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Sobre Upfluence

Plataforma integral de marketing de influencers que permite que las marcas identifiquen a sus influencers, se comuniquen con ellos a escala y administren campañas.

Descubre más sobre Upfluence

Puntos a favor:

Ease of use, customer service and valuable insights. They are a great alternative to other platforms out there because they don't cut corners and offer a better value for your money.

Contras:

High cost and low results. Horrible customer service.

Valoraciones de Upfluence

Evaluación media

Facilidad de uso
4,2
Atención al cliente
4,1
Funcionalidades
3,9
Relación calidad-precio
3,9

Probabilidad de recomendación

7,2/10

Upfluence tiene una valoración global de 4,1 estrellas sobre 5 según las 39 opiniones de usuarios de Capterra.

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Filtrar opiniones (39)

Usuario verificado
Usuario de Linkedin verificado
Salud, bienestar y deporte, 201-500 empleados
Ha utilizado el software durante: Prueba gratis
Fuente de la reseña
Fuente: GetApp

productor de bienestar, como mantener una buena salud con la prevención y promoción de la salud

4,0 hace 9 meses

Comentarios: lo estoy probando recién

Puntos a favor:

lo estoy probando y creo que es una opción para medir y ver la línea de las competencias

Contras:

bueno no sabría decir ya que lo estoy probando recién por recomendación de otros colegas en el área de trabajo

Respuesta de Upfluence

hace 8 meses

Gracias por su comentario

Usuario verificado
Usuario de Linkedin verificado
Internet, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Excelente, simplemente excelente

5,0 hace 2 años

Puntos a favor:

Me permite acceder rapidamente a lo que muchos influencers buscan y postean tambien, lo cual es una fuente bastante valiosa la cual aprovechar.

Contras:

Suele ser un tanto engorrosa la interfaz a simple vista.

Calvin
Calvin
International Content and Creative Head en Hong Kong
Usuario de Linkedin verificado
Marketing y publicidad, 10.000+ empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Upfluence: 10/10 - would sign up again.

5,0 hace 5 años

Comentarios: Switching to Upfluence has been a game changer for my team. Advanced options that allow you to fine-tune your searches, detailed breakdowns of all of the most relevant creator metrics, an intuitive project management system, and easy to use campaign monitoring tools all combine to create a one-stop solution for all of our project needs. Oh, and customer support leaves you feeling like a person rather than just another number on their to-do list.

Puntos a favor:

- Strong search functions that let you see how effective your search terms are at filtering the results in real time. Can filter by almost any metric. - Detailed metric reports of the data I actually need, not fluff. Activity heat maps are a welcome addition. - Intuitive project and communication management systems. If you have to manage campaigns that involve numerous content creators, the systems is a blessing. - Friendly and knowledgeable customer support that makes you feel like a real person. Extra points for this.

Contras:

- We work through a VPN that occasionally has high latency, so I don't like that the system needs to re-download information if I accidentally click away from a content creator's data overview. - Database mismatches/errors can only be corrected by customer service. Completely understandable situation, but it can be annoying if you're under a time-crunch.

Frederick
Technical Advisor en RU
Propiedad inmobiliaria, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

This influencer marketing and affiliate software combo is the real deal

5,0 el año pasado

Comentarios: Upfluence has been a game-changer for our real estate comapny. From influencer discovery to campaign management, their platform offers a seamless experience that has significantly improved our ROI and brand visibility.

Puntos a favor:

One thing that stood out to me about Upfluence was their robust analytics and reporting. I could track the performance of my influencer campaigns in real-time, monitor key metrics, and measure the ROI effectively. It helped me optimize my strategies and make data-driven decisions.

Contras:

There are instances where I encountered occasional glitches or slow loading times within the Upfluence platform, but these are infrequent issues.

Respuesta de Upfluence

el año pasado

Hi Frederick. Your satisfaction is our top priority, and we're thrilled that we were able to meet your expectations. Thank you for your positive feedback!

Usuario verificado
Usuario de Linkedin verificado
Comercio minorista, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Do Not Get Trapped in a Contract

1,0 hace 2 años

Comentarios: Just like another reviewer, we were sold a 6-month contract, but when I reached out about canceling after not being able to use the software at all, we were told the contract was 12 months. I wish I had recorded the demo, as this was not what we were told at all.

Puntos a favor:

The demo made using Upfluence as an influencer management system seem smooth & trouble-free, promoting that we would have an account manager to assist us with set up. Not the case.

Contras:

From the beginning, there were so many bugs in the software. It is NOT user-friendly and we never were able to get it working properly to even run 1 campaign. Our account manager had 1 initial set-up meeting with us and was unreachable after that. We emailed the account manager & sales rep who sold us on the demo for a full month with no response. NONE. We proceeded to try to work through the buggy system on our own with no resolve. After reaching out to customer support that we wanted to cancel, suddenly we got an email from our account manager asking what the issue was and stating that our emails had landed in their spam folder. I'm not sure how we went from having emails that were received in the beginning to suddenly landing in the spam, but go figure. We then booked a 2nd meeting with them and were still not able to launch a working campaign.

Samuel
Chief Marketing Officer en EE. UU.
Comercio minorista, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Great Platform with Some Glaring Weaknesses

4,0 hace 4 meses

Comentarios: Overall, it was middling but edging toward the more positive side. No influencer marketing platform is perfect, but the thing we loved most about Upluence was its strong search and filter features. If it only paid a little more attention to the actual campaign management UI, this platform would be a LOT stronger.

Puntos a favor:

The search and filter functionality or finding influencers is really clever. We really enjoyed the "tinder-style" approve/deny system of selecting influencers and adding them to lists. By far, the strongest thing Upfluence has going for them is their ability to drill down influencers by criteria. It was the main thing that attracted us t other platform, and for good reason.

Contras:

Unfortunately, what they excel in with influencer search, they lack in automation, considerably their automated email sequencing (which there's next to none of). Emails have to be sent out individually, and once you get a response, the automation ceases, which makes for a lot of time spent communicating with Influencers. Beyond that, the way you organize lists and campaigns is very clunky in Upfluence. The UI isn't very well optimized, and it made for a very confusing time navigating the platform when we were using it. But the biggest issue by far is the inability to edit campaigns once they are setup. And, to make thing worse, if you spend time working on configuring a campaign's setup, there's no way to save your progress midway through, which means you can easily lose all of your progress if you don't complete the campaign setup all at one time. That led to a lot of time wasted when we would refresh a page or navigate away from the setup and then have to start all over again.

Respuesta de Upfluence

hace 3 meses

Hello Samuel, thank you very much for the honest review. Email automation is actually top priority and will be released in a couple of weeks! If you are interested in knowing more, please reach out to us at [email protected]. We appreciate your feedback and we have sent these valuable comments to our product team for review. Thank you!

Veronica
Project Manager en Colombia
Muebles, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

An All-in-One Gem for Influencer Campaigns!

5,0 el año pasado

Comentarios: The user interface is intuitive, making it easy to navigate even for someone like me, who's not tech-savvy. The platform's comprehensive features have significantly streamlined our workflow, saving us time and effort.We now have everything we need in one place! From discovering the perfect influencers to organizing collaborations, tracking performance, and analyzing results, it has it all.

Puntos a favor:

This platform is incredibly friendly and complete, offering an abundance of options that make managing influencer campaigns a breeze.

Contras:

With numerous features available, exploring the app's capabilities can be a bit overwhelming initially. Nonetheless, the effort invested in learning its functionalities is well worth it

Respuesta de Upfluence

hace 11 meses

Hello Veronica. We're thrilled to hear that you had a positive experience with us! Thank you for taking the time to leave a review.

Emily
Influencer & Partnerships Strategist en EE. UU.
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Satisfied with Service

5,0 el año pasado

Comentarios: Overall experience was great! The platform is very intuitive and has helped me to grow the influencer service line at my agency.

Puntos a favor:

I love that Upfluence integrates seamlessly into other platforms like Shopify and woocommerce. There's a wonderful integration that allows you to pull up an influencer's metrics when you're just scrolling on Instagram or TikTok which is extremely helpful as well. They have great customer service and are always willing to hop on a call and explain something. Additionally, they are always improving and updating the platform to benefit the users.

Contras:

I personally always struggled with the feature that gives clients access to viewing influencer content for a campaign. I found that my clients were confused by it and couldn't figure it out easily.

Respuesta de Upfluence

hace 11 meses

Hey Emily. It's fantastic to hear that you had such a positive experience with our company. Thank you for taking the time to share your feedback!

Usuario verificado
Usuario de Linkedin verificado
Alimentación y bebidas, 501-1.000 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Alternativas consideradas:

Upfluence Review by Advertiser

4,0 el año pasado

Puntos a favor:

I think Upfluence has a great influencer discovery tool and influencer communications tool. It was all smooth to search, find, hunt and communicate with influencer through upfluence and has helped a lot to us.

Contras:

Our aim was to have the best campaign set up with influencers; from tracking links to payment options but unfortunately tool couldn't support us perfectly on those

Respuesta de Upfluence

el año pasado

We're delighted to have had the opportunity to serve you. Thank you for your positive feedback!

Sheiva
Senior Marketing manager en EE. UU.
Bienes de consumo, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great Value!

4,0 hace 12 meses

Comentarios: Tracking & monitoring influencers in our ambassador program

Puntos a favor:

Ability to see all influencer info such as metrics, address, products, engagement, etc in a campaign all in one place

Contras:

Not being able to select all products to be available for each campaign and having to manually add options in

Respuesta de Upfluence

hace 11 meses

Hello Sheiva. Your positive review means a lot to us. We're grateful for your support and for being our valued customer!

Cheryl
Social Media Specialist en EE. UU.
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Find High Quality Influencers Fast

4,0 hace 6 años

Comentarios: Easy to use tool that helps you find quality influencers fast.

Puntos a favor:

This tool is very easy to use. It is similar to Google, where you put in keywords and can find influencers who post about those topics. It's easy to build lists and reach out to multiple influencers at once. I also like how the reporting is, you can pull graphs and see how well the influencers posts did.

Contras:

Although they add thousands more each month, there are not as many influencers as I would have hoped. I often have to do the old school manual search, then manually add them into the platform so they are in my lists. Also, customer service is sometimes not very helpful. There is a chat option in the platform but I often have to wait awhile before the problem really gets solved.

Cristina
Marketing Project Manager en Colombia
Ropa y moda, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Great platform

4,0 el año pasado

Comentarios: [sensitive content hidden] is our CSM and he has made this path a lot easier, no doubt he's been key to us! In the beginning, the platform seems to be hard to use since you have to do many setups, however, once you set up the first campaign the process is super easy, organized, and pretty smooth. It's a great platform.

Puntos a favor:

It's very easy to set up everything, and to keep an eye on the performance.

Contras:

Selecting the variants of the products you want to offer should be easier.Add an option to create affiliate campaigns.

Respuesta de Upfluence

hace 11 meses

Hello Cristina. Your feedback means a lot to us. We truly appreciate your support!

Hugo
Creator Manager en Francia
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

The best IM software for e-commerce

5,0 el año pasado

Comentarios: Working with Upfluence has been a true partnership. Their team understands our brand goals and provides personalized guidance to maximize our influencer campaigns. It's been an invaluable asset in elevating our marketing efforts.

Puntos a favor:

What impress me the most about Upfluence was their extensive influencer database. They have a vast network of influencers across various niches and platforms. It gave me access to a diverse pool of creators, allowing me to find the perfect match for my brand, not matter my needs.

Contras:

Apart from typical small glitches, not much at all! Overall, we are really happy.

Respuesta de Upfluence

el año pasado

Hello Hugo. Thank you so much for your kind words! We truly appreciate your feedback.

Alex
International Area Manager en EE. UU.
Comercio minorista, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

This influencer marketing and affiliate software is gold!

5,0 el año pasado

Comentarios: Using Upfluence has been such a game changer for our influencer marketing strategy. It's incredibly user-friendly, and their extensive influencer network has allowed us to connect with authentic creators who perfectly resonate with our target audience

Puntos a favor:

The affiliate software by Upfluence is honestly a game-changer for our brand. It provided me with a complete solution to track and manage my affiliate marketing programs. The intuitive tool make it easy to onboard affiliates, monitor their performance, and handle payouts effortlessly. It really simplified the entire process.

Contras:

It can seem overwhelming at first to understand fully the platform.

Respuesta de Upfluence

el año pasado

Hello Alex. We're thrilled to hear that you had a positive experience with us! Thank you for taking the time to leave a review.

Usuario verificado
Usuario de Linkedin verificado
Arte y artesanía, 201-500 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Consumer satisfaction

5,0 el año pasado

Comentarios: Upfluence is consumer friendly convenient and easy to use otherwise recommend

Puntos a favor:

It's very interesting it allows you to easily find contacts and location

Contras:

If you want to use it , pay careful attention otherwise you might not understand it, otherwise it's clear and simple

Respuesta de Upfluence

el año pasado

We're thrilled that you had a positive experience. Thank you for your review!

petra
tech en Canadá
Salud, bienestar y deporte, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

works well until it does not!!!. then your left in the dark

3,0 hace 6 meses

Comentarios: I think the idea and functionality of the platform are great however dealing with the customer support or technical issues is beyond painful. We have disconnected from the platform for almost 9 months and tried numerous times until we gave up trying. Billing refuses to stop billing even tho they are not able to repair the integration. Billing and CX just ignores all emails

Puntos a favor:

It has a nice dashboard and easy to use

Contras:

The customer support is horrendous. Dealing with their IT when things are completely broken takes days to respond and then its always the same response that doesnt fix anything. texting thru the cx chat all you get is one first contact response then crickets

Respuesta de Upfluence

hace 5 meses

Hello Petra. We apologize for the negative experience you had with our company. We appreciate your feedback and have been trying to get in touch to discuss further. Please reach out to [email protected]. Thank you.

Estelle
Senior Partner Relations Manager en EE. UU.
Producción audiovisual, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

incredible influencer marketing and affiliate software

5,0 el año pasado

Comentarios: I can't speak highly enough about Upfluence. It has exceeded my expectations in every aspect. Their intuitive interface, powerful analytics, and great customer support have made it a pleasure to work with their platform.

Puntos a favor:

I love how Upfluence made managing my influencer relationships a breeze. Their platform offered a streamlined communication system, allowing me to collaborate with influencers, share briefs, and review content seamlessly. It really helped me maintain strong partnerships and ensured a smooth workflow.

Contras:

Would have loved to have known from the start that they have an in-house influencer marketing agency, which could have helped us run our campaigns. This would have helped us onboard faster.

Respuesta de Upfluence

el año pasado

Hello Estelle. Thank you for your generous review! We're grateful to have customers like you.

Davinia
Founder and Executive Director en España
Marketing y publicidad, 2-10 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

DG Upfluence Journey

5,0 el año pasado

Comentarios: From day one have brought into the platform from learning during the discovery calls to onboarding, there have been a few glitches along the way, but the team are quick to respond and resolve issues. Besides which nothing is perfect from the off!

Puntos a favor:

Having reviewed several platforms to compare, Upfluence provided much more functionality that made it an easier decision to decide to invest. The team from day one has been amazing, supportive, responsive, and generally caring about you as a business/customer. Using Upfluence has also provided credibility to creators as they're more inclined to work with you based on the fact that you're using a reputable platform.

Contras:

I would love to see a search functionality provided when you accidentally reject a creator from your search.When uploading an influencer the data upload seems to take a while, at times doesn't load at all. And finally when uploading an influencer's additional social account, instead of a spreadsheet, they automatically plug into the current data as opposed to having the need to upload a CSV file.

Respuesta de Upfluence

hace 11 meses

Hello Davinia. Your satisfaction is our top priority, and we're thrilled that we were able to meet your expectations. Thank you for your positive feedback!

Usuario verificado
Usuario de Linkedin verificado
Relaciones públicas y comunicaciones, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña
Fuente: GetApp

Not Worth the Spend + Sneaky Renewal Process

3,0 el año pasado

Comentarios: Horrendous. When it came time to the renewal phase, our contract automatically renewed without our agency needing to reconfirm payment or sign a new agreement... This clause was buried in their terms and conditions, not even written in the contract but only LINKED to an external page. The company sent an automated email about the upcoming renewal months prior to the renewal date but did not disclose any other information (like the process mentioned above) or that a 30-day notice was required for the membership not to renew. Very sneaky business, and when looking to discuss with the Upfluence team, they were of no help and only pointed to the terms. Not worth the spend for a platform that has limited capabilities compared to other competitors. Our agency will not be using this service in the future and plan to share our experience with other industry professionals.

Puntos a favor:

Some of the search capabilities, but they do not compared to the more advanced offerings of other platforms.

Contras:

Customer experience. In the course of 6 months, our representative changed three times, and they were always pushing new features + added capabilities.

Respuesta de Upfluence

el año pasado

We're sorry to hear that you were not satisfied with our services. Your feedback is important to us, and we will take the necessary measures to address the issues you've raised.

Becca
Influencer Outreach Manager en RU
Salud, bienestar y deporte, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

BeautyLabs Review

5,0 el año pasado

Comentarios: Great and [sensitive content hidden]
has been amazing from day 1!

Puntos a favor:

Creating large number of campaigns, which quickly and effectively produce great results!

Contras:

I think over the year everything we have suggested as been able to be added to the system.

Respuesta de Upfluence

hace 11 meses

Hi Becca. We're honored to have received such a positive review from you. Thank you for your trust and for recommending our services!

Austin
Marketing Director en EE. UU.
Salud, bienestar y deporte, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Stay Away From Upfluence

1,0 hace 2 años

Comentarios: We are very disappointed with Upfluence. CAUTION: They force you to sign a year contract with them, and you cannot get out of it. On top of paying influencers, they nickel and dime you every step of the way. Their platform underdelivered on the results they had marketed to us. They are very unhelpful in working with influencers. They have greatly hurt my small business and have been very unaccommodating. I strongly advice to stay away with them! We are still paying for their services even though our account has been 'cancelled'.

Puntos a favor:

Database was easy to use. Toggles were efficient.

Contras:

Greatly underperformed on results. High cost and low results. Horrible customer service. Forced 1 year contract.

Liem
Producer/Marketing Director en Canadá
Artículos deportivos, 2-10 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Excellent Service

5,0 hace 12 meses

Comentarios: Upfluence is a wonderful tool that will definitely help any company save valuable time and money in the long run. First of all, It gave us a great insights on social media content creators/influencers/affiliates. Secondly it allowed us to streamline our workflow since its marketing campaign management tool is highly customizable and has great integration options. Their customer service is top notch. You will have a dedicated team that follows your progress and help you succeed. The Upfluence team is highly responsive and will take their time to meet you virtually to assist you in every step and will even give valuable advice on efficient social media marketing strategies if needed. These guys know what they are doing and we highly recommend you guys to try them out!

Puntos a favor:

Ease of use, customer service and valuable insights. They are a great alternative to other platforms out there because they don't cut corners and offer a better value for your money.

Contras:

Unless you need a roster of available social media influencers to help you promote your services/products, they have everything you need to reach out to the right social media collaborators.

Respuesta de Upfluence

hace 11 meses

Hey Liem. Your satisfaction is our goal, and we're thrilled that we achieved it. Thank you for your positive review!

Molly
Head of Influencer en EE. UU.
Marketing y publicidad, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Thanks, Upfluence!

5,0 hace 12 meses

Puntos a favor:

I like the campaign setup, outreach tools, Google Chrome extension, and Shopify connection.

Contras:

I'd like to be able to track shipping within Upfluence through Shopify.

Respuesta de Upfluence

hace 11 meses

Hey Molly. It's customers like you that make our work so rewarding. Thank you for your kind words and for choosing our company.

Emilie
Emilie
Head of growth en Francia
Usuario de Linkedin verificado
Salud, bienestar y deporte, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Bon outil pour se lancer dans l'influence

5,0 el año pasado

Puntos a favor:

Upfluence est facile à prendre en main et permets d'accéder à une base énorme d'influenceur de tout secteur. J'aime bien aussi pouvoir voir les statistiques d'audience de l'influenceur ainsi que la performance de ses dernières collaborations

Contras:

Demande beaucoup de travail manuel pour relancer les influenceurs et pas de possibilité de personnaliser un lien d'affiliation par influenceur.

Respuesta de Upfluence

hace 11 meses

Hello Emilie. Your feedback is invaluable to us. Thank you for sharing your experience with our company.

Tasha
Marketing Manager en EE. UU.
Alimentación y bebidas, 11-50 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

ADNB Review

5,0 el año pasado

Comentarios: So far we are loving it. It's taking some getting used to with a few things but we're learning and enjoying it.

Puntos a favor:

I love the ability to search for new influencers, preview their social media and then select them.

Contras:

I wish it were easier to remove them from a list (IRM) and from a campaign at the same time.

Respuesta de Upfluence

hace 11 meses

Hi Tasha. Your review made our day! We're grateful for your kind words and support.