Opiniones de HubSpot Marketing Hub

Sobre HubSpot Marketing Hub

HubSpot es un sistema de marketing de atracción en Internet que ayuda a las empresas a encontrarse en línea y generar más clientes potenciales.

Descubre más sobre HubSpot Marketing Hub

Puntos a favor:

The best easy way to manage clients. Best value for money ever about CRM.

Contras:

Also, workflows can be confused in their elaboration. Recomendation: Test before you start on.

Valoraciones de HubSpot Marketing Hub

Evaluación media

Facilidad de uso
4,3
Atención al cliente
4,4
Funcionalidades
4,4
Relación calidad-precio
4,2

Probabilidad de recomendación

8,4/10

HubSpot Marketing Hub tiene una valoración global de 4,5 estrellas sobre 5 según las 4.836 opiniones de usuarios de Capterra.

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Filtrar opiniones (4.836)

Luis manuel F.
Luis manuel F.
VP of Sales en Colombia
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Con HubSpot logramos integrar CRM, Marketing y Soporte

5,0 hace 2 años

Comentarios: La implementación ha sido sencilla, el apoyo del equipo de HubSpot a sido genial y la rápida adopción del equipo a sido lo mejor

Puntos a favor:

Hasta el momento lo que más nos ha gustado es poder tener tener una sola herramienta todos los datos integrados y trabajar de manera simultánea diferentes areas

Contras:

Es un poco complejo entender los costos extras al momento de enviar correos masivos.

Haude H.
Ingeniera en Colombia
Aprendizaje en línea, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Un buen CRM para emprendedores

5,0 hace 5 meses

Comentarios: Lo utilizo para la gestión de las cuentas de redes sociales que manejo, pudiendo integrar con el embudo de ventas, la programación de publicaciones, obtener datos de clientes, ofrece una buena data estadística para tomar correctivos a tiempo. En líneas generales me ha librado de trabajo, ahorrando tiempo.

Puntos a favor:

Es un software fácil de aprender a utilizar, que presenta varias funciones para gestionar las redes sociales. Permite tener información en tiempo real de como está funcionando una campaña de marketing. Obtener base de datos de potenciales clientes.

Contras:

Para principiantes como era mi caso, al principio tantas funciones confunden su utilización, pero a medida que se conoce su utilización es fácil.

Sandra A.
Maestra en España
Educación primaria/secundaria, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Herramienta esencial

5,0 el mes pasado Nuevo

Comentarios: Muy buena

Puntos a favor:

Lo sencillo que es de usar, el gran análisis que se obtiene de cada correo enviado, los templetes, el poder programar los emails…

Contras:

No me parece excesivamente barato, pero creo que merece la pena. Con la prueba gratuita te quedas corto para mandar emails asiduamente.

Fernando G.
Marketin en Guatemala
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

HubSpot Marketing Hub

5,0 hace 2 años

Comentarios: Me ha ahorrado de tomar el seguimiento de cada correo electrónico.

Puntos a favor:

Que esta en español y muy fácil de utilizarlo.

Contras:

Que la mayoría de los cursos que imparten están en el idioma Inglés.

Ana S.
gerente en España
Medios de difusión, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Centro de marketing de HubSpot

4,0 hace 6 meses

Comentarios: Buena

Puntos a favor:

El producto es facil de usar pero se debe tener algunos conocimientos previos

Contras:

La forma de pago en relación a las herramientas que ofrece

Usuario verificado
OWNER en Argentina
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

Para mi no es lo mejor

5,0 hace 3 meses

Puntos a favor:

Lo que mas me ha gustado de HubSpot es que está accesible a todos

Contras:

Lo que menos me ha gustado de HubSpot es que no es nada intuitivo

Aarón G.
Aarón G.
Director Of Database Marketing en EE. UU.
Usuario de Linkedin verificado
Software informático, 5.001-10.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

HubSpot Marketing Hub helps companies grow

5,0 hace 4 semanas Nuevo

Comentarios: Thanks to HubSpot we have had more prospects so that they can become leads and later become long-term customers. In its free version we can add a lot of contacts, unlimited users, and access has no time limit, the Features that stand out the most in HubSpot are sales funnel management, which consists of having a trusted third party express their experience with my service or product, automatic recording of all activities, unified contact information, and conversations with leads and customers.

Puntos a favor:

I like it because it is a CRM that helps me automate marketing, sales, and service processes, the goal of HubSpot marketing hub is to help marketers develop inbound marketing strategies. HubSpot allows me to control my marketing and sales actions in the same place, allowing me to have a global vision of all my potential clients: their name, their phone number, their address, the company, which are the business opportunities they are managing, etc. I can also associate this platform with social networks, Facebook, Instagram, Twitter and LinkedIn and with our website, to open an account I can fill out the form or I can open it automatically with a Google account.

Contras:

Something that I don’t like about HubSpot in general is the support team, they give very generic answers that on many occasions does not solve my problems and this is time consuming, they should train the support team more.

Vanessa W.
Inside Sales en Canadá
Alimentación y bebidas, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Hubspot for Small Business

5,0 el mes pasado Nuevo

Comentarios: The biggest reason for using this program is to have a central location for all communication so when a colleague is on the road another can step and work on the project.
A lot of movement laterally between customers has been occurring in our territory due to Covid this way we can move a contact easily from one company to another and keep all the communications for that contact.

Puntos a favor:

I love that I can create a task for any member of the team and go online and check the status of a project based on the notes left by each member. Any member of the team can jump in to close an opportunity. It is a very useful program.

Contras:

It is not as easy to get up and running. Some features from Maximizer are not available through Hubspot. We have found work arounds to make it work for us. But we would love to be able to sort through contacts and generate a list based on the sort feature.

Usuario verificado
Marketing & Web Manager en EE. UU.
Usuario de Linkedin verificado
Ingeniería industrial o mecánica, 11-50 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña

good but not a good fit for us

3,0 hace 2 semanas Nuevo

Puntos a favor:

We tried HubSpot for a CRM for a tech support. The automations were my favorite parts. Really cool tool!

Contras:

The only thing that kept us from swtiching to HubSpot would have disrupted our entire process. Which probalby needs to happen but I couldn't get enough buy in from everyone.

Shannon A.
VP, Operations en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

HubSpot - A Moderately Decent Enterprise Platform for Mid-Size Business Needs

5,0 hace 3 meses

Puntos a favor:

What I like most about the software is it's ease of use, it's extensibility, and the robust network of developers and consultants that specialize on the platform. HubSpot has done an excellent job of cultivating a community of users and engineers to service the software, which makes finding the right talent for the platform super easy. Implementation is a breeze and daily use is painless once you're up to speed.

Contras:

what I like least about the software is how it's user permissions are structured. They are extremely rigid and don't allow for granular access control. Also, when you block someone from having access to a specific section of the site, you would think they wouldn't see that section in their nav bar, or at least see anything when they click on it, right? Wrong. Blocking someone's access to a feature doesn't block them from seeing the objects they're being blocked from, they just can't interact with it. This is not a tool to share with the overarching team as anyone can access many parts of the platform even when they shouldn't have access. It's extremely fustrating.

Usuario verificado
CEO en RU
Usuario de Linkedin verificado
Internet, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

Perfect to supplement HubSpot CRM and great for marketing and lead automation

5,0 el mes pasado Nuevo

Comentarios: Excellent - customer support is a little frustrating as it can take a little while for people to revert, and often you're pointed to articles etc. All of which is fine but it's almost over-detailed for usage.

Puntos a favor:

The list generation and management and campaign management features are, frankly, unrivalled and the way it integrates seamlessly into hubspot CRM so that leads can easily be tracked during the conversion process. Also permission monitoring is really good.

Contras:

There are almost too many features to use and understand.

Usuario verificado
Marketing Manager en India
Usuario de Linkedin verificado
Redes informáticas, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

The most perfect marketing automation tool

4,0 hace 2 meses Nuevo

Comentarios: Implementing HubSpot was extremely easy and the customer support team helped us a lot. It made executing campaigns extremely simple and helped us save a lot of time. Though email deliverability still remained an issue to be solved.

Puntos a favor:

Email campaign setup is extremely easy Can prepare intuitive workflows to take the next steps based on leads' actions Smart list creation makes contact selection easier Can build intuitive landing pages while dragging and dropping elements

Contras:

Emails tend to fall under the spam folder of the recipient and it does not get detected by the analytics Reporting and dashboarding are not as great as salesforce Forms have limited types of fields to add

Charles K.
realtor en EE. UU.
Propiedad inmobiliaria, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Great CRM and marketing campaign tracker

4,0 hace 2 meses Nuevo

Comentarios: Overall a good option for CRM and marketing hub. Recommend using it if cost is sensible for your needs.

Puntos a favor:

Ease of use and integration with other email and document tools

Contras:

Cost. Similar options available for less

Kapil S.
Kapil S.
Senior Manager en Canadá
Usuario de Linkedin verificado
Automoción, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Multi-purpose, Best in class functionalities & insightful CRM solution

5,0 hace 2 meses Nuevo

Comentarios: Overall experience has been really satisfying.

Puntos a favor:

The ease and user friendliness of UI, multi-purpose functionality and efficiency for the completion of tasks are the best part about this software. Also, the maintainability is very less making it apt for the convenient usage of the small businesses.

Contras:

The backend panel given has to be more enriched with the functionalities and if the price point is lowered a bit can really be picked by many other small businesses.

Ahsan I.
Ahsan I.
CEO en Pakistán
Usuario de Linkedin verificado
Estudios de mercado, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

HUBSPOT - My Digital Professor

4,0 hace 2 meses Nuevo

Comentarios: I can easily say that HUBSPOT has played the most instrumental role in helping me become an online consultant

Puntos a favor:

I love the way that HUBSPOT is evolving its user interface according to it's users' feedback. The best part is how they have transitioned into a learning hub and launched online certification for content marketing. This market-oriented evolution makes it extremely easy to implement and integrate their solutions with my business

Contras:

The price for subscriptions is a bit on the higher end, but I believe that the quality of their product and services is worth it

Usuario verificado
marketing coordinator en Canadá
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Excellent customer support but OK features

5,0 hace 2 meses Nuevo

Puntos a favor:

I love the excellent customer support. Their team always answers in minutes. I also like how it is (obviously) integrated into Hubspot CRM so I have everything I need in one place.

Contras:

I feel that they have less features than competitors do such as MailChimp

Ahsan A.
Marketing Executive en RU
Salud, bienestar y deporte, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

All in one marketing tool with great set of tools

5,0 hace 3 semanas Nuevo

Puntos a favor:

1. Creating landing pages and emails is very easy with drag and drop feature 2. Managing and creating workflows for marketing automation is very easy and straightforward 3. Plenty of online resources available for training and great Hubspot academy certifications 4. UX is simply extraordinary 5. Great for managing all the posts for socials and scheduling them 6. Managing all your leads is very easy and useful 7. Lead scoring is one of the best in the market (Help you manage all the leads) 8. Great for creating forms and pop-ups for websites and very easy to manage them 9. Excellent platform for demand generation and lead nurturing campaigns 10. Gives you a great way to personalize your messaging on landing pages and emails easily

Contras:

1. Customer support is not amazing - they are average 2. It is very expensive 3. Not the best platform for ABM campaigns 4. The account managers from HubSpot are of no use (They don't understand your problem) 5. Less flexibility in customizing and managing your themes for emails and landing pages (Or needs technical knowledge to manage them)

Nour A.
Structural Engineer en Jordania
Construcción, 10.000+ empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Strong support for optimal operation and marketing, sales, and staff management.

5,0 hace 4 meses

Comentarios: HubSpot Marketing Hub has made a paradigm shift in our work, and we have benefited a lot from reports and dashboards. He has also worked to increase communication between team members, and provide a distinguished service by managing emails. He has also provided us with a strong comprehensive database available on the cloud and accessible from anywhere and at any time. Which enhanced our capabilities to successfully manage our business remotely.

Puntos a favor:

The HubSpot Marketing Hub is very easy to use and very enjoyable, and provides many features for companies of all sizes, especially in the areas of marketing and sales, to increase their ability to follow up and organize their affairs. I love the connectivity features that the HubSpot Marketing Hub offers because it allows you to add a company's mobile phones and computers and enables you to track their activity and see how much interaction they're getting. Everything is connected to web hosting and support, and have an integrated CRM with sales center that there are no problems with integrations and integration with the rest of the applications we use. I also like how you can create dashboards that can record and monitor the working hours and vacations of the employees. It's nice to be able to connect with co-workers via the Groups panel on the home page, and I really enjoy the ease with which the HubSpot Marketing Hub allows me to interact with my team and collaborate in real time, as well as the ease with which I can send an individual message to a specific person and get an instant reply. him at the same time. The administrator keeps a note when checking in and when completing tasks. The fact that it is low cost and allows an unlimited number of users and tools is one of the things that I appreciate very much.

Contras:

In fact, there are not many annoying things in the HubSpot Marketing Hub, but it depends on the work team receiving the appropriate training, as each department of the company has its privacy, and this privacy must be taken into account when conducting training, in order to achieve the maximum benefit.

Derrick D.
President en EE. UU.
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

HubSpot solves all the major pain points for online marketers.

5,0 hace 4 meses

Comentarios: We now have greater control of our blog and website content from an SEO point of view. We use Wordpress and have started shifting our blog/articles to the HubSpot platform. Overall, we are very happy to invest time in optimizing how we use HubSpot's vast feature set.

Puntos a favor:

The combination of content creation and marketing automation tools helps manage both the website SEO and email marketing components of our marketing plan.

Contras:

Getting access to some variables for use in email template creation could be a little easier. The editor is super easy and powerful but accessing variables of our HubSpot users isn't available. (e.g. a sales rep's phone number). I also don't like that the administrator can't update their users' email signatures.

Tom K.
VP en EE. UU.
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Hubspot Marketing Hub is the Must Have solutions for every marketer

5,0 hace 5 meses

Comentarios: Hubspot is a marketing solution that I have used for nearly a decade. I have deployed at every company I have worked for and when I started my own business I knew I would deploy it there. I recommend to my clients and can't wait to see what the team at Hubspot comes up with next.

Puntos a favor:

Hubspot is such and easy tool for marketers to utilize right out of the box without having to leverage the IT team or a group of developers unless you want to. If you are a small business, you get a robust solution right out of the box and can start deploying campaigns, emails, list management and more the day you start.

Contras:

While there are many integrations the biggest thing missing is the integration with accounting solutions is the biggest short coming. Many small businesses could absolutely benefit from easy integrations for smaller cloud based accounting solutions like Wave App and more.

Andrew D.
Digital Marketing Specialist en EE. UU.
Dispositivos médicos, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Hubspot Is An Upgrade

5,0 hace 5 meses

Comentarios: Overall, Hubspot is a solid B+ type of software. I'm glad it's there, I'm lucky to have it, and I don't even have an idea of something better to recommend right now. But that being said, there are a handful of fixes that, if implemented, Hubspot could be among the best. I don't even have access to the sales or web design module. I feel like if I did, it may even move it up a rank.

Puntos a favor:

Hubspot does a lot of useful things for a marketer and makes automation easy. You don't need to have deep coding intelligence or skills to manage marketing for a client or business. The email marketing tools alone are some of the best I've used. There are other features in place that just make the application more useful than others. Hubspot is typically easy to use and makes my job easier - not harder.

Contras:

Hubspot has gone down a handful of times, or encountered issues where some aspects could have been affected on the customer or site owner's ends. Usually these were fixed quickly and not a big issue. Something I really don't like is the user interface for creating landing pages or web pages seems obtuse. No matter how many times I go back and learn it, I feel like there are better ways to get to the drag and drop editor, or that there could be better ways to edit the content of pages. The Hubble language and interface when it comes to editing Hubspot's page modules is intimidating and unpleasant to use. By contrast, the drag-and-drop editor is fine. Customer Personas exist in the property settings for some reason. For every brilliant addition to Hubspot's toolset, there is a goofy decision behind how things work or how users are expected to use the software. I feel intuitive design isn't always behind these decisions, but am hopeful things will improve in the future.

Nicole J.
Nicole J.
Digital Marketing Manager en EE. UU.
Usuario de Linkedin verificado
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Powerful and Easy to Use

5,0 hace 6 meses

Comentarios: Marketing Hub has allowed us to become a full-fledged marketing team with 2 contributing people on average. We went from one blog a week and one newsletter a month to a completely integrated marketing strategy. The onboarding process was borderline delightful and we've had excellent support ever since.

Puntos a favor:

The most impactful aspect of Hubspot is its all-in-one capabilities— especially for small businesses. I never felt like we were paying for features we didn't need. Automation features like workflows, support surveys, sequences, and content scheduling allowed us to operate at the level of a larger team. We could push more content and reach more audiences than was previously impossible. And, the customer support is PHENOMENAL. When reaching out to support actually solves your problem without taking a chunk away from your day is huge IMO. I love using chat support because you can include links and screenshots to address problems quickly.

Contras:

Honestly, Hubspot adapts so much that my complaints aren't relevant for very long. However, I do really wish we could set up our own rules to manage duplicate contacts and contact - company associations. There are also some features that seem silly to have to upgrade to enterprise to receive like multi-variate landing page testing.

Usuario verificado
Vice President of Business Development and Product en EE. UU.
Usuario de Linkedin verificado
Deportes, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Alternativas consideradas:

Great Value! Very Powerful Software for Very Little!

4,0 hace 7 meses

Comentarios: Overall, I've been really impressed with Hubspot Marketing. It has been incredibly important with driving leads and engagement with our new start up. That being said, I believe the Cons outlined are minor but things to keep in mind.

Puntos a favor:

- Very Powerful Software for the Value! - As a small small startup, we were really impressed with the value of the Starter CRM Suite bundle. We were able to get not only the marketing hub, but also sales hub, service hub and operations hub. - Analytics - It is crazy how much you can do with their analytics! The reporting is very good for the value. - Marketing Emails, Content Assistance - They do a great job with not only providing the above analytics, but they go over the top by providing resources (blogs, studies, etc.) within the analytics pages that can help with identifying how to improve.

Contras:

- Support - knowledgable, but at times slow with response rates... If you don't get a hold of someone on their chat functionality right away, you likely will not hear back for a day. This proved to be difficult when setting up the account at times. - Hubspot Marketing Academy - I was very excited to learn more about the tool with their educational academy videos. After going through the course, I saw that almost 30%-40% of the content was clearly focused on Hubspot account holders who had the two higher paid tiers (we have the "starter"). This was incredibly frustrating because in order to receive certification, you had to understand aspects of the platform that you didn't have... With that in mind, I was prepared to learn, but instead had to sit what felt like an informercial. This felt like a disconnect when there were other videos in the same academy course that emphasized how important it is to create content specific to your audience... I think they missed the boat on this. That said, I wish they had a way to have these certifications specific to your package. Last thing to note: it seems like this was the only certification that had this dynamic. Their other academy courses (thus far) have been good.

Aaron R.
Aaron R.
Digital Director en EE. UU.
Usuario de Linkedin verificado
Comercio mayorista, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Great Now, and Getting Better Faster Than Any Other Competitor

5,0 hace 9 meses

Comentarios: With Hubspot, we were trying to get all our marketing in once place to help keep from creating a spiderweb of tools. We used Hubspot for list organization, drip campaigns, attribution tracking, ad posting, customer service, sales pipeline, email campaigns, service tickets, and more.

Puntos a favor:

This software is here to help create great customer experiences, and as a marketer you can focus on that. Hubspot has spent so much time making this software easy to use, that I can't name any other software that even comes close. It's incredible how easy it is to deploy a campaign, monitor performance, manage lists, and do so across multiple channels, and product lines. And what I love most, is that they continue to listen to their customers, and create great tools for marketers, so that they can create great customer experiences. So many high dollar software companies take your money, and forget about you. Hubspot goes above and beyond, always innovating and providing incredible customer service. We were in Enterprise, and if we ever had a problem, they would chat, phone call, or screen share with us any time of day, in under 15 minutes. Love these guys forever. Additionally, attribution tracking is incredible on this, I've never seen anything even close. You can see exactly how many sales you converted from campaigns, forms, marketing channels, and it's so easy to pull together. Going to Hubspot after using GA, FB, and LI pixels, you will begin to use Hubspot as your source of truth and never look back.

Contras:

The social media monitoring and posting tools were there, but not the best. Likely though, this is because social media companies don't develop integration tools right away, so Hubspot can only do so much. Posting to social can be done, but posting Instagram stories, tagging other brands, etc will likely give you difficulty.

Juan M.
Juan M.
Growth Marketer en Argentina
Usuario de Linkedin verificado
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Great marketing tool for SMB

4,0 hace 11 meses

Comentarios: Hubspot marketing hub is a robust marketing tool for small and medium businesses. Working as a growth manager I found it very convenient to complement Hubspot CRM and Sales hub with its marketing hub. It gives you the possibility of managing your growth strategies in one-stop tool. This makes everyday work simpler, which is not a small thing at all.
When looking for more advance features, specially in reporting and automation, you may have to look for complementary tools.

Puntos a favor:

I really like its ease of use. It's very well integrated with different useful plugins like Gmail, Google Calendar, Slack and specially Zoom. It's part of Hubspot CRM solutions, thus if you are already working with the CRM, adding Marketing features comes very handy to use a one-stop marketing/sales software. Customization comes effortless and no coding is required. Administrating templates and contact properties can be done by non-experience users. Hubspot learning curve is quite short, getting used to the platforms can be done in a speedy fashion.

Contras:

I wish Analytics and reporting features would be more advanced. Creating reports and dashboard is straightforward, but when it comes to more sophisticated visualization, Hubspot falls short. You may need to integrate with a BI Tool to get the most of your visualizations. Marketing automation can be done with its Workflow features. However I felt disappointed finding out that Email sequences can not be included as part of an automated workflow. Variable pricing dependent on the number of contacts is not the most convenient. When managing an extensive contact list, it can become too expensive too fast.