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Sobre Heap

Heap rastrea automáticamente todas las acciones de los usuarios, cada clic y cada toque, en las aplicaciones web o iOS.

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Puntos a favor:

This is the product you can start using right away and you don't need to invest engineer's time to support it.

Contras:

The amount of configurations and customizations in the dashboards and reports is limited.

Valoraciones de Heap

Evaluación media

Facilidad de uso
4,2
Atención al cliente
4,3
Funcionalidades
4,6
Relación calidad-precio
4,5

Probabilidad de recomendación

8,4/10

Heap tiene una valoración global de 4,5 estrellas sobre 5 según las 40 opiniones de usuarios de Capterra.

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Francisco
Francisco
Co-Founder en Venezuela
Usuario de Linkedin verificado
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

A must/have tool to understand user behaviour

5,0 hace 7 años

Comentarios: Understanding our users in ways we could have never without it. We use it on a daily basis and thanks to this our website continues to improve. We recommend this without a doubt! Best we've used and tested.

Puntos a favor:

Thanks to Heap we've been able to track every single step of our user's journey. We've made an incredible amount of improvements and have found bugs in places we could have never without this tool. It even makes Google Analytics look average. Absolutely wonderful piece of software

Contras:

I can't say using and implementing heap is the easiest thing. However, there are many tutorials, they have a great onboarding process and their customer service is magnificent. I assume you can't expect a tool this good to be the easiest to use. It needs some training!

Rob
Rob
Sr. Director, Emerging Products en EE. UU.
Usuario de Linkedin verificado
Internet, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Alternativas consideradas:

A More Intuitive GA Alternative

4,0 hace 5 años

Comentarios: It took a long time to determine if they were the right solution and to justify the cost, but once the contract was signed the benefits were almost immediate. It is impossible in this day and age to have just one analytics tool, but Heap is a very powerful complement to your took box.

Puntos a favor:

The feature set makes it very easy for use by a cross-section of disciplines within your organization. It does not require lengthy training to become proficient in the tool, but Heap does offer a lot of resources to help individuals learn at their own pace/time.

Contras:

It requires a bit of set-up out of the box in terms of the reporting/analyzing piece of the business. You have to create events and map pages and that can be a bit time consuming, but once you do it, it doesn't have to be updated again.

Charlie
Charlie
Digital Marketing Executive en RU
Usuario de Linkedin verificado
Ocio, viajes y turismo, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Ok analytics software if you have developer skills. There are easier to use tools out there

3,0 hace 6 años

Comentarios: Mainly used it to export contact details of our customers and segment them depending on actions done or pages visited. The interface looks very old and to set up events, segments etc. you need some basic understanding of how APIs and URLs work. also, one of the worst communications with a company that I've experienced.

Puntos a favor:

Easy to implement, compared to other solutions.

Contras:

Time-consuming to set up specific events and segments. Only exports up to a set number of rows, so you need multiple exports No royalty for their long-standing customers. Company staff not good at communicating

Atour
Analyst en EE. UU.
Investigación, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Every report is entirely real-time.

5,0 hace 2 años

Comentarios: Its ability to pinpoint precisely where users are having problems allows it to enhance the customer experience while promoting a simple and entertaining user interface.

Puntos a favor:

I can define events and conversions in the past with the help of Heap. This is a helpful feature, especially in circumstances when deliverables are constantly changing.Because Heap tracks every user event out-of-the-box and doesn't require custom labeling, it has a low maintenance cost for tags.Heap is pre-optimized, in my experience as an analyst, for complex web and mobile apps.

Contras:

Every user event is recorded automatically by Heap's event tracking system. Although this is a helpful feature, it poses a confusing storage problem which I found. You might need outside assistance services when creating queries to segment this data.

Paulo
CTO en Portugal
Marketing y publicidad, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

The no-brainer go-to when it comes to understanding your UX

5,0 hace 4 años

Comentarios: Our experience has been overwhelmingly positive. Heap gives you the capacity and flexibility that few analytics tool can give to measure the user experience of your website at atomic level and build up from that. There is no easier way to understand the impact of each button, style, feature, functionality, page, tool on our users than with this tool, and, again, it works out of the box.

Puntos a favor:

By far the most impressive feature is the fact that from the moment you install heap on your website you can virtually track anything that happens, regardless of being in the past. That is, even if you don't configure anything, it already records everything so you can retroactively analyse funnels, clicks, user behaviours and much more. Another feature that is well implemented is the flexibility to customize segments and events. The tool is designed so you can make your own building blocks for your dashboards, making it a very powerful ally when it comes to understanding what your users are doing in the platform. For example, in most tools it's a headache to even think about analyzing the impact a new feature has on the retention of a segment of your users, especially if didn't think about it when developing the feature. With heap, not only it is possible but it is also very simple and quick. For the first time, our team can think about validating business hypothesis without needing any prior coding or preparation, and even test them long after the features have been released.

Contras:

If your frontend programmers are not completely aware of the impact their changes might have, it can be very easy for them to erase css classes and/or change the html structure, which can have a big impact on the events (and, consequently, dashboards) on heap. On the long term, this hurts. Even though heap has put in place warnings when events stop triggering, it is still hard to maintain if you don't bring your developers on board to avoid making structural or class changes. The alternative might be to add IDs to every button, link, page, section, etc, so to ensure the events are kept alive, but that is also not a good option. If you don't expect your webpage to change that much, then this is not a problem. The amount of configurations and customizations in the dashboards and reports is limited. There should be a more powerful reporting tool, with more (and more customizable) charts.

chandan
chandan
Email Marketing Specialist en India
Usuario de Linkedin verificado
Estudios de mercado, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Heap Unmatched Visibility for Accelerated Decision-Making

4,0 hace 3 años

Puntos a favor:

Heap is an excellent platform that collect customer data automatically. It capture complete customer behaviors such as what products they shown interest, which category they searched. Heap has powerful Insights and analytics. We can quickly analyze and starts our funnel marketing.

Contras:

It Require technical knowledge to understand this platform. It had complex user interface. Exporting data take more time. Integration is limited.

Orlando
Orlando
Co-founder en Venezuela
Usuario de Linkedin verificado
Ha utilizado el software durante: Más de un año
Fuente de la reseña

The best Analytics Tool for our startup!

5,0 hace 7 años

Comentarios: Now I really know what are my users doing on my website.

Puntos a favor:

I think these guys are the improvers. They are really good developing this tool to measure everything that you need in your website. With Heap we can make really good decisions. Wi do funnels, reports and watch a lot fo KPIs.

Contras:

In some reports can be slow but not too much. They also need to develop more tutorials and a community where you can find more tips and answers.

Shae
Shae
Human Resources Director en EE. UU.
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Data Analytics Solutions that Pays for Itself

5,0 hace 6 años

Comentarios: From the sales to the implementation process, Heap has been involved and professional. They equipped us with great implementation collateral, some of which I asked for slide desks so we could mimic for our clients!

Puntos a favor:

I love the access to real-time data. It has been instrumental in troubleshoot issues with clients by observing their click history. On multiple occasions, Heap was the tool used to demonstrate to clients that it was their hiccup that resulted in a "bug" or issue and restored faith in our product. I find the reporting feature to be fairly straight forward and easy to narrow to a specific user, time, browser, and more.

Contras:

I wish that configuration required less internal dev work. That being said, we have a complex product offering, so our configuration is likely more complicated than most.

Naomi
Naomi
Sales Representative en Nigeria
Usuario de Linkedin verificado
Banca, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Fast implementation.

4,0 hace 6 años

Puntos a favor:

Easy to implement and setup. It makes it easy for almost everybody at my workplace from the marketing to sales, to accounting department to be able to review data provided, even without being tech savvy.

Contras:

Customer support takes too long to respond to our emails, probably due to the amount of users they have to respond to. However it will be great for us to get response from support, few hours after a mail has been sent.

Heili
Head of Sales en EE. UU.
Usuario de Linkedin verificado
Agricultura, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña
Fuente: GetApp

Go-to-tool for user analytics

5,0 hace 6 años

Puntos a favor:

It's quite easy to set up and integrate with your platform. The different funnels are simple to set up and track even for people with no development experience. The stats are easy to read and learn from.

Contras:

The set up is simple but takes a long time. It also only maps the user behavior on our website. In order to see the full picture we use Grow as a complementary tool and getting the data from Heap is very expensive.

Daouda
webmaster en Burkina Faso
Medios de difusión, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

heap review

5,0 hace 2 años

Puntos a favor:

heap is a very powerful data tracking software. it allows you to follow all the steps related to the journey of users of a website

Contras:

even if it presents itself as a better alternative to google analitics, it is however not easy to use

Ahmed
Data Analyst en RU
Productos farmacéuticos, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Excellent analytics tool

4,0 hace 2 años

Puntos a favor:

It is one of the best for tracking the customer's journeys and looking at the customers' pain points, offering great UX to visitors. It is great for creating custom reports and dashboards (Offers the ability to track almost everything). Setting up flows is very easy. Does not require implementation engineers a lot while using the tool or setting up new tracking.

Contras:

You do need a lot of training to be able to start using the platform. The customer support is a little slow at responding.

Carrie
Group Talent Acquisition Lead en Jordania
Comercio minorista, 1.001-5.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

It helps institutions understand market trends.

5,0 hace 2 años

Comentarios: Heap has helped us understand customer behavior, produce reports and dashboards, and make better decisions based on precise data and numbers.

Puntos a favor:

I like Heap since it's sleek and easy to use. I love Heap's collaboration tools, which allow me to involve team members in data path and chart preparation to get the best results. Reports, dashboards, and data mining are easy too.

Contras:

Initial setup and staff education take time, but the good returns firms may gain by using Heap tools appropriately are worth it.

Usuario verificado
Usuario de Linkedin verificado
Producción audiovisual, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: GetApp

Never loose your web analytics history

5,0 hace 6 años

Puntos a favor:

The best feature of heap is not to loose your history. If you tag other web analytics tool, your data would start at day 1. But if you tag or create an event at Heap, you'll see history. This is awesome!

Contras:

It need basic html tagging knowledge. Sometimes it's confusing for business users. Maybe an advanced documentation or training would be nice.

Usuario verificado
Usuario de Linkedin verificado
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Heap has paved the way for deeper analytics.

5,0 hace 6 años

Comentarios: Improved how I read user behaviour across the site and gave me a better understanding of the user flow.

Puntos a favor:

The super simplistic use of setting up click tracking has been tremendously helpful and provided much more meaningful analytics than GA. I also love that the tracking code did not impact loading as much as google analytics did.

Contras:

Reading the data and setting up reports had a bit of a learning curve but it worked great nonetheless.

Usuario verificado
Usuario de Linkedin verificado
Comercio minorista, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great tool for user tracking and data recollection

4,0 hace 5 años

Comentarios: My overall experience with Heap was fine. If you need to do A/B tests or track and follow your website usage, this is the tool to have. Not much to complain about it, just does what I need.

Puntos a favor:

I really like the idea of having the chance of gathering metrics about the usage of your platform, tracking users interactions and more useful data, and providing complete metric graphics. I also use it for A/B testing.

Contras:

Heap can be really tricky and hard to set and config it at first. A/B testing set up take a lot of work, even if it is needed. Also not the cheapest tool out there.

Usuario verificado
Usuario de Linkedin verificado
Servicios financieros, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Powerful, but limited

4,0 hace 5 años

Puntos a favor:

Very easy to understand, even for people without a technical background. Though I don't know much about the matter, I have had many techies tell me that Heap's method of data-capturing and use of tracking pixels is among the best.

Contras:

Very limited data visualization options. For relative date selection, I can only pick from a list of 4 (today, last week, last month, last 3 months, last year). Out of luck if you want to see everything since a specific date. Also, no ability to annotate the reports.

Usuario verificado
Usuario de Linkedin verificado
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

My first tool for analytics

5,0 hace 2 años

Puntos a favor:

I used Heap when I started my career. The clean interface and visually appealing dashboards made it easier for me to understand the data. The pricing is also very reasonable.

Contras:

Not that I can think of right now. At that time, it was the best tool I used.

Brandon
Web Designer en EE. UU.
Diseño, Trabajador autónomo
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Powerful yet simple analytics

5,0 hace 7 años

Comentarios: Heap makes it incredibly easy to understand what's happening on your website or app:
- See each visitor's session and activity
- Easily create graph reports
One of the awesome things is Heap tracks everything by default, so as you define actions/events later on, it will retroactively apply to all the data you've collected in the past too. They offer a generous free plan and their support is quite responsive. You've got to try them out if you haven't yet.

Puntos a favor:

Very easy to use, but also incredibly powerful.

Contras:

Sometimes putting together a specific event or report is challenging. Usually theirs a solution to discover, but other times it's simply a limitation of Heap. Though they're continuing to add features and make improvements.

Usuario verificado
Usuario de Linkedin verificado
Internet, 501-1.000 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Heap is the best tool to analyze web application users

5,0 hace 6 años

Puntos a favor:

I use Heap to analyze the behavior of my web application users. It's easy to create graphs and funnels.

Contras:

Not much - Heap is very intuitive and has a ton of flexibility when it comes to displaying charts and funnels.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Heap Review

5,0 hace 6 años

Comentarios: I've seen and tried different analytics tools. Each time our team spent to much time and efforts to support it and at the end it didn't worth the investment. Until we found Heap. Still under impression.

Puntos a favor:

This is the product you can start using right away and you don't need to invest engineer's time to support it. It's really amazing that it tracks each action and you don't need to set in advance all you might need to track in the future. This is the app which finally works. Hands up for the people who created it.

Contras:

Nothing. Maybe some additional options for segmentation. But this product has all the features which matter the most.

Usuario verificado
Usuario de Linkedin verificado
Software informático, 51-200 empleados
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Super complex but powerful product analytics software

4,0 hace 5 años

Puntos a favor:

I really like that you're able to import data from a million different tools and compare, contrast and run some powerful reports. I'm able to report on the results of different programs across different software pretty easily.

Contras:

It's a little difficult to navigate and there are a ton of fields everywhere, but you'll eventually find what you're looking for. Much like any software similar to Heap, it's hard not to create it complex so I can't really dock any points for this, just something to think about.

Brandon
Brandon
Ssi en EE. UU.
Usuario de Linkedin verificado
Internet, 1.001-5.000 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña
Fuente: GetApp

The app reviewer

5,0 hace 3 años

Puntos a favor:

The product is to use most dedicated to using

Contras:

I don't like the way this app is setup to.login

Tomas
Tomas
PM en Chequia
Usuario de Linkedin verificado
Tecnología y servicios de la información, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Great tool for product analysis

5,0 hace 2 años

Comentarios: It was great experience so far

Puntos a favor:

Easy of use, always keep all historic data eventhough you are not using it and haven't defined the query. But it's there waiting!

Contras:

- sometimes I want to combine some metrics but its not possible - I can get user identity right away only in some reports

Khushbu
SEO Executive en India
Tecnología y servicios de la información, 201-500 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Great alternative to Google Analytics

4,0 el año pasado

Puntos a favor:

Heap is really powerful web analytics platform that creates custom dashboards for retrieving the data. The thing I love about this platform is its extensive visualization capabilities. It tracks the user behavior at each step of the journey and helps in CRO.

Contras:

The cost of the tool can be a lot higher for small businesses