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Opiniones de Marketo Engage

Sobre Marketo Engage

Software de automatización de marketing potente y fácil de usar que ayuda a generar clientes potenciales cualificados y convertir el gasto de marketing en ingresos.

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Puntos a favor:

This task is accomplished through their easy to use user interface and dashboard which can report the necessity to upgrade target key search words and title tags.

Contras:

Some of the systems can be quite hard to understand at first.

Valoraciones de Marketo Engage

Evaluación media

Facilidad de uso
3,8
Atención al cliente
3,9
Funcionalidades
4,3
Relación calidad-precio
3,8

Probabilidad de recomendación

8,0/10

Marketo Engage tiene una valoración global de 4,3 estrellas sobre 5 según las 706 opiniones de usuarios de Capterra.

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Efraín
Efraín
Sales Development Representative LatAm en Argentina
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Un software gigante y poderoso para email marketing y engagement

5,0 el año pasado

Comentarios: Es una herramienta realmente potente que cubre todo el proceso de marketing y generación de ventas.

Puntos a favor:

Las principales ventajas es que es una de las plataformas de marketing más completas abarcando varias áreas. La automatización de todos los procesos y la segmentación de personas según perfiles, lo que logra mayor efectividad en las campañas.

Contras:

No es tan fácil de usar, algunas de sus funciones son muy complicadas.

Álvaro
Álvaro
Freelance en España
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Una vez superada curva de aprendizaje, es una opción "todo en uno" realmente práctica y completa

4,0 el año pasado

Comentarios: En general, Marketo Engage es una herramienta robusta y versátil para la automatización del marketing. Aunque tiene algunos desafíos, sus características integrales, la capacidad de personalización y la escalabilidad son puntos fuertes que hacen que la inversión en esta herramienta merezca la pena si lo que buscas es una solución "todo en uno"

Puntos a favor:

Su funcionalidad integral, que te permite tenerlo todo en una sola plataforma, así como sus enormes opciones de escalabilidad y las muchas alternativas para personalización que ofrece.

Contras:

La curva de aprendizaje inicial es algo elevada, lo cual hace que la configuración inicial de la herramienta conlleve bastante tiempo.

Yosue
Yosue
Diseñador Web en Chile
Usuario de Linkedin verificado
Desarrollo de programas, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

La herramienta perfecta para empresas de diseño web, SEO y marketing

5,0 hace 8 meses

Comentarios: Una experiencia exquisita como cualquier producto de Adobe, la verdad que es señal de calidad y buenos resultados (y precio elevado cof cof)

Puntos a favor:

La automatización y programación, los diseños y optimización de las campañas y su facilidad de uso la hacen una herramienta excelente de primer nivel

Contras:

Precio elevado, solo úsalo cuando quieras realmente escalar a lo grande, ya que ayuda mucho a generar conversiones y leads

MD Masoom
MD Masoom
Sr. Executive Sales and Research en India
Usuario de Linkedin verificado
Tecnología y servicios de la información, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Indeed a Best-in-Class Marketing Automation Software

5,0 hace 5 años

Comentarios: My overall experience with Marketo Marketing Automation is satisfactory. I am using it daily for marketing automation for different marketing campaigns for different team members and I found this platform very helpful and amazing. My experience with their dashboards and reports features are mindblowing and this is the best thing about this tool.

Puntos a favor:

I like almost everything about this amazing marketing automation tool. Some of the things that I like most about it is the following: 1. Marketo customer support team is very responsive and always available to help, this is something I like the most. 2. Marketo's simple and easy user interface is amazing and very easy to use. This is the second thing that I like about it. 3. Marketo's amazing dashboards and reports features are the 3rd things that I like most about it. It is very informatics.

Contras:

I want to share one thing that I dislike about it and that is Marketo is a little bit expensive compared to other tool but I must say that it is worth to spend on it.

Emma
Emma
Senior Director Product Marketing en EE. UU.
Usuario de Linkedin verificado
Hospital y atención sanitaria, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Definitely one of the top Marketing automation tools out there.

4,0 hace 10 meses

Comentarios: Marketo Engage is our primary email management solution; we process a high amount of messages daily, and the software helps us stay on top of everything while also automating our responses to clients and providing them with a faster turnaround time and more focus. It is also used to handle promotional emails and social media platforms, where we provide all of our products and services in a dynamic and effective manner. In addition, it serves us well in the billing department since it allows us to fully automate the sending of electronic bills to our clients.

Puntos a favor:

Marketo has some of the greatest email marketing tools I've used, including an intuitive email editor and the option to try out dynamic content. It also provides thorough information on your email's deliverability. In fact, consumers may be graded and scored so that they can be researched and analyzed by different departments, making it a great choice for customer management. The software has a straightforward layout and is comfortable to use. In particular, I'd like to call attention to the reports, as we are able to provide individualized information on the job that is being carried out, and how they may be supplemented by social networks for the purpose of running marketing campaigns with a calendar option and webinars.

Contras:

Though I believe Marketo Engage to be the most comprehensive and best-suited solution for businesses today, I believe there is always potential for growth in features like connectivity with Salesforce, and I also believe that we need tutorials. The present learning curve is steep due to the complexity of the interface, which makes it difficult for those with less knowledge to use the program. The in-built reports are highly comprehensive, but they are difficult to analyze, thus we need more tools within the program.

Jamie
Digital Marketing Manager en EE. UU.
Alimentación y bebidas, 10.000+ empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Provides a comprehensive solution for creating and managing sophisticated marketing campaigns

5,0 hace 3 semanas Nuevo

Comentarios: Adobe Marketo Engage provides a robust marketing automation platform that excels in dynamic customer segmentation, personalized communications, and real-time analytics, enabling marketers to create highly engaging and effective campaigns. Its user-friendly interface and comprehensive support make it accessible, though its high cost and complexity can be challenging, especially for smaller businesses or those new to marketing automation. Despite some limitations in customization and integration, its scalability and powerful features make it a valuable tool for businesses aiming to enhance their marketing efforts through advanced personalization and data-driven optimization.

Puntos a favor:

Dynamic segmentation and tailored communications enhance engagement. Immediate performance metrics for optimizing campaigns on the fly. Effective management of email campaigns and multi-channel integration. Suitable for businesses of all sizes with extensive integration options. Intuitive design with extensive training and support resources.

Contras:

High price point with potential additional costs for advanced features. Steep learning curve and time-consuming implementation. Requires technical expertise and can present integration challenges. Some limitations in template options and feature flexibility. Variable quality and response times in customer support.

Julia
Marketing CRM Coordinator en EE. UU.
Práctica de la abogacía, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Marketo Mayhem

1,0 hace 5 años

Comentarios: Our marketing team had a horrible experience after using Marketo for a year and switched to HubSpot. It was the best decision we have made and we are not using Marketo again.

Puntos a favor:

Marketo had a lot of potential in terms of its lead tracking, automated workflows and contact management capabilities. We were thrilled to be on board with using the application, but soon realized we would never get to use the extra bells and whistles it offered since the core components were a constant frustration. It's also a very expensive platform.

Contras:

Marketo provides templates for emails and landing pages that are difficult to customize, especially with our company logo and branding. We constantly were hitting road blocks and their support always very slow to respond days later after a technical issue was reported.

Ogarekpe
Implementation Engineer en EE. UU.
Tecnología y servicios de la información, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Superb tool to transform your marketing efforts

5,0 hace 3 meses

Comentarios: This tool is a game changer in elevating your marketing efforts and driving engagement.

Puntos a favor:

It has robust personalization features that are instrumental in enabling us to produce content that is relevant to our customers leading to effective marketing campaigns. Thanks to this tool we are able to save important resources and valuable time through its marketing automation features of tasks.

Contras:

Its advanced customisation features have a high learning curve and require ample training and vendor support to use them appropriately.

Whitney
Director of DG en EE. UU.
Software informático, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Marketo powers our entire marketing team

4,0 el año pasado

Comentarios: Marketo is the platform that powers our entire marketing campaigns and performance. It allows us to understand the impact marketing is having on overall bottom line.

Puntos a favor:

It's incredibly robust, so you're able to manage the entiretly of your marketing campaigns within Marketo: audience creation, lead scoring, emails, landing pages, content management, automation and sync to salesforce. Bizible ensures everything a prospect or customer does is tracked in Salesforce so we understand the impact marketing has on revenue.

Contras:

It's clunky because it's legacy. It's not an easy tool to navigate or manage. It requires coding to build landing pages and their templates aren't great (pro-tip: use Unbounce and connect to Marketo). Because Marketo is so robust, when you build automation and audiences and campaigns, you can get overwhelmed and lost.

Jana
Jana
Senior Director Of Marketing en EE. UU.
Usuario de Linkedin verificado
Software informático, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

A top-tier marketing automation service.

5,0 hace 10 meses

Comentarios: With Adobe Marketo Engage, we can now automate our lead marketing cycle and zero in on the most likely customers. As a result, we were able to do more and see better outcomes. The quality of reports must increase. Email layout and scripting are two areas that might use a lot more work. Even though solutions like Integration LaunchPoint are great for processing campaigns and automating other tasks, they may benefit from being more easily integrated with other apps.

Puntos a favor:

Unlike with competitors like Hubspot and Pardot, users are not limited in the ways they may approach program and campaign administration. Adobe continues to put resources into improving its add-ons and compatibilities. Marketo serves as our central center for all of our marketing efforts, and we're working to integrate Adobe and other natively linked products in the near future.

Contras:

Marketo is harder to compete with because of all the moving parts it has. There is also a learning curve associated with making the most of Marketo. Marketo requires a dedicated staff member in order to function properly.

Imad
Marketing Specialist en Emiratos Árabes Unidos
Construcción, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Great for all businesses

4,0 hace 4 años

Comentarios: Can't live a day without the software. Sometimes I can't understand somethings, but they have loads of tutorials on their website and YouTube.

Puntos a favor:

Whatever you can think of in terms of marketing automation, lead management and email marketing, chances are Marketo can do it.

Contras:

You can just subscribe and start using it without a little training. And the functionalities are so many, that you really need to know what you are looking for to find it.

George
Construction Manager en EE. UU.
Construcción, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Marketo Engage Is So Powerful and Accurate

5,0 hace 2 meses Nuevo

Puntos a favor:

The accuracy of Marketo Engage makes it a top marketing automation solution. Marketo Engage has been so reliable.

Contras:

Marketo Engage does not have flaws. I do not dislike Marketo Engage at all.

Adam
Full Stack Developer en Israel
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Why Marketo Engage?

5,0 el mes pasado Nuevo

Puntos a favor:

It was straightforward to deploy and implement Marketo Engage. It allows me to automate marketing strategies and improve the SEO of our brand.

Contras:

There is no daunting aspect that I encounter when using Marketo Engage.

Alexandra
Alexandra
Chief Financial Officer en EE. UU.
Usuario de Linkedin verificado
Automoción, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: GetApp

Marketo a Total Integration Tool.

4,0 hace 3 años

Comentarios: We use Marketo primarily to stop form submission automation as well as data cleansing, and of course we owe Marketo an important part of our automation. We also pay additional money to be able to use their templates and thus create a landing page and of course have the templates within the emails. All this was done at the expense of a long time, which is the main factor to invest in Marketo, but after learning how to use and take advantage of the software in a good way, the results were magnificent.

Puntos a favor:

Among the many impressive features that Marketo has, its integrations stand out, which are an important factor in obtaining a complete service that fully satisfies the requirements of the company, has integrations with many different software and also has the ability to integrate with third parties to through Zapier making it a full integration tool. The user interface is very flexible and can be configured according to the data flow of the company or the portfolio of clients and potential clients. Through Marketo, much of the information that reaches the company can be automated, thus bringing the data to Salesforce in a clean way.

Contras:

It has a somewhat long learning curve that makes it essential to have some help before being able to use the program to its full potential, so technical support plays a preponderant role in the software. In addition, the system must be configured through an API connection, which makes it quite a cumbersome process. Although the interface has great flexibility, it can be confusing when starting out due to its main focus, which is undoubtedly the database for the software, but once learned it is a fast path to success.

Jasmine
Marketing Programs Manager en EE. UU.
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña
Fuente: SoftwareAdvice

Impressive and efficient

5,0 hace 6 años

Comentarios: Marketo gives me the opportunity to seamlessly deliver information to the sales users in my organization through the Marketo Sales Insights tool in Salesforce as well as triggered alerts/emails. I really enjoy the speed of the Salesforce sync as we are able to create/monitor campaigns and attribute revenue almost instantly.

Puntos a favor:

Marketo is consistently ranked by analysts as a top automation solution, and I can finally see why! As a marketer, it’s simple to use but also robust for program management from creation to reporting. On a day-to-day basis, I use Marketo within a B2B environment and we wouldn’t be able to function without it. It’s a key tool for my marketing strategy, one of our most used functionalities is cloning programs, tactics, and campaigns. This allows us to make fewer mistakes and maintain continuity from user-to-user, an efficiency for my nimble, growing team. What I’d like to see is continued product improvement driven by customer voices. I’m excited for the new Mercury UI to debut in 2018!

Contras:

As an admin within a small team, the uptime to full functionality can be like climbing a steep hill on a cold day. Simply put, learning this tool can feel cumbersome if it’s not your only responsibility. Luckily, the Marketing Nation Community combined with the product docs and Marketo University prove to be helpful resources for growing your knowledge. Within a year I was able to confidently learn the tool, contribute new ideas, and become a Marketo Certified Expert (MCE). Service/support - Compared to other automation platforms, there seems to be limited support and desire for accounts to have a 1:1 communication on a regular basis with an account rep. We’ve recently been assigned a new rep and we're making progress.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

The best marketing automation system but becoming dated

5,0 hace 3 años

Puntos a favor:

Marketo is a robust platform built to scale. It is highly flexible and packed with integrations and features to helps you orchestrate your marketing strategy and automate the execution and tracking of many campaigns.

Contras:

Other competitors are fast becoming more innovative solutions, with Marketo every new feature is an add-on that costs yet more money.

Ana
Ana
Security Architecture Discipline leader en España
Usuario de Linkedin verificado
Banca, 10.000+ empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

I think it's a tool that has enough features to power marketing activities.

4,0 hace 2 años

Comentarios: It's a deep tool, so it can be a bit difficult to use it perfectly, but with a lot of manual knowledge and an external community, we have an environment where you can easily leverage Marketo's performance. Also, for content such as emails and LPs that are used for marketing measures, once a template is created, all that's left is to combine each part like a jigsaw puzzle, so the speed of content creation has increased dramatically. not having coding skills like HTML can create high-quality content.

Puntos a favor:

Marketo Engage can intuitively set the focus for leads and customers, so it was easy to use even for me, who has little marketing experience. The integration with Salesforce is well developed, so both implementations will create synergies. In addition, it is possible to connect to other systems via Webhook, and this can also be sufficiently configured by reading the manual published by Adobe.

Contras:

When searching for content on Marketo, the search capability is low and it can be difficult to find the desired content, so it would be helpful if you could improve that as well.

Emanuela
Director of Marketing
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: SoftwareAdvice

My experience with Marketo

4,0 hace 7 años

Comentarios: We are using Marketo across the whole organization to improve and automate our marketing activities. We are using it at corporate level as well as in each operation (US, UK, DACH, France, Italy, APAC, etc). We improved ability to attract new leads and the engagement of visitors on our website.

Puntos a favor:

- Workflow: the logic behind the workflows allows to automate manual activities - Lead gen: we improved the engagement of the visitors on our website and we manage the entire lead generation process on Marketo integrated with our CRM. - Programs: it is easy to create and manage emailing and nurture programs with the ability to set rules when the email should be sent. - Forms: we are using Marketo forms and we embedded them on our website.

Contras:

- Integration with Dynamics: after 3 years we still have some issues on the integration with MS Dynamics... the 2 systems are not well integrated. - Support: sometimes we had some issues with getting quick replies from support. - Landing pages: it is missing a validation workflow on the thank you pages (to be sure that those who will access the thank you page have successfully filled-out the form included in the landing page).

Usuario verificado
Usuario de Linkedin verificado
Electrónica de consumo, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Marketo - great marketing automation for larger marketing teams.

4,0 hace 6 años

Comentarios: When going through the demos & getting pricing from the Sales team make sure to fully understand their pricing. They've changed their pricing model in the past 18 months to be more a la carte so some features you may really like are additional costs. Depending on the size of your database this can start to really add up.
Marketo is not suitable for small marketing teams as it requires a ton of set up time & ongoing work to fully leverage its capabilities.

Puntos a favor:

Easy to track different engagement programs at every stage across multiple steps. Robust criteria for building lead nurturing. Like their lead scoring feature - great way to segment leads based on how they interact with you. Their real-time personalization feature is impressive. Great feature once it's configured correctly.

Contras:

The email builder is pretty basic. Leveraging the full capabilities requires a full-time internal resource. Steep learning curve. We needed to invest in a Marketo specialist to help with integration. Marketo is super expensive & that's before taking the extra cost of hiring a Marketo Specialist to help with implementation.

Mark
Writer en RU
Redacción y edición, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Self sufficient automation

4,0 el año pasado

Comentarios: Overall Marketo Engage has helped enhance my advertising greatly. The value the software brings in its ability to essentially run self- automated is invaluable, saving time and targeting the advertisement in a way that is far more efficient than manual work.

Puntos a favor:

Marketo Engage is your run of the mill advertisement automation service. Marketo Engage also implements AI and allows for extensive use of AI when marketing. This feature is rare in this genre of advertising and helps stand Marketo Engage from its competitors, as will it help your product be advertised in its own unique and memorable way. The AI also helps targets aspects of advertising it considers needs improving and is capable of learning as it goes along, spotting customer trends and clickthrough rate trends. The analytics Marketo can offer also mirror conventional analytics with clickthrough rate and overall views being shown in a clear and simple way for manual improvements to advertising.

Contras:

Marketo Engage excels in its AI component. As a result, it is necessary to give the application time to acclimatise to your advertisement style and efficacy. The AI does work best after around 1-2 weeks and so you may not see many effects before then. In order to get the best efficiency, it is also recommended that you use a wide range of Adobe products which could require some business restructuring.

Rares
Marketing Operations Manager en Rumania
Hostelería, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Powerful marketing automation tool with a wide range of capabilities

4,0 el año pasado

Puntos a favor:

Definitely the wide range of features. From lead scoring and nurturing to email marketing, to hosting webinars, creating landing pages, and using forms, the platform has everything we need to execute complex campaigns and track our results. Integrations with a wide range of platforms and marketing tools are also a strong point of Marketo.

Contras:

I feel that there is a bit of a learning curve when it comes to using the platform. It's not the most intuitive system and it can take some time to get the hang of all the different tools and settings. Also, the user interface and some of the functionalities seem to be a bit old or outdated. The reporting section seems a bit complex and difficult to use. Difficult to keep the database healthy due to syncing errors with our CRM.

Usuario verificado
Usuario de Linkedin verificado
Instituciones religiosas, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

The Big Boy of Marketing Autumation

5,0 hace 5 años

Comentarios: Overall - Marketo was killer! Onboarding was great and support with issues was helpful. My biggest advice would be to maximize their time on site by building funnels you actually can use!

Puntos a favor:

Marketo allows you to automate anything. Whatever action you want to trigger from - you can. We were a large publishing group sending millions of emails each month. We needed ways to segment and identify the exact user we wanted. Marketo gave us those tools to do that quickly and easily!

Contras:

Some of our team struggled to understand some of the terms and systems. It came very quick to some of the team and slower with others. I mention this because it seemed more like a mental block than ignorance. I also felt like we needed a developer to help make the dreams happen. It was just outside of our skillset so we needed some extra hands in the early days making all the connections perfect.

Usuario verificado
Usuario de Linkedin verificado
Aprendizaje en línea, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Easy and effective saas marketing

5,0 hace 2 años

Comentarios: Honestly, it’s great. Most of my colleagues agree it’s very streamlined and intuitive!

Puntos a favor:

I love how it’s all of the necessary tools for data collection and customer engagement in one place. The workflow is extremely easy to follow as well. Also, the setup was quick; so we were off and running quicker than I expected.

Contras:

I would say that the reporting would be the biggest drawback. Honestly, it meets our needs. However if we needed more detailed analytics, we might hit a few snags.

norah
Senior Director
Software informático, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: SoftwareAdvice

Not intuitive

1,0 hace 7 años

Comentarios: If you're a power email marketer, and use SFDC as your primary CRM, Marketo is not for you.

Puntos a favor:

Feature rich, lots of functionality, decent reporting. You don't have to know HTML to have a decent email template,

Contras:

While its feature rich, its very complicated to use. Not very intuitive when doing campaign creation, segmentation, reporting, tokens, forms - basically anything! The UI is slow and clunky and also not intuitive. Setting up multi tiered campaigns (especially webinars) and nurture streams (which is apparently a core strength) were extremely time consuming. Support is horrible. This system MAY be okay if you have a team of highly sophisticated Marketo ops people on staff to get through it, otherwise, consider other alternatives. i have ripped and replaced Marketo 2x with Pardot and couldn't be happier.

Zack
Director of Advancement & Admissions
Educación primaria/secundaria, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña
Fuente: SoftwareAdvice

Multiple Layers of Useful Features, Steep Learning Curve, Ultimately Worth the Price

5,0 hace 7 años

Comentarios: I am in the non-profit space, which generally has too few staff trying to do too many things. When used properly, Marketo increases our capabilities beyond what any of us alone could accomplish through a typical email-blast service. That being said, it takes discipline, time, and maybe even a dedicated personnel resource (internal or external) to get it up and running where it begin to really serve your organization's needs.

Puntos a favor:

- Options for Customization of Automation Campaigns and Landing Pages - Extensive Analytical Tools - "The Sky's the Limit" on how much your marketing team can do with this tool

Contras:

- The Email Editor is difficult to use, in my opinion. But if you are comfortable with writing HTML code, you can bypass the drag-and-drop editor. Also, it may not be any more difficult than any other option (I don't have a wide exposure to email builders). - The learning curve on the whole is steep. If you don't have a dedicated marketing staff person, you may be frustrated by how much time you need to set aside to learn how to use the various tools. But their documentation resources and training tools are very helpful. - You have to pay extra for full-service tech support.