¿Qué es Zoho Marketing Automation?
Zoho Marketing Automation is a cloud-based software developed specifically for businesses that are looking for a marketing automation solution. This software acts as an essential everyday marketing tool that offers marketing and sales features such as leads generation and qualification. It also offer extensive features for data analytics and web behavioral marketing, as well as different marketing campaign strategies from SMS marketing to social campaigns.
¿Quién usa Zoho Marketing Automation?
Intended for companies wanting to grow their business through marketing automation. Best fit for marketing leaders seeking strong, vertical-specific expertise and personalization capabilities.
¿Dónde se puede implementar Zoho Marketing Automation?
Cloud, SaaS, Web, Mac (desktop), Windows (desktop), Windows (local)
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Comparar el precio de Zoho Marketing Automation con productos similares
Zoho Marketing Automation
Funciones de Zoho Marketing Automation
- Análisis de campañas
- Análisis de páginas web
- Asignación multicanal
- Atribución entre canales
- Atribución táctil múltiple
- Automatización de marketing
- Campañas de goteo
- Campañas multicanal
- Campos personalizables
- Conformidad CAN SPAM
- Correos electrónicos optimizados para el formato móvil
- Creación de informes y estadísticas
- Creación de informes/análisis
- Cualificación de leads
- Editor WYSIWYG
- Gestión de campañas
- Gestión de campañas de email
- Gestión de clientes potenciales
- Gestión de contactos
- Gestión de contenidos
- Gestión de flujos de trabajo
- Gestión de listas
- Gestión de modelos
- Integración de redes sociales
- Marketing multicanal
- Marketing social
- Modelos personalizables
- Métricas de rendimiento
- Panel de comunicaciones
- Programación de publicaciones
- Páginas de aterrizaje y formularios web
- Seguimiento de campañas
- Seguimiento de conversión
- Seguimiento de la participación
- Seguimiento de visitantes de la web
- Seguimiento del ROI
Alternativas a Zoho Marketing Automation
Opinones de Zoho Marketing Automation
Zoho Marketing Automation Review by Mehandi Islam - Sales & Marketing Automation Expert
Problems which I am solving/helping my clients to solve with Marketing Automation are as such:-
1) Running Email Campaigns.
2) Running Automated Email Campaigns / Drip Campaigns.
3) Understanding the Visitor's behaviour, how they are interacting with the website. The benefits which I got from Zoho Marketing Automation are as such:- 1) Inexpensive Pricing - less load on the pocket to use the software.
2) Running Affordable email campaigns.
3) Campaign Management is easy.
4) Running and Managing Automated Email Campaigns.
5) Saving a lot of our time by creating templates and using them later again and again.
Puntos a favor:
Features which I like most about this software are:- 1) Inexpensive Pricing. 2) A Variety of Features ( though it is not fully reliable) 3) Lead Management 4) Web Assistant ( this helps in analyzing how the visitor is interacting with our website) 5) WorkFlow - This helps in sending email sequences and performing certain tasks as well send data to other apps.
The Feature which I like least about this software:- 1) Overall speed of the Software at which it refreshes/loads. 2) Very Few Integrations with 3rd party Software. 3) If they can make their "Qualification" Feature more robust and easy to use. Not Reliable to run a business
Comprehensive Marketing Software
Comentarios: Positive experience.
Puntos a favor:
Zoho Marketing Automation has the features you need for your marketing campaigns. I mostly use the leads and email campaigns management components. I like being able to set and just monitor so that I can attend to focus on other aspects. Also works with the website.
Nothing at this time. A rep set up a session with me and walked me through it.
Zoho Campaigns is better
Comentarios: Not a very good experience, was hoping for more.
Puntos a favor:
Didn't like anything particularly well. We've worked with more powerful Marketing automation software like ActiveCampaign, so Zoho is nowhere close with them.
We weren't able to integrate with Zoho CRM and we found that Zoho Campaigns was much better integrated and easy to use as compared to Marketing Automation, most likely because this is relatively newly added. The automation builder is also very bad, not easy to drag drop as we were able to on AcitveCampaign, so definitely need to make it easy to use.
Saira's review on Zoho Automation
Comentarios: Personally, my overall experience with Zoho is awesome, It is the best CRM for data analyses, email scheduling, having campaigns, auto-response, mapping and automating the stuff about the buesiness.
Puntos a favor:
What I like the most about the Zoho is, easy to use, provides the best functionality and automation as well as not expensive.
Well! What I see using Zoho is, that it has limited customer support.