15 años ayudando a las empresas argentinas
a elegir el mejor software

Sobre Iconosquare

Herramienta de análisis y gestión para gestores de redes sociales. Analizar, planificar e informar, todo desde una sola plataforma.

Descubre más sobre Iconosquare

Puntos a favor:

Iconosquare support direct scheduling where possible, but I really like their workflow for scheduling. They made installing the reminder app one of the first parts of the scheduling process.

Contras:

But I understand there is a limitation here specifically with Twitter.

Valoraciones de Iconosquare

Evaluación media

Facilidad de uso
4,4
Atención al cliente
4,5
Funcionalidades
4,2
Relación calidad-precio
4,1

Probabilidad de recomendación

8,2/10

Iconosquare tiene una valoración global de 4,4 estrellas sobre 5 según las 51 opiniones de usuarios de Capterra.

¿Ha utilizado Iconosquare antes?

Comparte tu experiencia con otros compradores de software.

Filtrar opiniones (51)

Usuario verificado
Usuario de Linkedin verificado
Aprendizaje en línea, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Análisis del software Iconosquare para la gestión de redes sociales

5,0 el año pasado

Puntos a favor:

Iconosquare es una herramienta de gestión de redes sociales útil para los profesionales de la industria. Me ha gustado especialmente que el software proporciona una amplia variedad de funcionalidades para gestionar y analizar sus cuentas de redes sociales, lo que le permite optimizar sus estrategias de marketing y aumentar la visibilidad de la marca. Además, Iconosquare ofrece una excelente integración con otras plataformas, como Facebook, Twitter y Instagram, lo que facilita la sincronización de contenido entre diferentes plataformas.

Contras:

El precio del software es un poco elevado para algunas empresas pequeñas, lo que significa que no todas las empresas pueden disfrutar de sus funcionalidades. Además, el software no está disponible en todos los idiomas, por lo que los usuarios de habla hispana pueden tener algunas dificultades para usarlo.`

Adam
Adam
Founder en RU
Usuario de Linkedin verificado
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Social media analytics made easy

5,0 hace 2 años

Comentarios: Running a small business, I like to be able to jump into a tool and get the data I need fast. No messing around. Thanks to the data Iconosquare provides, and it's slick user interface, that's exactly what it's allowed me to accomplish.

Puntos a favor:

Coupled with an excellent UI, and all the important metrics you need, Iconosquare's analytics and reporting functionality is on point. And Iconosquare was one of the first to add support for TikTok analytics. Most social media tools still don't even have this feature yet. While being primarily a social analytics tool, I like that Iconosquare has expanded its feature-set to be even more useful. For example, post scheduling, etc. Since there are API limitations from certain social media tools, some content can't be scheduled directly and requires a reminder app. Iconosquare support direct scheduling where possible, but I really like their workflow for scheduling. They made installing the reminder app one of the first parts of the scheduling process. This means that no matter what you schedule in the future, you'll have everything you need at the time.

Contras:

It would be nice to see their conversations feature support more social networks such as Twitter. But I understand there is a limitation here specifically with Twitter. From conversations with developers & founders of other social media tools, it appears Twitter charge a huge amount of money for their Twitter API that allows real-time messaging. It would also be nice to see LinkedIn supported for PDF and XLS reports.

Jessica
Entreprenuer en EE. UU.
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Data Data Data

5,0 hace 3 años

Comentarios: Overall I like my experience. I have had issues with post not posting because of glitches or data centers crashing, those are all normal things that happen on other apps so not that big of a deal. Definitely wish it were cheaper.

Puntos a favor:

I like how much data I get from Iconosquare. It definitely helps me predict what to post and for clients and also what hashtags to use. It's easy to use and I like the feature to build a team to help me schedule content.

Contras:

I dislike the price. Iconosquare has 2 options. You can pay monthly or pay a cheaper rate if you pay for the whole year all at once. I think that's pretty expensive and not everyone can afford it. It would be great if they had a payment plan for the yearly option. Also I wish it would get a little cheaper. I manager 8-10 accounts through out the year and want it to be a little cheaper.

Usuario verificado
Usuario de Linkedin verificado
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Used to use Iconosquare for measuring social progress

3,0 hace 6 años

Puntos a favor:

Lots of great features and makes it easy to understand your progress and metrics when it comes to social media

Contras:

The pricing would be my only complaint. The free trials and older free resources were great but there are tools online that can provide similar features for lower prices than the plans that are offered now.

Joyce
Joyce
Content Marketer en Hong Kong
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

A great tool for any content marketer!

4,0 hace 3 años

Puntos a favor:

I have used numerous scheduling tools, but in the end, I have landed on iconosquare . I like it’s simple-to-digest analytics, weekly reports, and the easy to set up scheduler (It’s big and clear!). The best posting time for every day is automatically starred, and hashtag lists can be saved. It also offers industry benchmarks and competitors overview. I personally enjoy their app because it buzzes when a scheduled post have gone out, so I know even when I’m on-the-go. And of course, the pricing plan is super friendly, with a yearly option so I don’t have to worry about any monthly payments (which I hate).

Contras:

In the beginning, there were problems with auto publishing. However, the problem was quickly solved.

Mattie
Mattie
Business Data Analyst en EE. UU.
Usuario de Linkedin verificado
Tecnología y servicios de la información, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Excellent product to program and manage social networks

4,0 hace 3 años

Comentarios: The excellent analyzes that iconosquare offers me are very helpful, it provides a very good general description of its channel, it has also improved our social media strategy, it allows me to form new strategies to implement, it also offers us statistics on each publication, we achieved an increase in the rate of followers since we started using iconosquare, has been a great help to complement the social analysis.

Puntos a favor:

Great tool to manage social networks, I can schedule publications without any problem, the reports are very detailed and accurate, it offers valuable information and easy to understand, it also offers a follow-up of the analyzes that are important, it also has clear descriptions if users need help Additionally, it also provides exact numbers of followers, I can optimize posting times to reach the widest audience, it also offers the ability to manage your own comments.

Contras:

I only see a negative aspect of this tool, and it is its mobile version, which sometimes does not work very well, the process is usually somewhat slow, it is the only bad thing I see with iconosquare, everything else works very well.

Andrew
Andrew
Founder & Creative Director en EE. UU.
Usuario de Linkedin verificado
Ropa y moda, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Huge Help To Our Social Media

5,0 hace 5 años

Comentarios: Overall, we're very happy to be using Iconosquare. It's certainly been a big help in growing our social media presence.

Puntos a favor:

The auto-posting to Instagram has been a huge game changer for us. For both the convenience (time saver) but for the increase in engagement too. We're not sure why engagement has increased when auto-posting through Iconosquare , but it certainly has. Roughly tripling each post's reach. We also love the analylics for their insight into our followers and trends. A huge help.

Contras:

As we are a brand that sells physical products in our store, it would be helpful for us to tag the images showing product to allow viewer to click and shop them. Also, we would like to auto-post posts with multiple images. Certainly, neither are deal breakers, but having the additional functionality would be helpful.

Usuario verificado
Usuario de Linkedin verificado
Educación superior, 1.001-5.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Helpful Tool for Scheduling out Social Media Posts

4,0 hace 5 años

Comentarios: It's amazing how much of your mind can be preoccupied by a simple social media post... Allowing us to do batches at a time frees up our brains for other projects and thus saves us time

Puntos a favor:

This tool allows us to schedule posts out throughout the calendar year - when we schedule in bursts, it helps us get into a rhythm. Much easier than having to be creative momentarily/on the spot 3x a day.

Contras:

Sometimes, trying to move between time slots is glitchy... The program itself is occasionally glitchy, slow, or feels bogged down.

Akshay
Akshay
Social Media Manager en India
Usuario de Linkedin verificado
Internet, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Helps with Influencer Research

5,0 hace 6 años

Comentarios: Iconosquare helped me in finding influencers across the globe, thus aiding my marketing efforts and letting me leverage Instagram's true potential.

Puntos a favor:

I used Iconosquare for six months to aid Influencer Search. 1. Lets you find influencers based on a wide number of parameters 2. Of about 5 platforms tested, iconosquare had the most accurate data 3. Provides list of tools and services that can be used, a comprehensive list known as SMMartbox 4. Allows scheduling posts on Facebook and Instagram

Contras:

Iconosquare has been undergoing a lot of changes owing to Instagram policies, which tends to get a bit tiring to track and understand

Usuario verificado
Usuario de Linkedin verificado
Tecnología y servicios de la información, 10.000+ empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Iconosquare

4,0 hace 5 años

Comentarios: Overall experience was good.

Puntos a favor:

I've used it mostly for my Instagram. It provides list of tools and services that can be used. Also there is an option to schedule your posts. As well as the one to preview your feed , which makes planing a lot easier. The reporting is very thorough, accurate and detailed.

Contras:

I can't say that there is a lot that I don't like about Iconosquare. The only down side is the price. It is quite expensive and not everyone can afford it.

Kaila
Kaila
Design Manager en México
Usuario de Linkedin verificado
Propiedad inmobiliaria, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great way to keep track of your social media posts

5,0 hace 6 años

Puntos a favor:

I used it mostly for instagram, that facebook. What i loved was able to have a gallery with all the photos i could use, and putting them names and tags, and when i used them they moved to another folder so i didnt have the problem of reposting something.

Contras:

I founnd it a bit hard to post sometimes since it didnt automatically post to instagram, so you have to copy and paste all the content you had prepared into instagram an post it yourself. it wasnt automatic

Séverine
Séverine
community manager en Francia
Usuario de Linkedin verificado
Administración gubernamental, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Pour une entreprise touristique

5,0 hace 3 años

Comentarios: Plus de problèmes de programmation de posts.

Puntos a favor:

Nous utilisons cet outils pour obtenir un preview de notre feed instagram. Nous réalisons toutres nos statistiques avec cet outils.

Contras:

Peut-être le fait qu'il soit tout en anglais.

Respuesta de Tripnity

hace 3 años

Bonjour Séverine, Tout d'abord, merci d'avoir pris le temps de laisser votre avis sur la plateforme. C'est grâce aux retours de nos utilisateurs que nous pouvons continuer à nous améliorer. Pour répondre à votre souci de langue sur Iconosquare, vous devriez avoir la possibilité de mettre l'outil en français en suivant ce cheminement: My_Account > Settings > Platform > Platform_Language N'hésitez pas à utiliser notre Chatbot pour contacter notre service Support pour tout besoin d'assistance. Au plaisir de vous revoir sur la plateforme! - Florian

Frédéric
PDG en Francia
Producción de alimentos, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Quezalim

4,0 hace 3 años

Puntos a favor:

J'aime le fait de pouvoir planifier mes publications à l'avance.

Contras:

J'aimerais qu'on puisse avoir de l'aide support pour comprendre et analyser les statistiques qui sont très précises.

Respuesta de Tripnity

hace 3 años

Bonjour Frédéric, Merci beaucoup d'avoir pris le temps de laisser un avis sur la plateforme. Il nous est très cher d'avoir des retours de nos utilisateurs, c'est grâce à vos avis que nous pouvons continuer à nous améliorer. Pour répondre à votre besoin d'accompagnement et de compréhension, vous pouvez à tout moment consulter notre FAQ où se trouvent les réponses aux questions les plus récurrentes de nos utilisateurs. Également vous pouvez à tout moment envoyer un message sur notre Chatbot présent sur la plateforme. Celui-ci vous mettra automatiquement en contact avec l'un des membres de notre équipe Support, qui veillera à vous accompagner au mieux dans votre parcours sur Iconosquare. Au plaisir de vous revoir sur la solution. Florian

Usuario verificado
Usuario de Linkedin verificado
Muebles, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

A must have if you're serious about marketing or making it on Instagram.

5,0 hace 6 años

Comentarios: It has helped us tremendously with understanding our Instagram account, finding good times to post, and discovering new hashtags and which hashtags were working and which weren't.

Puntos a favor:

To me, Iconosquare is what should be included in the Instagram app by default. But it's not, so we have Iconosquare. It's essentially everything you would expect from the analytics end of Instagram, similar to what you would see in Facebook Analytics and Insights (thought not quite that in depth). There's a whole lot of features, the main ones behing hashtag tracking, audience analysis, page tracking, post tracking, post creation, scheduling and publishing, competitor benchmarking and influencer research. If doing any kind of organic strategy on Instagram, you're basically flying blind without this information.

Contras:

Honestly, and maybe this makes me a cheapskate, but to me it's the price. It feels wrong to me to have to pay for something so basic that should be included in an app that's used by over 800 million people, but for whatever reason the creators haven't bothered. It's no fault of Iconosquare, since they didn't make Instagram and simply saw an opportunity to create an app and had to make money doing it. I just wish it wasn't necessary. But it is, and in my mind Iconosquare is the best choice to compensate for that, if Instagram is a meaningful platform to you.

Lena
Freelancer en EE. UU.
Producción audiovisual, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great for small businesses or large agencies!

5,0 hace 3 años

Puntos a favor:

I did extensive research about which scheduling programs would work best, and even used other platforms. Iconosquare had the widest range of capabilities for the best price. I have 5 accounts that I schedule for, and it is reasonably priced compared to other medium-sized management accounts.

Contras:

The auto-post needs to be improved. I'd love to see better cropping availability and potentially sharpening in-app for Instagram.

Usuario verificado
Usuario de Linkedin verificado
Comercio minorista, 10.000+ empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Iconosquare a good program with recurring failures

5,0 el año pasado

Comentarios: I think it has been a medium experience, I am not as fluent with twitter and facebook as in other programs, in this sense this program became one of our third-place programs in use, perhaps in the future if they fix this login system it can happen to the programs I use with priority.According to account management, tracking, metric comparisons that we always generate in the company to keep bots at bay and eliminate undesirable followers.

Puntos a favor:

What I like the most about the program is a great variety of uses with different programs, for example, Instagram, Twitter and you can access each of them in the best way, it also has very good plans at a low cost, that is, almost any company You can purchase their services.

Contras:

It is a good program but as the title says, it has many flaws, when integrating the accounts they log off recurrently and this wastes a lot of time on a daily basis, especially on Twitter, which is why we decided to change in this regard to a support program that supports us daily the login without wasting time. As for support, I can't say less, they have great support, but what is tedious is entering help tickets.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Iconosquare Great

5,0 hace 3 años

Comentarios: Great

Puntos a favor:

Review most enganging post, most reach post

Contras:

They now remove ads and non ads feature now

Jeremy
Responsable E-Commerce en Francia
Comercio minorista, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Un outil professionnalisant pour la gestion de nos multiples réseaux sociaux

5,0 hace 2 años

Puntos a favor:

- Interface simple d'utilisation- Outil de gestion et de planification des publications performant- Nombreuses fonctionnalités pour gérer des stratégies sociales - Nombreux outils pour faciliter le quotidien des community manager- Gestion complète des statistiques / KPIs pour piloter l'activité et la stratégie- Solution peu onéreuse

Contras:

A ce jour, nous ne rencontrons aucune problématique sur Iconosquare.Cet outil est parfaitement adapté à nos besoins, nous en sommes pleinement satisfait.

Stuart
Digital Marketing Manager en RU
Comercio minorista, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Alternativas consideradas:

Powerful Instagram management tool

5,0 hace 5 años

Puntos a favor:

There's not many Instagram management tools out there as powerful as this. Allowing to schedule carousels and stories was a game changer for our company and they are always improving adding more functionality.

Contras:

Sadly no Twitter or Pinterest management, and the Facebook management needs improving greatly to compete even with just Facebook native scheduling/posting.

Usuario verificado
Usuario de Linkedin verificado
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

No longer free nowadays haha

5,0 hace 5 años

Comentarios: Very helpful for those who works and have need on social media trends and analysis.

Puntos a favor:

I love how it helps us on provide comprehensive data for my Instagram brand. Things you can measure are: - Engagement data - Followers growth - Best time to post - Posting habits - Provide post scheduler - Industry benchmark

Contras:

Unfortunately they are no longer provide us with free plan haha. However, they still provide an access to free trial for certain period.

ray
founder en EE. UU.
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Iconosquare Review

4,0 hace 4 años

Comentarios: Overall it was great. At my peak usage I was managing several client IG accounts and the price is right

Puntos a favor:

Iconosquare makes Instagram management easier and more efficient

Contras:

Its a great management tool - The metrics and reports it provides a solid overview of how an IG account is performing beyond what is provided in IG insights

Respuesta de Tripnity

hace 4 años

Thank you so much for taking the time to leave us a review! We really appreciate your kind words and are glad you're enjoying Iconosquare :)

Usuario verificado
Usuario de Linkedin verificado
Automoción, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Easy to use, helpful

5,0 hace 6 años

Puntos a favor:

I like how easy the interface is. Amazing, amazing price for all the features and analytics the platform has to offer. I really like how easy it is to identify influencers and perform hashtag research.

Contras:

There are not too many things I dislike about Iconosquare. One thing is that it doesn't seem to offer analytics that are as comprehensive and powerful as other software programs such as Hootsuite.

Kelcie
Social Media manager en EE. UU.
Restaurantes, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Iconosquare

5,0 hace 5 años

Puntos a favor:

I love that this software allows scheduling, additional insights that Instagram doesn't give you, and the ability to do approvals through a team. Great purchase.

Contras:

There's literally nothing bad I can write about it. I love Iconosquare

Sandrine Varela-Lopez -
Sandrine Varela-Lopez -
Office Manager Freelance en Francia
Usuario de Linkedin verificado
Oficina ejecutiva, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Alternativas consideradas:

Français et super design

5,0 hace 3 años

Puntos a favor:

Prise en main de l'outil très facile, j'apprécie de pouvoir planifier mes contenus à l'avance et de prévisualiser mon feed sur Instagram. Le tableau de bord est très bien fait, cela permet d'avoir une vue d'ensemble de ses statistiques. J'aime également le fait de ne pas avoir besoin de valider la publication d'un post programmé sur Insta, il suffit de cocher une case dans les paramètres pour que cela soit automatique. Cela ne fonctionne que pour les publications simples. Enfin j'aime pouvoir créer des listes d'hashtags pour les réutiliser lors de la création de mes posts

Contras:

Manque la possibilité d'ajout le réseau social Linkedin.

majed
web admin en Kuwait
Gestión de organizaciones sin ánimo de lucro, 5.001-10.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

best for your KPI

5,0 hace 3 años

Puntos a favor:

it makes our life easier in term of KPI monthly measuring knowing what competitors level planning our week content

Contras:

comparing to other tools maybe the price is a bit heigh