HubSpot Marketing Hub

HubSpot Marketing Hub

Por HubSpot

¿Quién usa HubSpot Marketing Hub?

El software de marketing todo en uno de HubSpot es ideal para las empresas en crecimiento que desean utilizar el marketing de atracción para aumentar el tráfico, convertir clientes potenciales y probar el retorno de la inversión.

¿Qué es HubSpot Marketing Hub?

El software de marketing entrante de HubSpot proporciona inteligencia comercial de autoservicio y la creación de informes de análisis web para medir el éxito de tu sitio web y los esfuerzos de marketing en línea. HubSpot también ayuda a que tu empresa se encuentre en línea, convierte el tráfico de tu sitio web en clientes potenciales y clientes y lo optimiza según tus resultados. ¡Solicita una evaluación GRATUITA hoy para ver cómo HubSpot puede ayudarte a aumentar los clientes potenciales, las ventas y a supervisar el éxito de tu negocio!

Información sobre HubSpot Marketing Hub

HubSpot

http://www.hubspot.com/

Fundada en 2006

Resumen de precios de HubSpot Marketing Hub

HubSpot Marketing Hub dispone de una versión gratuita y ofrece una prueba gratis. La versión de pago de HubSpot Marketing Hub está disponible a partir de US$ 50,00/mes.

Precio inicial

US$ 50,00/mes

Versión gratuita

Prueba gratis

Implementación

En la nube, SaaS, web

Formación

En persona

En directo en línea

Seminarios web

Documentación

Asistencia

Horas laborables

En línea

Funciones de HubSpot Marketing Hub

Herramientas de email marketing
Autorrespondedores
Biblioteca de imágenes
Campañas de goteo
Conformidad CAN SPAM
Contenido dinámico
Correo electrónico activado por evento
Correos electrónicos optimizados para el formato móvil
Creación de informes/análisis
Editor de correo electrónico WYSIWYG
Encuestas de cliente
Gestión de listas
Gestión de modelos
Gestión de suscriptores
Pruebas A/B
Páginas de aterrizaje y formularios web
Base de datos de contactos
Búsqueda de clientes potenciales
Captura de clientes potenciales
Evaluación de clientes potenciales
Generación de clientes potenciales
Gestión del pipeline
Importación y exportación de datos
Integración de base de datos de clientes potenciales
Segmentación de clientes potenciales
Verificación/validación de leads
Análisis
Enfoque en grupo objetivo de clientes
Filtrado por palabras clave
Gestión de contactos
Gestión de contenidos
Gestión de varias cuentas
Programación de publicaciones
Publicaciones automatizadas
Seguimiento de conversión
Análisis de competidores
Auditoría
Gestión de contenidos
Gestión de enlaces
Herramientas de investigación de palabras clave
Integración de Google Analytics
Localización
Palabras clave móviles
Panel de comunicaciones
Pruebas A/B
Seguimiento de palabras claves
Seguimiento de rangos
Análisis
Búsqueda
Edición de texto enriquecido WYSIWYG
Gestión de publicaciones
Moderación de comentarios
Publicaciones de grupo
Redacción colaborativa
Uso compartido de archivos
Análisis
Arrastrar y soltar
Edición en tiempo real
Generador de formularios
Gestión de SEO
Modelos personalizables
Pruebas A/B
Reactivo

Reseñas de HubSpot Marketing Hub

Mostrando 5 de 4195 reseñas

En general
4,5/5
Facilidad de uso
4,3/5
Atención al cliente
4,4/5
Funcionalidades
4,4/5
Relación calidad-precio
4,2/5
Fernando G.
Marketin
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 9/5/2020

"HubSpot Marketing Hub"

Comentarios: Me ha ahorrado de tomar el seguimiento de cada correo electrónico.

Puntos a favor: Que esta en español y muy fácil de utilizarlo.

Contras: Que la mayoría de los cursos que imparten están en el idioma Inglés.

  • Fuente de la reseña 
  • Publicado el 9/5/2020
Sean D.
Marketing Manager
Software informático, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 2/8/2019

"A platform with a soul— HubSpot keeps marketing human with products built on best practices"

Comentarios: HubSpot is the best tool to use when learning marketing automation. Our marketing team uses HubSpot Enterprise for emails, forms, landing pages, web chat, and social scheduling. Our biggest pain point has been our third-party integration with our CRM-- we use Microsoft Dynamics 365. The more tools/features you're able to use in HubSpot, the more convenient (and powerful) it becomes as you really can benefit from having "everything you need in one place". But as companies grow, it gets harder and harder to maintain that vision. I wish we could take advantage of all of the HubSpot Enterprise features we pay for but too many of our existing tools overlap with them and that's where the importance of reliable integrations come into play.

Puntos a favor: HubSpot has allowed us to streamline our marketing efforts so we can focus on what really matters. With We've been able to automates so many mundane processes that we used to do manually thanks to HubSpot workflows. HubSpot's ease of use also makes training and transferring ownership/management of the tool more efficient. What I liked:
• Simple, intuitive fool-proof interface
• Great support and learning resources
• HubSpot Academy makes it easy to learn marketing automation
• Workflows look like they were designed by a kindergartener-- I love how simple they are to understand and build

Contras: Six months into using HubSpot we outgrew the "honeymoon phase" as we started running into limitations with the platform, mostly involving integrations with other tools we use. At the end of the day, HubSpot is phenomenal at what it does but has real limits to it's function and flexibility-- it doesn't scale comfortably to larger enterprise companies/databases. If HubSpot fits within the scope of your company's marketing needs, it's a delight to use. HubSpot is built by marketers for marketers and it's run by a very human company that injects soul and purpose into it's products. Improvements I'd like to see:
• Better CRM function-- it was too limited for us to use
• Greater flexibility with reporting custom dashboards
• Ability to use spend/budget data from LinkedIn Ads connection
• Ability to A/B test automated emails without workaround

  • Fuente de la reseña 
  • Publicado el 2/8/2019
Md masoom R.
Sr Executive Sales and Research
Seguros, 501-1000 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    9/10
  • Fuente de la reseña 
  • Publicado el 11/6/2019

"Great Marketing Automation Platform."

Comentarios: Overall my experience with HubSpot is amazing. I am using it on a daily basis and found it very helpful for my work. I am using it for campaign creation, campaign management, bulk emails sending to customers and new prospects, tracking emails, bounce rates, open rate, click rates which is a very amazing feature and accurate. I love the way I can manage all data and information which in it and fetching reports and creating dashboards is very easy and very informative in it.

Puntos a favor: I like HubSpot easy to use user interface and powerful marketing automation feature the most. I love HubSpot mobile app which is very easy to use and effective, because of this now anyone can access their HubSpot account from anywhere easily with their mobile app and on the other hand I like their dashboard reports and email tracking system too.

Contras: There is one thing that I dislike about it and want to highlight it which is HubSpot is a little bit expensive but I can say also that this platform is worth to spend.

  • Fuente de la reseña 
  • Publicado el 11/6/2019
Usuario verificado
Investment Advisor
Banca, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 1/6/2020

"Great application to manage new leads from customer "

Comentarios: It was great while we used to follow up with email campaign and leads. The use can be challenging if you are very sure of your business needs so I will recommend finding to HubSpot or a marking agency you trust who can help you finding exactly what kind of tools you will need to use to reach expectations and conversions

Puntos a favor: We used the service in our office get leads from some of our landing and referral websites. We received a lot of leads and it was hard to follow up with just a mail chimp our a google form and we needed automation to convert them to new customers. HubSpot helped us to managed the new leads and we were able to compare our campaigns with other cases similar to us that used this service so it increased out sales by 150%.

Contras: The service is expensive and you have to make sure all your team is dedicated to the training. Its a very different approach to follow up on leads and email marketing than other services so training is very important.

  • Fuente de la reseña 
  • Publicado el 1/6/2020
Beatriz R.
Bachelor of Education
Ha utilizado el software durante: 6-12 meses
  • Valoración global
    3/5
  • Facilidad de uso
    2/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    2/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 17/4/2018

"With HubSpot I simplified my marketing strategy and unified my team, tools and data in one place!"

Comentarios: Answering some messages, sending welcome messages, or being able to send certain emails can be very time consuming and tiring if done manually. In fact, in cases where the volume of users is too large, it could be impossible. The best solution to these problems is using HubSpot

Puntos a favor: With the automation of marketing, we rely on the behavior to customize emails, content and offers.
Automate email campaigns to help our prospects move through the funnel and generate more qualified sales opportunities.
It also creates extraordinary emails without having to modify codes. You choose between a dozen activations, conditions and actions to send the appropriate emails to the right sales opportunities at the right time. But the best thing of all is that each workflow that it generates can be linked to a clear objective, so that we will always know if our emails work correctly. Also, because workflows are part of the fully integrated marketing platform, it also has the tools to grow and replenish our database as contacts leave the list naturally over time.

Contras: The marketing aumatixación can become a complex process apart from the economic expense generated by its use. Also when there are so many tools we run the risk of focusing on paying attention to one and leaving out many automated marketing opportunities and we would be paying for functions that we do not use.
In addition, all the tools for automated marketing have their fundamental basis in the segmentation of leads, and their function is to gather information about these users in order to deliver certain content.
And the problem with this is that often this information is not always accurate enough and could lead us to deliver content to unsuitable people at the wrong time and, then, not get anything to help us, or the client in his decision-making or the brand in its growth.

Respuesta de proveedores

por HubSpot el 18/4/2018

Hello Beatriz!

Thank you for taking the time to write this thorough review - we really appreciate your feedback!

I am really glad to hear that the platform has been helpful in unifying your marketing team's strategy, tools, and data in one place! It sounds like you are making great use of the Workflows tool to do business easier and faster!

As far as room for improvement - I'd love to dig in deeper to some of the specific issues you have been facing. Specifically, when you speak about your feeling that you may prioritizing certain tools within HubSpot while neglecting other ones - do you find this is something that happens often? Do you need to remind yourself to invest time in the other tools? Would it be helpful if HubSpot reminded you periodically about the other tools at your disposal or would this prove to be more annoying than helpful?

If you would like to continue the conversation, feel free to email me and we can keep talking!

Thank you again,
Carl

  • Fuente de la reseña 
  • Publicado el 17/4/2018