Opiniones de Lead Gen & CRM (formerly SharpSpring)

De las mejores herramientas de Marketing automático para la venta B2B Industrial

Comentarios: Muy positiva, estamos muy contentos con la plataforma, es muy completa y está orientada a realizar actividades comerciales con los clientes, mezcla muy bien la actividad de marketing con ventas.

Puntos a favor:

Lead Scoring, Visitor ID, Automatizaciones, lo bien que están alineados la parte de ventas y marketing, el media center me encanta

Contras:

Deben mejorar los filtros de campos personalizados para oportunidades, es un poco molesto tener que exportar a una Excel para poder hacer filtros y tomar decisiones. El proceso de facturación de los clientes de la agencia, España es diferente a USA, no están acostumbrados a pagar con tarjeta de crédito este tipo de importe por separado, trabajan mejor con trasnferencia bancaria Los onboarding deben ser más profundos y ayudar a las agencias de marketing a saber usar mejor la herramienta, nosotros hemos dedicado muchas horas a aprender como usarla y cuánto mejor la usamos es más fácil venderla. El crecimiento de nuevos clientes que usan la plataforma depende de lo bien que le enseñemos a usarla y para ello, debemos convertir a mi equipo en expertos.

Constant Contact es muy util y simple de usar, el mejor CRM que he usado

Comentarios: Es una heramienta imprescindible para atraer prospectos y clientes. Es facil de usar.

Puntos a favor:

Su facilidad de uso y facilidad de implementar. Además los flujos automaticos son faciles de crear.

Contras:

Que su valor parte en los $350.- No es escalable.

ME PARECE UNA GRAN PLATAFORMA PARA GESTIONAR OPORTUNIDADES DE VENTAS Y HACER MICROMARKETING

Comentarios: Me encanta porque es una plataforma fácil de utilizar y que te genera grandes reportes para el momento de aplicar estrategias con mis oportunidades dentro del embudo. Así como también siempre hay un soporte técnico.

Puntos a favor:

La facilidad con la que puedo gestionar mis oportunidades de ventas, además de los recordatorios de tareas. Es una plataforma muy amigable

Contras:

Cuando hay fallas técnicas que me impiden avanzar con las actividades (esto ha sucedido en muy pocas oportunidades)

es una herramienta sencilla y rapida.

Puntos a favor:

es la posibilidad de llevar un seguimiento y organización eficiente de los clientes , lo cual facilita la labor de ventas y permite maximizar las oportunidades de negocio

Contras:

complicado de manejar y poco efectivo. es el trabajo repetitivo y tedioso que implica generar leads y mantener un CRM actualizado

The marketing automation choice when value-for-money matters

Comentarios: We moved from HubSpot to SharpSpring primarily because of the price: HubSpot can be very expensive, particularly if you need to use the CRM and marketing capabilities. HubSpot is the market leader in usability and reporting (in my opinion) so we did notice a difference when moving to SharpSpring, but for 95% of the activities we undertake SharpSpring is at least as good as HubSpot and often better. The grouping of landing pages into funnels is one example of some great SharpSpring functionality that helps make your campaigns more effective.

Puntos a favor:

SharpSpring does everything you would expect at a competitive price. The tool is a very capable marketing automation system, with good email and automation capabilities, as well as some great tracking and social media features.

Contras:

Reporting is good, but not as good as the best (which is HubSpot in my opinion). Although the capabilities don't hold us back, it would be nice to be able to have easy ways to measure the performance of landing pages/funnels.

SharpSpring is the Best of the Best

Comentarios: My overall experience with SharpSpring has been wonderful! While the platform still has kinks to work out (what platform doesn't?), their customer service is amazing and they move at a rate unseen by others to make the platform better every day. I highly recommend them not just for their platform, but their people are friendly as well.

Puntos a favor:

I really enjoy the various features that are available within the platform! It allows us to quickly and easily identify our prospects, capture their information on the website, and then market to them in a way that is meaningful and generates new business for us.

Contras:

In their mission to make their platform compete, they often focus on getting new features out quickly but then have to go back and update later. I've seen this happen for them with tools like Video Calling, which became quickly available due to COVID-19 but lacks the robustness of other dedicated video platforms that I would imagine most companies already use.

Not worth it

Comentarios: Not good. Lots of "oh yeah, sure, it does that." Only to find out that the software doesn't actually do what they just said it does or no one from sharpspring knows how to make it do that.

Puntos a favor:

Seemed like a great and more affordable option compared to HubSpot. Not much else to say here since we had a boat load of issues with it.

Contras:

Everything was cumbersome. From onboarding to implementation. Even getting someone on the phone from the right department to help us when we had issues with email was a problem. Overall, really clunky and outdated. We ended up going to Hubspot and it's SO much better and not even that much more expensive especially when we think of all of the time we all wasted trying to get sharpspring to work.

My Review

Comentarios: Overall SharpSpring is a helpful tool for my marketing needs. It offers features like email marketing, lead generation, social media management, and detailed analytics at a reasonable cost.

Puntos a favor:

SharpSpring is user-friendly, so I can easily use its features without needing a lot of technical knowledge. I can customize the platform to fit my specific marketing needs, making it easier to reach my goals. The analytics tools provide valuable data and insights into my marketing campaigns, helping me track performance and monitor leads.

Contras:

There are a limited number of email templates available, and they may not look as visually appealing. Apart from that, I don't have any other concerns or complaints about the platform.

SharpSpring a full marketing automation platform everyone

Comentarios: Our experience with Sharpspring has been very satisfactory, since it gives us control over each client from the moment they are born as a lead until they become a client. has given us to reduce response time to a client and have better control of all actions taken with them through Automation

Puntos a favor:

Powerful tools for lead generation to pretty good customer management, tons of options to personalize a lot of aspect of the company. very good tools for building email marketing and landing pages with out third parties

Contras:

I think one point where sharpspring lose flexibility is on landing page creations, how designer we need more tools for layout.

Sharp Spring - A great email marketing tool and more!

Comentarios: SharpSpring is a complete email marketing tool that we use to reach out to clients and market to new leads. We use the automation tools to create drip campaigns and re-marketing campaigns for potential leads. We also use the page builder to build simple landing pages and sales funnels. The contact manager has the ability to mange our list of 30,000+ without any extra costs. It used by both our sales teams and client care teams to help the business grow. As a marketer I use SharpSpring to create campaigns that convert to sales and retention.

Puntos a favor:

SharpSpring is a great tool for small to mid range companies looking to build email marketing campaigns. It has great templates which allow you to create emails that look great and are functional sales tools. There are also great automation tools for drip campaigns and re-targeting.

Contras:

The visual email builder can be finicky at times, resulting in editing directly in the code. If you are unfamiliar or uncomfortable formatting HTML code it can be overwhelming. Also, the social media tools are weak. It would be nice if I could schedule and post content directly from SharpSpring.

Full-featured marketing automation on a budget

Comentarios: Prioritizing leads for Salesforce, collecting customer feedback, and better tracking the effectiveness of marketing efforts are the key things we get out of SharpSpring. We are able to collect leads using SharpSpring forms and then deliver them to the right salesperson using their visual workflow tools. We can make lists and campaigns based on ANY criteria in the system, which is super impressive. The Life of the Lead is a revelation: Being able to see all digital interactions of our customers is a complete game-changer for Sales. With Life of the Lead, Sales is more informed and can take on calls armed with the right information to best serve the customer.

Puntos a favor:

The support is top-notch. They go above and beyond to ensure all questions are answered. If there is a key feature needed in the software, they'll work to make sure that you get that feature or have a workaround. They respond quickly, and they are incredibly knowledgeable. It's hard to list just one thing I like best! It's the most competitively-priced tool on the market... and it's a fraction of the cost of nearly any other marketing automation tool on the market.

Contras:

With their constant upgrades, SharpSpring occasionally can be a bit buggy while features get ironed out. Nearly all issues have easy workarounds, and the fixes come fast. It's a minor quibble for a service that is basically as good as it gets.

SharpSpring user for 4+ years

Comentarios: We really are able to do so much more with our marketing. We can see the interaction of clients with our marketing as a whole, not just off of one campaign. We can trigger emails and actions based on their behaviors which is very beneficial.

Puntos a favor:

Being a Partner for 4+ years has allowed us to grow with them. When they were a startup, we were able to really see the changes the partners were requesting and the software has come a long way. They really value their Partners (agencies).

Contras:

Sometimes SharpSpring likes to release new features, while they need to also work on continually improving their existing features.

SharpSpring Great Platform With Amazing Support

Comentarios: Overall the platform is powerful at a great price, and the team at SharpSpring wants you to succeed, and that shows in their support, courses, documentation, and forums. Not only does SharpSpring benefit Right to Evolve internally, but our clients and the work we do see the benefits as well.

Puntos a favor:

SharpSpring has features to create marketing operations and track those campaigns either manually or automatically. Considering I can tie all the potential avenues of a campaign into one spot and see how users interact with is a great win. At a glance, it is essential to read the data and make the right decisions; SharpSpring brings all the data to one platform. It makes work more enjoyable that we can create a single campaign with a list of contacts, email templates, unique forms, dynamic pages, trackable media, automation, and analytics in one spot. Not to mention, once we create this base campaign and all its numerous pieces, I can then quickly use all the parts as a template to do another or a third, and so on. Making it very efficient over time. SharpSpring has a lot of features, but I am thrilled with our CRM, email marketing, ads, funnels, all in one location. All this and the support team have been top-notch every step of the way. I also like to learn myself, which they provide via courses, updated videos, and documents that my team and I can reference.

Contras:

Interface and design consistency are my two significant cons for this platform. Like most, once you know the platform and its interface, you can be very successful. No difference here except that the design process between creating emails, pages, and forms all have their unique process. I believe it would improve user efficiency if the page and email creator, for instance, had a standard procedure and the same layout of tools. The platform has a lot of features with more coming, so you have to know where all the pieces are between the settings, marketing, and sales menu layout.

Marketing Automation - at a fraction of the cost of Hubspot

Comentarios: I'm enjoying using it as being able to do everything in one platform makes life much easier and it's much more affordable than Hubspot. There are enough tools to keep the most experienced marketer busy to help attract leads through chat, emails, forms, landing pages etc...

Puntos a favor:

The ability to create a clear sales funnel and track your client through the sales process is really easy and highlights areas where more work and focus might be needed in your sales process. There is a ton of features to engage users and build your audience, you just need to spend time and be open to exploring ideas. Implementing dynamic content which changes depending on the customer persona is cool. The support team always reply same day, there is online chat (US times) too.

Contras:

There are some definite bugs such as data fields 'locking' when creating a landing page and the later it becomes editable again. Strangely the design side of emails and landing pages is not cohesive. So you have a limited range of fonts in forms but lots of customisation for colours for headings, then the reverse for landing pages. Thinks like buttons for GDPR can't currently be customised which looks odd. Also, the onboarding process for Squarespace websites is different and this is not mentioned anywhere. Just needs to have someone invest some time to deal with all these issues and implement a decent upgrade. Generally, all very minor things but stacked up can provide a bit more challenging onboarding process than what it needs to be.

Impressive product, exceptional value

Comentarios: I'm not spending as much time connecting tools and I'm spending way more time defining and executing strategies. I'm creating a robust customer engagement strategy that is inclusive of sales and marketing. I'm solving the problem of identifying content that the consumer truly wants and needs to convert.

Puntos a favor:

First, fantastic price. Personalization can drive amazing results. SharpSpring gives you a solid set of tools that all communicate with each other flawlessly and for an exceptional value. It's a sophisticated tool with a lot of depth, but the certifications, demos, videos, tools, customer service all make it very easy to use. Just when I think I've figured out the edge of the depth on the tool, I realize there's another level. The automation is top notch. The ability to track so many actions, behaviors and then to take action to help the customer go further along the funnel. It fulfills the needs of so many other tools - HootSuite, Sprout, Calendly, Mailchimp, CRM, Sales CRM, TypeForm, and WhoIsVisiting (to name a few).

Contras:

Not a lot so far. I'll always take more templates, pre-made content. Don't get me wrong, it has content, but the more the merrier.Billing can be a little confusing, but I know they have an update coming very soon. In fact, I just received an update email about it. I'd love to see more progress on the SharpSpring iOS app.

SharpSpring as our CRM

Comentarios: SharpSpring listens to its clients and provides an easy to use CRM. When I have a question, they have the answer! I enjoy my CRM experience with SharpSpring.

Puntos a favor:

SharpSpring is extremely user friendly. It allows for automation through the entire sales funnel. From its Social Media capabilities to its impactful email marketing feature, SharpSpring improves our productivity from management to rep usage!

Contras:

In doing research, there was supposed to be an automatic integration with Qwilr. We have found that is not the case.

A great software alternative to Marketo or Pardot

Comentarios: It's a great platform overall. Expect great customer support, but also plan for a lot of time setting up automation workflows and action groups. But the tool will do what you need it to do, and then some.

Puntos a favor:

The biggest plus is its affordability - all the features you need at a price that is accessible. It has all the core functions one needs in a marketing automation platform, with a powerful sales pipeline and lead management component that provides an exceptional, integrated experience. Added bonuses are chatbox and book-time features included in the price, and the ability to sync Outlook emails to a contact's record. Lead scoring

Contras:

The email editor can be a bit clunky and formatting copy and layouts can be finicky. The email previewer can be cumbersome. Visual workflows can be arduous to make

Sophisticated yet easy-to-use platform

Comentarios: I am using SharpSpring across my entire client bases to generate and nurture leads, manage website inquiries and analytics and monitor and post across social media channels.

Puntos a favor:

While the functionality is extremely powerful, SharpSpring itself is easy-to-use. Like any software, there is an initial training period where you have to get comfortable with the platform, but I found it pretty intuitive, especially after participating in the on-boarding training classes. The best thing about the software is the results it's generating for my clients. Our email marketing campaigns have been extraordinarily successful and the reporting functionality makes it easy to demonstrate these results to our clients.

Contras:

I've been very satisfied with the software and don't have any complaints. One wish-list item would be for SharpSpring to integrate with survey tools so I could seamlessly administer campaigns requesting customer feedback.

Comprehensive Marketing Automation Software

Comentarios: SharpSPring has been a massive help to our business. We are agency partners and we have grown our business by using the software and demonstrating the power of the software to others. SharpSpring themselves are always looking to improve the software and often realse new features or updates which improve the overall experience. They are constantly evolving and I like that. It's what is needed to keep at the forefront of today's marketing.

Puntos a favor:

SharpSpring has a comprehensive range of tools to help you get the most from Marketing Automation. It integrates with your website easily and can track visitors to your site from all your differing campaigns. The tools are easy to use, once you have been through the training and can be manipulated to work together to suit your business. Delivering insights and analytics to help you tweak your marketing and increase your ROI.

Contras:

The software is comprehensive, so there is a learning curve. You can get started easily with it, but you have to continue to learn to get the real powerful insights from it. Setting up takes quite a lot of tweaking to get the results you need, but it is simple and powerful to use and delivers results right from the get go.

A Functional and Affordable Platform for My Small Agency!

Comentarios: Sharpspring has been incredibly helpful in allowing our small team to connect with leads, follow up on project prospects, organize our communications, and so much more. It allows us to accomplish a lot more for our clients, and to land more profitable projects, because we are able to take the day-to-day of marketing communication off the table, and let SharpSpring handle it! It's also been a game-changer for our B2C clients, who are able to personalize and segment their marketing efforts to specific customers, and have seen great growth in engagement and revenue!

Puntos a favor:

When choosing a marketing automation platform for my agency, I knew I wanted something robust and customizable. I'm very hands on, and I don't like being constrained by the limitations of drag-and-drop editors or controlled interfaces. I want to be able to tailor my tools exactly to each client I work with, without compromising on functionality or efficiency. That's why SharpSpring has been a perfect fit for me! Not only is it affordable for a small agency like mine, who works with small businesses, but it's extremely powerful, and capable of executing any strategy my team or my clients require. The most complete and functional marketing automation platform out there!

Contras:

Because of the large range of features, it can be a little intimidating to learn for some. But the onboarding team does a great job of walking you through implementation and getting you set up for success! Our agency focuses a lot on providing social media and content marketing services to our clients, and the SharpSpring content calendar is definitely not as robust or streamlined as some other platforms I've used. However, it's definitely not the focus of the platform, and there are workarounds for most of the issues I've run into with it. The SharpSpring team is also super responsive to feedback, and are constantly improving their product. I've already seen some great changes in the time I've been using the platform, and I'm confident the content calendar and scheduling tools will only continue to improve!

Great Marketing Automation Software Alternative for Agencies

Comentarios: The onboarding experience was easy and helpful. They helped convert our old database into ready to import SharpSpring csv. Once we were onboarded the team helped us implement other features. As previously stated, their live chat and support is so far unmatched by any other CRM tool i've used.

Puntos a favor:

The software is easy to use and is constantly being updated with new features. Within our first year of using the tool, at least 4 new features were rolled out, all of which were useful. Their live support is great. They are thorough and they followup. There have been several instances where the team has followed up after the fact to check in and see if additional support was needed

Contras:

I would love more training. The videos are good and useful, but would love more virtual webinars or if being a partner allowed for more 1-on-1 type training. I also wish some of the CRM fields had more customization instead of being default/standard.

Integrated Marketing and Sales with no hassle

Comentarios: For the B2B tech startups I serve, who are just getting started with their sales and marketing efforts, SharpSpring is the ideal platform. They change quickly, and it's easy to quickly change the platform to adapt to those pivots and support developing processes.

Puntos a favor:

1. Customer service is highly responsive. 2. Templates for emails and landing pages are easy to use without design or development expertise. 3. Incredibly easy to customize: add fields, pipelines, dashboards, automations particular to your processes without coding or other specialized knowledge.

Contras:

1. Landing page builder is kind of basic. However, new releases come regularly and is probably not a big deal if you have an html developer handy. 2. Integrated social scheduler functionality is a bit basic. 3. If you have significant custom complex report needs, this is not the platform for you. They have great canned reports that any layman can find value in, you can download csv files of many things, and you can customize a dashboard with report "widgets." But not a lot of ability to dig into raw data.

Used as point solution with all the potential of an enterprise platform

Comentarios: The interaction with customers has improved a lot since we started using SharpSpring's marketing automation, we have a better vision of the various client profiles that we've interaction with, and we've been able to focus on every single one of them with a more mindful approach. The chatbot helped to get more leads because we discovered that visitors feel more open to sharing their lead information with a more dynamic tool than a form per example.

Puntos a favor:

It has a lot of features and they keep adding new ones. From only one platform I'm able to keep track of my client's websites, create the forms, and manage the submissions, leads can schedule meetings with specialists without having to wait (or to interact with another human being) and I can keep track of everything with the help of the Life of the Lead. The automations available are a big deal as well, everybody in the team is aware of their responsibilities and the platform helps them never forget to follow-up.

Contras:

The email builder could use some improvements, maybe something more intuitive, more templates, more flexibility while making changes. Also, de contact manager is still kinda coarse, should work more like a database and not only as a display, it could be more flexible. And allow to bulk-import contacts with no emails could be huge.

I love this CRM

Comentarios: I love that fact of being able to add buyer personas to the contact info and I love the personalization that is used on the Software. Oh and the templates that they provide are great and easy to use.

Puntos a favor:

I like that I can do everything in one location. Also, I love the fact that Sharpspring is always adjusting with new things adding the system. If the software does not do something that you want to do. They put in to start working on that method or idea.

Contras:

If you get a hard bounce you can not update that contact with the new info on your own - you have to deal with support and send them the list of changes to be done.

An Invaluable Tool, Though Not Perfect

Comentarios: We've been using SharpSpring for nearly a year at our agency, and have used almost every feature of it (SalesForce integration, automated workflows, API for custom reporting, full-on CRM, etc.). We love SharpSpring. In fact, in the past few months, SharpSpring has been responsible for helping us close nearly one million dollars in new business. As a B2B tool, the fact that we can see what businesses are browsing our site and reach out to them even if they don't submit a form is invaluable, and worth 10x cost. Every client we bring in gets put on the platform, and it's an indispensible part to growing their business. We are able to verify leads which instills confidence in our reporting, but also helps us evaluate the quality of leads and ROI through lead scoring and campaign assignments. We've used SharpSpring as white-labeled companion and even migrated some clients over to use it as their CRM. It's extremely versatile. SharpSpring's breadth of tools means you could be using it for a year and still not have used some of its features to the fullest of their ability (Dynamic Emails, Dynamic Web Content), and that's great... but it is also the cause of some frustration, as they sometimes rush out products to tout they have a new product, but that product will still feel very "beta" in nature. When dynamic landing pages were introduced we tried to use it for two weeks, and there was a bug that would wipe out whatever changes you made. We eventually abandoned using that tool, but came back several months later and it worked as it should have. The flip side of this is that SharpSpring is constantly working to improve. It is not a platform that rests on its laurels. You can also submit a feature or improvement to their team directly. Anytime we have had an issue, Customer Support has been great. Their agents have resolved our numerous issues quickly, whether its answering a quick implementation question or testing bugs for a larger issue. Overall, SharpSpring has been an integral tool to both our agency's growth but our clients' growth. And, though new tools sometimes feel buggy, we can easily overlook it due to the value it provides us.

Puntos a favor:

Being able to leverage anonymous web user data to create actionable insights way before they fill a form out is invaluable. For an agency/B2B company, it is the most reliable new lead generator of any tool out there.

Contras:

New features roll out and feel like they should still be in beta. It has a few quirks like a lack of global date range filter that don't necessarily hinder reporting/analysis but are a slight inconvenience.