MARMIND

For your marketing strategies and budget analysis!

Comentarios: Maintain an overview of the company's marketing operations and ensure that the communication initiatives for different products do not overlap. Planning your budget and expenses allows you to understand your costs more clearly and set aside funds for each channel. The dashboard also allows you to evaluate the success of your efforts.

Puntos a favor:

I like how the application gives me an overview of time, budget, and resources, how easy it is to run campaigns and interact as a team, and how accommodating the MARMIND staff is. The program is updated frequently, and even better, new features are added regularly.

Contras:

The route mapping component was less aesthetically pleasing and user-friendly, and it occasionally required too many steps to input all my selections.

Powerful tool - Great service

Puntos a favor:

Ease of use; Easy activation of Single Sign On using our own identity provider; Confirms to the most up to date security standards; Marmind provides a lot of functionality and flexibility which enables us to adapt marmind to our needs, even if we change our process; Enforces collaboration and confirms to our agile process model

Contras:

It could take a while to sort out the features you really need, but even in this case you can rely on the Marmind team and their expertise

A basic tool, but there is space for improvement

Comentarios: The main benefit of having marmind is to have a clear budget management tool, to have full visibility of budget and marketing spend.

Puntos a favor:

The spend module is the most impactful because it allows to connect finance with marketing environment.

Contras:

I would like to have more hierarchies (one for finance and one for marketing). Now cascading the marketing campaigns from the finance hierarchy is not efficient.

Easy to use and understand, great feelings of the status of ongoing campaigns

Comentarios: Very good experience, for a huge company like mine is a very useful tool, now i'm not involved anymore in the marketing part, but i will suggest any marketing person to at least try it, they will get a positive feeling.

Puntos a favor:

Tool related to marketing campaigns, I think they are well organized, simple and clear to use, I can set my filters and personal settings in few steps, and have a clear status of my ongoing campaigns.

Contras:

The part related to roadmapping, found it less attractive and user-friendly, sometimes it took to many steps to insert all my settings.

Input

Comentarios: we have now the ability to manage a multi million budget under one roof , including campaign management tracking and reporting.

Puntos a favor:

Expense / Campaign planning and reporting

Contras:

alignement with the taxonomy of our organization