Zoho Campaigns

Zoho Campaigns

Por Zoho

¿Quién usa Zoho Campaigns?

Países compatibles: Asia, Australia, Canadá, China, Europa, India, Latino América

¿Qué es Zoho Campaigns?

Zoho Campaigns es un software de marketing por correo electrónico para pequeñas y medianas empresas para automatizar todo el proceso de marketing, desde la gestión de campañas por correo electrónico hasta el mantenimiento de listas de correo. Gracias a la integración con Zoho CRM tendrás la información correcta cuando la necesites. Podrás interactuar con tus clientes en cualquier lugar con campañas sociales en Facebook, Twitter y LinkedIn.

Información sobre Zoho Campaigns

Zoho

https://www.zoho.com/

Fundada en 1996

Resumen de precios de Zoho Campaigns

Zoho Campaigns dispone de una versión gratuita y ofrece una prueba gratis. La versión de pago de Zoho Campaigns está disponible a partir de US$ 5,00/mes.

Precio inicial

US$ 5,00/mes

Versión gratuita

Prueba gratis

Implementación

En la nube, SaaS, web

Móvil: nativo de iOS

Móvil: nativo de Android

Formación

En persona

En directo en línea

Seminarios web

Documentación

Asistencia

En horario ininterrumpido (atiende un representante)

Horas laborables

En línea

Funciones de Zoho Campaigns

Herramientas de email marketing
Autorrespondedores
Biblioteca de imágenes
Campañas de goteo
Conformidad CAN SPAM
Contenido dinámico
Correo electrónico activado por evento
Correos electrónicos optimizados para el formato móvil
Creación de informes/análisis
Editor de correo electrónico WYSIWYG
Encuestas de cliente
Gestión de listas
Gestión de modelos
Gestión de suscriptores
Pruebas A/B
Páginas de aterrizaje y formularios web
Archivo y conservación
Bandejas de entrada compartidas
Bloqueo de spam
Enrutamiento
Gestión de colas de espera
Gestión de firmas
Gestión de respuestas
Lista blanca/negra
Recuperación de datos
Respuestas prediseñadas
Supervisión de correo electrónico
Acciones activadas por evento
Base de datos de contactos
Gestión de canales
Gestión de clientes potenciales
Marketing por correo electrónico
Varias campañas

Reseñas de Zoho Campaigns

Mostrando 5 de 171 reseñas

En general
4,1/5
Facilidad de uso
4/5
Atención al cliente
4,2/5
Funcionalidades
4/5
Relación calidad-precio
4,3/5
Michael K.
Principal
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 5/3/2019

"ZOHO Campaigns manages 8,000 person newsletter "

Comentarios: The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Puntos a favor: I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Contras: I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

  • Fuente de la reseña 
  • Publicado el 5/3/2019
Colin M.
Consultant
Tecnología y servicios de la información, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    4/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 20/9/2018

"Powerful email marketing campaign management"

Comentarios: Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house. Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff. Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well. Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers. However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Puntos a favor: - integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Contras: - Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

  • Fuente de la reseña 
  • Publicado el 20/9/2018
Kristen C.
Director of Marketing
13-50 empleados
Ha utilizado el software durante: Más de un año
  • Valoración global
    2/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    1/5
  • Relación calidad-precio
    2/5
  • Probabilidad de recomendación
    Sin valoración
  • Fuente de la reseña 
  • Fuente: SoftwareAdvice
  • Publicado el 2/8/2018

"Does NOT sync well with its own CRM product!"

Comentarios: For the price, its stated complement of features is good. The fact that it does not FUNCTION as stated and it's almost impossible to get in touch with someone who is able or willing to help makes it, in my opinion, basically worthless.

Puntos a favor: In theory, having a CRM and Campaign product from the same company would seem to be ideal, right? Seamless integration, real-time syncing, etc. Or at least that's what we had hoped to experience.

Contras: The CRM and Campaign modules DO NOT sync in a timely or accurate fashion. We have had multiple campaigns put on hold, have had a hard time reaching anyone in customer service, cannot get anyone on the phone or to answer an email in under a week, people have opted out and yet continue to receive emails, and on and on. Reporting is buggy, syncing is laggy, the fields don't match between CRM and Campaign, etc. We have heard "hmmm, that's weird" from customer service when describing the problems we've encountered. We've been given business cards from Zoho employees we met IN PERSON with phone numbers that go to unattended mailboxes and we can reach no one. It's by far the least satisfactory software and customer service experience I have been party to in my life...and I have worked for a software development firm as well as in technical support for a peripherals manufacturer.

  • Fuente de la reseña 
  • Fuente: SoftwareAdvice
  • Publicado el 2/8/2018
Nicholas R.
Software Support Technician
Software informático, 13-50 empleados
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 17/4/2018

"Zoho Campaigns has increased our visibility to our customer base for getting out to the world."

Puntos a favor: It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it.

Contras: Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys.

  • Fuente de la reseña 
  • Publicado el 17/4/2018
Maria I.
Freelancer
Ha utilizado el software durante: Más de dos años
  • Valoración global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 10/4/2018

"Zoho Campaigns lets us be closer to our target Clients!"

Comentarios: campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.

Puntos a favor: Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.

Contras: Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

  • Fuente de la reseña 
  • Publicado el 10/4/2018