarily usable for creating internal tools such as sizzle reels.

Alternativas consideradas: Muck Rack, TVEyes, Meltwater y Cision

Razones para elegir Critical Mention: Critical Mention had a more robust offering and MUCH better customer service. Account managers have always felt like partners, not sales people.

Software anterior: TVEyes y Cision

Razones para cambiar a Critical Mention: Critical Mention's team went above and beyond. Unfortunately, excellent customer service is not enough to maintain business when other tools get the actual job done better.

Review

Puntos a favor:

the analytics charts in the reporting tool

Contras:

didn’t have the publications i needed to monitor

Critical Mention Helps Makes Our Press Even More Newsworthy

Comentarios: Our agency went viral - literally viral around the world - due to our ability to quickly share detailed metrics during several media outlet interviews. The data is easy to pull, and the reports are customizable for client needs.

Puntos a favor:

Critical Mention allows us to stay up-to-the-very-minute (literally) of media mentions of our agency and our clients. Often when we do a PR interview, Critical Mention lets us know it is live before the reporter has had a chance to email us. It also provides the metrics we need for clients to be able to showcase overall impressions and media value, while allowing us to remove clutter nonsense that is repetitive and not relevant for tracking needs. We use the software more so for tracking TV coverage for clients as we do product placement for brands as part of our agency services. Critical Mention allows us to review content without having to have a massively extensive (with heavy upkeep) monster of a DVR system in place.

Contras:

The social media analytics still have some room to improve, and the maximum you can search for mentions is 60 days - so you need to stay on top of reporting and not use it for competitive research unless you have forethought to plan and download those reports on a continuous basis.

Alternativas consideradas: Meltwater

Razones para elegir Critical Mention: Cost was one of the primary reasons we made the switch, as Critical Mention offered us the ability to combine digital outlet tracking with TV tracking into one consolidated system that is easy to use.

Critical Mention Works for US

Puntos a favor:

I like how I can see, edit through word play, and then save and download video clips. I also like that I can save clips/articles/etc. into separate files for sharing with our leadership team.

Contras:

I wish I could figure out or have a way to block from seeing multiple postings of the same article. It's bothersome to see multiples of the same thing in my feed each day.