Zoho Campaigns

¿Quién usa Zoho Campaigns?

Países compatibles: Asia, Australia, Canadá, China, Europa, India, Latino América

¿Qué es Zoho Campaigns?

Zoho Campaigns es un software de marketing por correo electrónico para pequeñas y medianas empresas para automatizar todo el proceso de marketing, desde la gestión de campañas por correo electrónico hasta el mantenimiento de listas de correo. Gracias a la integración con Zoho CRM tendrás la información correcta cuando la necesites. Podrás interactuar con tus clientes en cualquier lugar con campañas sociales en Facebook, Twitter y LinkedIn.

Información sobre Zoho Campaigns

Zoho

https://www.zoho.com/

Fundada en 1996

Asistencia

  • En horario ininterrumpido (atiende un representante)
  • Horas laborables
  • En línea

Implementación

  • En la nube, SaaS, web
  • Móvil: nativo de iOS
  • Móvil: nativo de Android

Formación

  • En persona
  • En directo en línea
  • Seminarios web
  • Documentación
Vídeo de Zoho Campaigns
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Resumen de precios de Zoho Campaigns

Zoho Campaigns dispone de una versión gratuita y ofrece una prueba gratis. La versión de pago de Zoho Campaigns está disponible a partir de US$ 5,00/mes.


Precio inicial

US$ 5,00/mes

Versión gratuita

Prueba gratis

Funciones de Zoho Campaigns

  • Autorrespondedores
  • Biblioteca de imágenes
  • Campañas de goteo
  • Conformidad CAN SPAM
  • Contenido dinámico
  • Correo electrónico activado por evento
  • Correos electrónicos optimizados para el formato móvil
  • Creación de informes/análisis
  • Editor de correo electrónico WYSIWYG
  • Encuestas de cliente
  • Gestión de listas
  • Gestión de modelos
  • Gestión de suscriptores
  • Pruebas A/B
  • Páginas de aterrizaje y formularios web

Lista completa de Herramientas de email marketing

  • Archivo y conservación
  • Bandejas de entrada compartidas
  • Bloqueo de spam
  • Enrutamiento
  • Gestión de colas de espera
  • Gestión de firmas
  • Gestión de respuestas
  • Lista blanca/negra
  • Recuperación de datos
  • Respuestas prediseñadas
  • Supervisión de correo electrónico

Lista completa de Software de correo electrónico

  • Acciones activadas por evento
  • Base de datos de contactos
  • Gestión de canales
  • Gestión de clientes potenciales
  • Marketing por correo electrónico
  • Varias campañas

Lista completa de Software de gestión de campañas

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Reseñas de Zoho Campaigns

Mostrando 5 de 172 reseñas

En general
4,1/5
Facilidad de uso
4/5
Atención al cliente
4,2/5
Funcionalidades
4/5
Relación calidad-precio
4,3/5
Michael K.
Principal
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    5/5
  • Facilidad de uso
    5/5
  • Características y funcionalidades
    5/5
  • Asistencia técnica
    5/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    10/10
  • Fuente de la reseña 
  • Publicado el 5/3/2019

"ZOHO Campaigns manages 8,000 person newsletter"

Comentarios: The team at ZOHO Campaigns have been very responsive to any questions. I also like that once you build up a list you can manage the list in Campaigns. Overall been very easy software to use on a daily basis.

Puntos a favor: I use ZOHO Campaigns to send out a daily 8,000 person newsletter. I have used ZOHO Campaigns for nearly 10 years for my newsletter. What I like is the ability to cut and paste HTML content into a template and create the newsletter in a couple of minutes.

Contras: I would like there to be more subscriber reports in ZOHO Campaigns. Perhaps could be a way we could customize the subscriber reports a little better.

  • Fuente de la reseña 
  • Publicado el 5/3/2019
Colin M.
Consultant
Tecnología y servicios de la información, 2-10 empleados
Ha utilizado el software durante: Más de un año
  • Calificación global
    4/5
  • Facilidad de uso
    3/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    4/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    7/10
  • Fuente de la reseña 
  • Publicado el 20/9/2018

"Powerful email marketing campaign management"

Comentarios: Zoho Campaigns is a powerful email marketing manager that tends not to get the same kind of exposure as the better-known autoresponders and martech products, but it should definitely be on the radar of any SME planning to run their own email marketing in-house. Zoho Campaigns will need a lot of configuration initially (as would any similar product) to get your branding, workflows and compliance details set up, but once configured it would be possible to delegate a lot of the day to day running to non-technical staff. Zoho has done a lot of work on GDPR compliance, can handle consent campaigns and self-serve subscription preferences well. Zoho Campaigns can be used as a stand-alone product, but is also included in their Zoho One suite offering which is fantastic value for micro businesses if you want to take a different route from the Microsoft Office 365/G Suite mainstream. The integration with If you are just sending out the odd newsletter to a small list, you probably don't want something that has the sophisticated options that Zoho Campaigns offers. However, if you are a business looking to manage, test and optimise your email marketing or if you are planning to take your email marketing in-house from an agency - and you have the knowledge and experience to be able to configure it - Zoho Campaigns could be a good solution.

Puntos a favor: - integration with G Suite and Zoho CRM
- nice analytics dashboard
- A/B Testing
- Personalised content
- Includes features normally only found in much more expensive martech products
- Good solution for handling GDPR compliance
- Easy to configure sign-up forms on web pages, e.g. in Wordpress

Contras: - Lots of options to configure; expect to spend quite a bit of time getting this setup initially
- Some newsletter templates not brilliant, so expect to spend some time getting the look and feel you want
- Interface not always as intuitive as it could be

  • Fuente de la reseña 
  • Publicado el 20/9/2018
Jj E.
Marketing Strategist
Producción audiovisual, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
  • Calificación global
    1/5
  • Facilidad de uso
    2/5
  • Características y funcionalidades
    3/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    0/10
  • Fuente de la reseña 
  • Publicado el 24/7/2020

"I feel like I'm a beta tester."

Comentarios: Clunky, slow and an overall terrible user experience. From a distance, it looks shiny with a ton of functionality. But when you actually start using it, you'll see a myiad of small aesthetics that don't look right (loading bar doesn't extend full width, loading dots are blurred) and the loading times are among the slowest for any software I've ever used. Now all of those things are OK, because functionality is what matters the most, right? This would be true if the functionality of the platform actually worked as intended. We've run into issues like: -Duplicating a workflow gets stuck and never duplicates. The bug required Zoho team to fix it on their side which took 3-5 business days.
-Changing a font color for an HTML email doesn't work. You'll see the updated font color in the HTML code, and in the email preview you will see the font color you want. But when you send the email, the font color is almost always wrong.
-Their simple condition filter in their workflow component didn't work originally. I had to speak to their engineering team twice to show them the problem, and then they fixed it 5 days later.
The list goes on and on. I wish this program just worked and I didn't have to write this review. The one good thing about this software is that their customer service team is very responsive, and they normally fix the problems. But again, I feel like I'm a beta tester working with them through all of these bugs. I don't recommend this software to anyone.

Puntos a favor: Campains has a lot of features out of the box and is a very affordable option for startups looking for an email solution.

Contras: This entire platform is riddled with bugs, quirks, and errors that make your job so much harder. When things don't work, you normally assume you're doing it wrong with most software. Not with Zoho Campaigns. When things don't work, it's most likely broken on their side. 3 months into using this software every day, and we've already reported 3 different instances where their software was not working as intended. If I was getting this software for free, that would be OK. But since we're paying hundreds of dollars each month to use it, this is not acceptable.

  • Fuente de la reseña 
  • Publicado el 24/7/2020
Nicholas R.
Software Support Technician
Software informático, 13-50 empleados
Ha utilizado el software durante: Más de dos años
  • Calificación global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    4/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 17/4/2018

"Zoho Campaigns has increased our visibility to our customer base for getting out to the world."

Puntos a favor: It has allowed us to create some exciting campaigns and marketing tools to get visibility to our customer base. Overall it has increased our income by a lot in the last year since we start to use the Campaigns feature. My CEO and COO are excited to see what the next year will bring as this feature grows and we grow with it.

Contras: Zoho has knocked this feature out of the park and I have zero cons to say about it at this time. Keep creating awesome software guys.

  • Fuente de la reseña 
  • Publicado el 17/4/2018
Maria I.
Freelancer
Ha utilizado el software durante: Más de dos años
  • Calificación global
    4/5
  • Facilidad de uso
    4/5
  • Características y funcionalidades
    4/5
  • Asistencia técnica
    3/5
  • Relación calidad-precio
    5/5
  • Probabilidad de recomendación
    8/10
  • Fuente de la reseña 
  • Publicado el 10/4/2018

"Zoho Campaigns lets us be closer to our target Clients!"

Comentarios: campaigns are ewasy to manage with Zoho, there are email templates and easily guided with forms too.

Puntos a favor: Zoho allows us to manage our campaigns easily. Making lead forms and it also have robust marketing tools. It integrates with may softwares.

Contras: Zoho offers a wide range of features for a cost. Its offer is not quite flexible. The customer service is quite disappointing as compared to other CRM and marketing softwares where the customer service is an edge for them.

  • Fuente de la reseña 
  • Publicado el 10/4/2018