15 años ayudando a las empresas argentinas
a elegir el mejor software

Sobre Bitly

Crea enlaces de marca para tus campañas de marketing, monitorea los clics mediante tasas y optimiza en consecuencia, todo con una plataforma.

Descubre más sobre Bitly

Puntos a favor:

It is easy to use and can be integrated with many other products or software. It has link clicks analytical features which help me to know the number of people that clicked my link and their country.

Contras:

My only complaint is when my personalized URL is already taken. There are a lot of schools that have the same name as mine.

Valoraciones de Bitly

Evaluación media

Facilidad de uso
4,8
Atención al cliente
4,4
Funcionalidades
4,6
Relación calidad-precio
4,6

Probabilidad de recomendación

9,1/10

Bitly tiene una valoración global de 4,8 estrellas sobre 5 según las 1.279 opiniones de usuarios de Capterra.

¿Ha utilizado Bitly antes?

Comparte tu experiencia con otros compradores de software.

Filtrar opiniones (1.279)

Dayna
Dayna
Director of Marketing & Communications
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Bitly makes web address more attractive and easier to trend!

4,0 hace 2 años
Los subtítulos en español están disponibles en el reproductor de vídeo
Oscar
CEO en España
Internet, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Un estándar imprescindible en el entorno social

5,0 hace 2 años

Comentarios: En el entorno social, es una herramienta imprescindible.

Puntos a favor:

La integración con todo tipo de aplicaciones es perfecta y sus posibilidades son infinitas. La personalización de los enlaces y la integración de un dominio propio en la URL es muy potente.

Contras:

Es algo caro para PYMES. El apartado de analítica de datos sobre la pulsación de enlaces es muy mejorable, sobre todo en cuanto a métricas y detalles del usuario.

Federico
Diseñador en Argentina
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Una herramienta necesaria en el día a día

5,0 hace 2 meses Nuevo

Comentarios: Totalmente necesaria como herramienta para redes y marketing.

Puntos a favor:

Me gusta la facilidad que nos brinda para acortar URLs y que ya es un estándar en el mercado. La gente no teme y sabe que un enlace de Bitly es de confiar.

Contras:

No tengo nada que criticar, es un servicio que cumple y que no necesita más relleno para ser una herramienta útil. Ojalá sigan así.

Usuario verificado
Usuario de Linkedin verificado
Internet, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Usamos Bitly mucho

5,0 hace 2 años

Puntos a favor:

Usamos todas las funcionalidades disponibles, especialmente la opción de poder crear código QR para nuestros diferentes clientes. Obviamente usamos también la herramienta para recortar enlace con dominio personalizado así como hacer el seguimiento de cada links.

Contras:

La única pega es un poco caro para pequeñas startup con presupuesto limitado.

Rene
Rene
COO en EE. UU.
Usuario de Linkedin verificado
Mercados de capitales, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

El mejor acortador que conozco

5,0 hace 2 años

Puntos a favor:

Llevo muchos años utilizando esta herramienta y no la cambio, es gratuita, permite editar los links y ofrece buenas estadísticas.

Contras:

Se podrían añadir nuevas funcionalidades.

Henrry
Henrry
Fundador y Director en México
Usuario de Linkedin verificado
Animación, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Mi experiencia con Bitly

5,0 hace 2 años

Comentarios: Mi experiencia con Bitly fue muy buena no sabía usarlo pero vi un tutorial y empecé a usarlo y me ahorrado tiempo muy buena pagina y empresa.

Puntos a favor:

Me gusto más que puedes acortar los links para no hacer tanto rollo con los links.

Contras:

Dentro de todo pues no hay nada que no me guste.

Usuario verificado
Usuario de Linkedin verificado
Hospital y atención sanitaria, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Link shorts

4,0 hace 10 meses

Puntos a favor:

Ideal para crear links cortos y mejorar la accesibilidad

Contras:

Más acceso gratuito para los usuarios que usan

Juan Carlos
Asesor comercial en Colombia
Suministros y equipo para empresas, 501-1.000 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Btly opinion by monsa

4,0 hace 2 años

Comentarios: Es muy buena herramienta para iniciar en las campañas y proyectos que se desarrollen cuando se tiene poco presupuesto

Puntos a favor:

Es una muy buena herramienta desde la versión de prueba para personalizar contenido

Contras:

Lo que menos me gusta es la cantidad de caracteres para acortar los enlaces

Nadish
Nadish
Senior Animator en Pakistán
Usuario de Linkedin verificado
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Bitly is the best url shortly shortening service even with free account

5,0 hace 2 años

Comentarios: I used to use another url shortening service, but then I found Bitly and registered my account there. One day I faced some technical issues with the previous service and I decided to try Bitly. And trust me, I was amazed to find it very user friendly. Bitly has become more user friendly and powerful if we compare it from the past 2 years when I started using it. I'm 100% satisfied with Bitly, thanks to Bitly team for providing such a brilliant service. :)

Puntos a favor:

I love Bitly because it's providing very useful tools like integrating UTM link features, official WordPress plugin and link tracking features even on Free accounts. :)

Contras:

The least that I like about Bitly is that I cannot use my custom domain with free account :(

Eliud
SHE Manager en Alemania
Servicios para el consumidor, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Bitly keeps links neat and scalable. BEST.

5,0 hace 5 meses

Comentarios: Amazing experience. Choosing Bitly is choosing a good way to handle links and URLs. It is worth paying for.

Puntos a favor:

Bitly have a smart dashboard. Intuitive and beautiful results which are so far unquestionable. It has the best URL shortening tactics with analytics at all levels. Links are made beautiful to handle and professional to share. It has kept my posts clean and desirable. The most amazing thing about Bitly is that even on free trial, you can access the bigger part of its services. Good work.

Contras:

Absolutely love it. No cons for Bitly. It is amazing.

Caio
CEO en Brasil
Software informático, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Bitly is great for creating and managing short links

5,0 hace 2 meses

Comentarios: My overall experience using Bitly is great, I've been using it for years now and it works fine, it is a great tool, I recommend it.

Puntos a favor:

I like bitly because it is very simple, fast and easy to use. Whenever I have a big link I want to share on my social networks I go to bitly to make it shorter plus track analytics about who is clicking the link

Contras:

Wish I could keep the short link and change the destination URL, but I guess hit might be a premium feature

Gaurav
Senior Web Analyst en EE. UU.
Alimentación y bebidas, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Intuitive URL Shortening Tool with Analytics

3,0 hace 4 años

Comentarios: I use Bitly software to solve the business problem of shortening the product or category landing page links, tracking their clicks and eventually, use those insights to optimize customer experience and drive higher sales by reducing user experience or content issues. For example: if a customer engages with our voice assistant tool to shop and is not able to find a product on our website, we want to help that customer using an auto generated link to that product and track if clicking that link made that customer more satisfied. So, benefit of Bitly is it improves customer engagement through shortened landing page links and allows us to track their experience on our site. Hence, helping us improve ROI of our online business.

Puntos a favor:

I use Bitly software to shorten product and category links which have Google Analytics tracking tags appended to them. So, when the marketing team includes those links in chatbot, customers see a shortened version of the links with the tags hidden. This strategy ensures links are user friendly. And at the same time, enabled for tracking so I can report on which link drove the most clicks as well as who those engaged customers were. Ultimately, using Bitly allows my marketing team to improve customer engagement and retarget those customers to drive higher conversions - a simple recipe for success. I also use Bitly analytics if for some reason Google Analytics UTM tags don't work. So, a nice backup plan.

Contras:

Couple of Bitly features are needing improvement. First, the ability to customize the landing page website link I am trying to shorten and include in chatbot. So, instead of showing a random string of characters in the shortened link, I would like to show a name of the page title clarifying what product or category that page is about. I feel this feature would drive higher click-through rate from customers who see that custom link. Secondly, the ability to integrate Bitly click analytics with UTM session activity and customer id. So, I can see an end-to-end experience of customers from link click to landing to buying a product or researching it. These holistic insights would help my marketing team to improve design and content.

Tammy
Director en EE. UU.
Bellas artes, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Bitly - so easy to use!

5,0 hace 2 meses

Comentarios: So easy to use and manage. It is a very positive experience.

Puntos a favor:

The ease of use of Bitly keeps us using this program over and over.

Contras:

Cannot delete links you no longer use without upgrading.

Justin
Teacher en EE. UU.
Educación primaria/secundaria, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Bitly is great for shrtng web links

5,0 hace 7 meses

Puntos a favor:

I like how easy it is to use this product to shorten links, especially now that several other similar sites not longer offer this feature.

Contras:

There's nothing at this time that I dislike about the service it provides.

Tydie
Founder en EE. UU.
Aprendizaje en línea, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Don't Even Know of Another Link Customizer! They're THE Link Customizer!

5,0 hace 2 meses Nuevo

Puntos a favor:

I really like how easy it is to use bitly to shorten and create customized links. It is my go to for my business. It allowed me to keep track of different challenges I did with my audience and email list. Everything linked back to a landing page with a super long URL, but bitly made it short and professional.

Contras:

Nothing! Bitly worked exactly how I needed it to for my business needs.

Christin
Teacher en EE. UU.
Administración educativa, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Sharing with Families

5,0 hace 2 meses Nuevo

Puntos a favor:

We love using Bitly at our school. As we are creating graphics and flyers to send to our families, we always use bitly to shorten our links. This makes accessing websites and resources so much easier for our students’ families!

Contras:

Bitly does only allow a few free uses per month, but this is still a deal if you are only creating a few links per month.

Gary
Owner en Canadá
Tecnología y servicios de la información, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Reliable Choice for URL Shortener

4,0 hace 2 meses Nuevo

Puntos a favor:

Product is easy to set up and use for non-technical people.

Contras:

I had no major issues with using this service.

Jamie
Graphic Designer en EE. UU.
Diseño, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Fantastic tool to clean up long links

5,0 el mes pasado Nuevo

Puntos a favor:

Bitly creates an easy solution for customer links. It's clean and makes my product listings look more professional.

Contras:

I feel like the Bitly interface has gotten visually more confusing, but still certainly easy enough to navigate.

Usuario verificado
Usuario de Linkedin verificado
Empaquetado/entrega de mercancía, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Bitly is the simple go-to for all your link-related needs

5,0 hace 3 años

Comentarios: Besides working in the package/shipping industry from home, in my spare time, I do a lot of art and photography projects, with many other things in between. I love how I can use Bitly to shorten any link I need to use with the ease of just a couple of clicks. Bitly's simple, user-friendly software makes sharing things that are important to me, as well as profiting from links the easiest task of my day. They provide relevant, real-time analytics, enabling me to get the best statistics quickly and adapt accordingly.
If you don't have a lot of time, or you consider yourself somewhat new to using software related to everything about links, I would definitely recommend trying Bitly's free plan to see how it can work for you.

Puntos a favor:

What I enjoy the most about Bitly, is their pricing options. Bitly has subscription options available to meet anybody's needs. They have a variety of tools that come with each of their plans to help you succeed no matter what your needs are. With everything from a FREE subscription to a Basic plan, a Premium plan, or their conveniently customizable Enterprise plan, Bitly makes sure there are enough options available for everyone.

Contras:

I was not too fond of the jump between their Basic plan and their Premium plan. The Basic plan they offer costs an affordable $29/month, securing a handful of great features. Then the price for a Premium plan jumps all the way up to $199/month! That is a huge spike in my opinion. You do get everything the Basic plan offers, plus advanced analytics, campaigns, UTM builder, mobile deep links, and the ability to integrate with 1k+ apps. Yes, this is a lot of great features. However, for the monthly price, the user must make sure that they're able to make a consistent and significant profit utilizing these tools.

Michael
Executive Director en EE. UU.
Medios de difusión, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Been using Bitly for years for a reason

5,0 hace 2 años

Comentarios: Overall, the analytics are wonderful with bitly and have been a great commodity to me with clients. The only downside is that some of the links you really want may be taken since it's such a popular program. But that may be where the paid version of Bitly may come in handy.

Puntos a favor:

I began using Bitly roughly 6-7 years ago to help me with my social media management. It was at a time where link shorteners were only known by a select few, so Bitly gave me a cutting edge. Well, all of these years later and I still use it because the analytics are so much better and the link shortener allows me to easily capitalize every first word in the shortlink i.e.: Bitly://ILoveBrownies versus bitly://ilovebrownies. I know the caps may not seem like a big deal, but I have another link shortener I pay for that just will not do this...and I notice the difference in my CTR with the caps versus the all lowercase letters. Also as I mentioned, I'm using the free version of Bitly, yet it's superior in analytics to the link shortener that I paid for. It's really helped me with backing up data and metrics with my clients.

Contras:

Since so many people use bitly versus other competitors, some of the custom links you want may already be taken.

Paul
Ecommerce Business Owner en RU
Comercio minorista, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

easiest link shortener tool with great analytics

5,0 el año pasado

Puntos a favor:

I've been using Bitly for the last three years now and haven't found a better link shortening tool. It's very easy to use, has a clean interface, and has all the analytics I need right there in one place. I can tell whether my links are going viral or not just by looking at the analytics. Bitly is a great tool and I love it!

Contras:

bitly has been amazing so far, so no cons for this tool

Rohan
Cybersecurity Officer en EE. UU.
Administración educativa, 5.001-10.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Amazing for URL Sharing

5,0 hace 7 meses

Puntos a favor:

When shortening a link with random characters, it makes it very short, so any subsequent QR codes are simple and not very complex. Complex QR codes are harder to scan.

Contras:

No way to make multiple accounts part of an organization without going with the enterprise option.

Oscar
Oscar
Researcher en México
Usuario de Linkedin verificado
Aprendizaje en línea, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

They need a intermediate plan!

5,0 hace 3 años

Comentarios: In the Free and Basic Bitly outstands every alternative, but the Premium Plan is just to High.

Puntos a favor:

Bitly is a useful tool. It shortens your own url, but also help you shorten any other url. If you don't have any place to host a database, bitly can do it for you. Also they give you from basic to advanced analytics, that help you track your own links, this is great for many purposes.

Contras:

It needs definitely an intermediate plan. The Basic plan ($29usd/month) is great for almost everyone that really needs a powerfull Bitly. But Some features on the Premium are not as important for many of us, but they charge the full plan. For example, we do not need QR Codes or Advanced analytics and Campaings, but we really want to use the UTM Builder , but we just won't suscribe to the Premium plan ($199usd/month) just for that.

Rafael
Rafael
Undergraduate Finalist Student en Portugal
Usuario de Linkedin verificado
Educación superior, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

A must-have tool for URL shortening and analytics

5,0 hace 3 años

Comentarios: Overall, my experience with Bitly is great, as it is the main platform I use for shorten URL links.
I am using the free account and the features offered on this version are very accessible and reliable.
The value-for-money is just perfect and the possibility to customize links is indeed a must!
The statistics and analytics offered by this very software are amazing and it is a great digital marketing tool.
For these many reasons, Bitly has my confidence and I can easily recommend it to any individual.

Puntos a favor:

What I like the most about Bitly is the possibility to customize shorten URLs and to track all the statistics and analytics of these very URLs, such as the source of the clicks, their timing and many more. Even with the free account, there are lot of features easily accessible on this software. Bitly is indeed an amazing digital marketing tool, if used properly.

Contras:

What I like the least about this software is, in fact, the dashboard's layout: I consider it could be even more intuitive, accessible and easy to use. Another thing I would like to see implemented is the possibility to edit a link after it is published. Sometimes mistakes can happen and it would be great to solve them by just editing the shortened link. Other than that, I have no more negative points to mention about this very software.

Anant
Manager en India
Tecnología y servicios de la información, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Your go to link shortening service!

5,0 hace 3 años

Comentarios: Bitly is the best alternative to goo.gl that we have found. We have been using it regularly since over 2 years. I will surely recommend it to everyone. The free plan is mostly enough.

Puntos a favor:

We used to have goo.gl as our link shortening service, and after its shut down, we moved over to Bitly. - Just put in your link and it will generate a new short link, its that easy. - Link customization! Its one of the best features of this service. - Top notch analytics provided by Bitly, organized and modern clean interface. - You can use your own short domain with Bitly, this is a very unique service that we surely will use in the near future.

Contras:

There are a lot of limitations in the free plan. Even the basic plan is a little limiting. The cost is very high at $300 a month, the monthly Premium package is too expensive. There are often glitches here and there.

Tina
Author en Rumania
Edición, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Very useful link shortener

5,0 hace 3 años

Comentarios: I use Bitly both to shorten links and to keep track of the clicks I get. It's an awesome tool. I'm really glad it exists.

Puntos a favor:

It's super easy to sign up for a free account and start making your long links short. It's also awesome that you can customize the back half of the link so that people have an idea where your short link will lead them to. It's also awesome that it keeps track of the number of clicks your links had, and it also shows from what country the clicks were from. The paid version offers plenty of good features like customizing the first half of the short link or changing the landing page for certain links.

Contras:

The customization of the back half of the link is case-sensitive, so if you make a link with a capital letter and then you share with people, say, offline, on printed promotional material, then some people who don't enter the link with the capital letter will not land on your desired landing page. But it's not a big deal. The solution is easy if you keep the links lower case. The number of clicks doesn't show how many clicks were made by the same person. I also wish they had some features that were available as a one-time payment not recurring monthly.