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Sobre Insightly

La solución CRM para empresas en crecimiento para capturar nuevos negocios, rastrear la interacción postventa con el cliente y la entrega de proyectos.

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Puntos a favor:

Insightly is very user-friendly. With perfect minimalistic design, it still has everything you probably need for contact management.

Contras:

Hard to think of many drawbacks with this CRM.

Valoraciones de Insightly

Evaluación media

Facilidad de uso
4,0
Atención al cliente
3,8
Funcionalidades
3,9
Relación calidad-precio
4,0

Probabilidad de recomendación

7,5/10

Insightly tiene una valoración global de 4,0 estrellas sobre 5 según las 657 opiniones de usuarios de Capterra.

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Filtrar opiniones (657)

Mónica
Mónica
CEO en España
Usuario de Linkedin verificado
Marketing y publicidad, Trabajador autónomo
Ha utilizado el software durante: 1-5 meses
Fuente de la reseña

Alternativas consideradas:

Herramienta completa para gestión de ventas

5,0 el año pasado

Puntos a favor:

Lo puedes integrar con apps de uso diario como Gmail, mailchimp y outlook. Ofrece una variedad de herramientas para la gestión de proyectos, desde la creación de tareas y seguimiento de tiempo, hasta el establecimiento de objetivos y fechas límite. En este sentido es bastante completa. También automatiza procesos

Contras:

Me ha resultado difícil de aprender y un poco complicada. Te da muchos usos para personalizar y a veces es mejor que cuanto más simple sea, más efectiva para el uso diario.

Jenniffer
Emprendimiento en Ecuador
Ropa y moda, Trabajador autónomo
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

La mejor aplicación Insightly

5,0 hace 2 años

Comentarios: La aplicación hasta ahora no tiene ninguna queja al contrario funciona de maravilla

Puntos a favor:

Que tiene funciones impactantes a más de eso es muy sencilla de utilizar

Contras:

No tengo quejas al respecto esta aplicación es una maravilla

Jennifer
Jennifer
Vice President business development en EE. UU.
Usuario de Linkedin verificado
Seguros, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Alternativas consideradas:

Affordable CRM with the features you need

5,0 hace 11 meses

Comentarios: Has all the features a business needs like ease of use, robust reporting & customizations without the high cost that comes other well known CRMs

Puntos a favor:

The ease of onboarding & use. Ability to customize without having to use a developer

Contras:

Nothing. All the features we needed, Insightly has.

David
David
CEO en Tailandia
Usuario de Linkedin verificado
Software informático, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Insightly is a reasonable CRM with decent functions

4,0 hace 9 meses

Comentarios: I selected this as our CRM. We switched over from Zoho which was universally hated by our sales guys.

Puntos a favor:

Insightly does a pretty reasonable job as a CRM. It's quite easy to use and pretty. It has some integrations out of the box and is easy to customize.

Contras:

No significant draw backs to it. I would say it's a middle of the road CRM system that is neither great nor terrible.

Jim
VP Sales and Marketing en EE. UU.
Construcción, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

12 good years of using Insightly CRM

5,0 el mes pasado Nuevo

Comentarios: I love it. If not for Insightly I'd be using spreadsheets and going crazy trying to track my long list of clients that includes boiler system bids, direct commercial and industrial system sales, building and maintaining relationships with mechanical engineers and architects, and a good number of residential boiler prospects.

Puntos a favor:

Insightly's design is intuitive and easy to understand how to set up. I recall starting to use it on the first day, right after an initial walkthrough. We did not hire anyone to assist. Then I evolved the setup as time went by. Opportunities & Projects are key to us and with good naming practices they are easy to refer to as needed in the future after completion: such as "2023..Smith Company-New boiler project". And all parties connected to a Project can be linked so easily. Attach price quotes to it: ours to the client and supplier to us. Automatic tasks when you change from Opportunity to Project can alert others to place orders, put into our financial software, etc...

Contras:

They like to push their AppConnect but we really don't need that level of complexity AND they have lots of built-in interfaces into other apps like Quickbooks (which is limited but great for small business situations where elegant interfaces are not needed. Also, we tried their Service apps and found them lacking for the kind of Service that my company does: We install boiler systems and provide ongoing services for them--not free or by annual contract. So we needed a way to easily send invoices and collect $ for work done. Insightly seemed to be oriented to Software service contract situations where annual contracts are the norm and all interactions are free and nobody leaves the office. I suppose it is good for that but not so much where you have trucks driving 100 miles to do a repair.

Pier Ludovico
Pier Ludovico
CEO en Italia
Usuario de Linkedin verificado
Consultoría de gestión, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

DON’T REGISTER! Once you are in they lock you in a cage and throw away the key

1,0 hace 4 semanas Nuevo

Puntos a favor:

It was extremely easy to install, even though I wanted to clarify some features and it was impossible.

Contras:

I registered, I used it for a while for CRM purposes and then I wanted to close my account. IMPOSSIBLE! Insightly is spamming every day and there’s no way to go out of this day & nightmare

Respuesta de Insightly

hace 2 semanas

Hello Pier, I hope all is well. It looks like your free Insightly account was still subscribed to one of our email lists. I removed you from that list to prevent further messaging. I'm sorry for the inconvenience. If there is another account I'm not aware of, please let me know.

Jamie
Head of Growth en RU
Software informático, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Decent CRM but requires discipline

4,0 hace 3 meses

Comentarios: Insightly was being used for various marketing and sales data processing and activation tasks when I joined, and the account was a real mess because there was little control over who could edit which fields. As a result, no-one was following a consistent lead and opportunity management process, things like date fields became a nightmare because when exporting leads, some appeared to be using US date format and some using UK format, so identifying recent leads & opps was tricky.

Puntos a favor:

The sales pipeline views were good because you could have lots of different pipeline views with filters and segmentation options applied without having to add them every time. It was easy to see pipeline value, create new fields and to move opps from one stage to another. Equally it was great for setting up automated email follow ups from demos and integrate with lots of other tools.

Contras:

The lack of user management and access customisation means it is too easy to let poor spiral out of control and ruin your data. Equally the dashboards/Reports section really needs work as it’s unnecessarily difficult to create reports and dashboards for very simple metrics.

Respuesta de Insightly

hace 2 meses

Hey Jamie! Thanks for your review. Glad to know you see the significant power of Insightly, when configured correctly, to support your team. We would love to learn more about your concerns regarding user management and customization as several options are available based on your plan level. Please reach out to me or [email protected] with discuss.

Taylor
Director of Design and Engineering en EE. UU.
Construcción, 201-500 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Insightly is good, but there are better CRMs out there

4,0 hace 2 meses Nuevo

Comentarios: Insightly is great a simple every day tasks, but does not handle complexity very well.

Puntos a favor:

I like the collaboration capabilities with API via Appconnect, AutoCAD, BricsCAD, Loveland Innovations IMGING, etc

Contras:

The cap of fields in a custom object, the automations not triggering correctly -> you have to delay triggers so that automations do not overlap and contradict each other. Sometimes automations to not trigger at all. There are a lot of holes and catch reports that need to be created.

Megan
Case Manager en EE. UU.
Gestión de organizaciones sin ánimo de lucro, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

App Connect

5,0 hace 2 meses Nuevo

Comentarios: Overall we are very pleased with Insightly and App Connect

Puntos a favor:

App Connect is amazing. It really does help with efficiencies and workflow. It does so much more than we initially thought! We especially love how it automatically calculates our numbers.

Contras:

It is not as user friendly as it is made out to seem. We really do need the App Connect specialist's support. App Connect is very expensive. We are going through our 10 free hours quickly and we have a lot more project we need help with.

Amanda
Director of Customer Service en EE. UU.
Alimentación y bebidas, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Solid & Easy to Use CRM

4,0 el mes pasado Nuevo

Puntos a favor:

Very user friendly, custom views for all users is great, reporting is excellent. Custom modules have their limitations but have worked very well for our business so far.

Contras:

There needs to be a better way to link related requests to opportunities.

Elizabeth
Senior Customer Care Specialist en EE. UU.
Ingeniería civil, 11-50 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Good for a small company

4,0 hace 2 meses Nuevo

Puntos a favor:

I like the project management, pipelines, and the ability and ease of adding tasks and comments to various objects.

Contras:

There are so many objects and fields, it takes new users a while to get accustomed to the interface. It also does not have intuitive searching and looks for verbatim entries

Parker
Digital Marketing Manager en EE. UU.
Producción de alimentos, 51-200 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Insightly Review

4,0 hace 2 meses Nuevo

Puntos a favor:

I really like how easy Insightly is to use. It is pretty streamlined.

Contras:

Since Insightly is so streamlined, it is hard to make in-depth automations, especially when it comes to actions between different objects

KELSEY
Business Development en EE. UU.
Servicios financieros, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Insightly CRM Review

5,0 hace 5 años

Comentarios: Overall, Insightly solved my simple problems and provided a solution to our financial services firm so we could track our leads/projects until completion.

Puntos a favor:

I previously used a version of Salesforce for small companies called Salesforce IQ. It didn't link contacts to leads, projects and companies well. It synced too much information from email and most of it wasn't relevant. Insightly solved all of these problems and made it easy to connect the dots between a person, lead, project, etc.

Contras:

The software graphics were somewhat childish initially, but they have updated the graphics over time. It would be great if the software provided analysis / charts on some of the data that is stored there without forcing the user to do it themselves manually in excel.

Respuesta de Insightly

hace 5 años

Thanks so much for your kind note, Kelsey. At Insightly we work hard to make sure our customers have a great experience with our platform and are able to build lasting relationships with their own customers. Your feedback means a world to us and inspires us to keep up the good work. Cheers, the Insightly team

Jaysen
Senior IT Manager en EE. UU.
Educación superior, 501-1.000 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Great easy to use CRM

5,0 hace 2 años

Comentarios: Overall the company is very responsive to suggestions and fast with technical support. The price is better than some other larger CRM platforms out there. For a small to medium sized organization this enables you to focus on your business and not on tons of technical resources to support.

Puntos a favor:

Unlike some CRM platforms that require robust training or certifications to customize to meet your business needs, Insightly is very easy to use platform. Implementation is a breeze with customer success managers who dive in to help understand your business and how the platform can be leveraged.

Contras:

They are a great company to work with for your CRM and business needs.

Rosalina
Executive Assistant/ Freelancer en Filipinas
Seguros, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña

Insightly Review: A Comprehensive CRM Solution for Your Business.

5,0 el año pasado

Comentarios: Generally, Insightly is a very much respected CRM programming that can be an important resource for organizations hoping to really deal with their associations with clients more. While there are a few possible disadvantages, for example, restricted revealing capacities and the expense of the product, numerous clients track down that Insightly's scope of elements, customization choices, and convenience make it a significant expansion to their tool compartment. Assuming that you are searching for a CRM programming that can assist you with smoothing out your business connections, Insightly is certainly worth considering.

Puntos a favor:

Simple to utilize: Insightly has an instinctive point of interaction and is not difficult to learn and utilize, in any event, for colleagues with almost no involvement in CRM programming.Hearty highlights: Insightly offers a scope of elements that empower organizations to deal with their associations with clients, including contact the board, project the executives, and deals mechanization.Customization choices: Insightly offers a serious level of customization, permitting organizations to fit the product to meet their particular requirements.Mix: Insightly incorporates with an extensive variety of other business devices, including email, showcasing computerization, and venture the board programming.

Contras:

Restricted detailing capacities: While Insightly gives some fundamental announcing and examination highlights, it may not be pretty much as vigorous as some other CRM programming choices.Cost: Insightly can be costly, especially for organizations that require progressed includes or have bigger groups.Expectation to learn and adapt: Similarly as with any CRM programming, there might be an expectation to learn and adapt for colleagues who are curious about the product or CRM best practices.Client care: A few clients generally disapprove of client care, especially around reaction times and the nature of help gave.

Melissa
CEO en EE. UU.
Consultoría de gestión
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña
Fuente: SoftwareAdvice

Insightly: The Sports Car of CRM's

4,5 hace 9 años

Puntos a favor:

Having worked with clients using a variety of CRM’s we’ve seen the good, the bad, and the ugly. I often times refer to insightly as the sports car of CRM’s because it allows companies to manage sales, contacts, projects, opportunities and client fulfillment in a very clean, efficient and user-friendly way. Some of the features I love best are their pipelines and activity sets. For companies that are managing lots of clients at different stages of fulfillment, Insightly’s pipeline feature helps all the players involved know exactly what they need to do and when. The client profile makes it easy for me to link contacts to organizations or note other important relationships. The ability to save my email communication and related tasks to a contact has become an essential part of how we use Insightly and it’s intuitive ability to save any attached files I send is another feature I love. Other favorite features are their mass emailing tool within the CRM. I can send a personalized email to a group of clients without having to write individual emails. A task management feature that allows me to see on one screen what I’m working on for each of my clients and in all areas of my business. With one click I can see what each of my employees is working on, what’s been done. You can create custom tagging systems to easily sort and find clients in your database. In one place see all of the projects you’re currently working on and where they are in the process of completion. Insightly’s Gmail gadget makes it easy to assign tasks, create projects, save emails, add or update contact email easily from within your email. No more switching back and forth from program to program. Insightly University provides a good training source for new users in addition to their highly responsive customer service team. I also have to mention all the strategic partnerships that makes using Insightly with other programs really seamless. For example, Mailchimp, evernote, DropBox and Google Apps for Business to name a few. Sure, there are lots bigger more robust CRM’s out there, but I don’t want to drive a Mack truck every day. I like my sports car. :)

Contras:

Insightly's calendar doesn't work for me, but I use google calendar and haven't missed it. I wish you could customize what you want to see on the home page. Right now it's just a running list of the activity on your accounts, but not super helpful in my opinion. Right now you have to manually advance pipelines. It would be nice to set them to advance to the next stage once all the activity sets are complete.

Aaron
Owner en EE. UU.
Construcción, Trabajador autónomo
Ha utilizado el software durante: Más de dos años
Fuente de la reseña
Fuente: SoftwareAdvice

OMG!!!

5,0 hace 5 años

Comentarios: My business wouldn't run without it. I have too much to keep track of and it now stays all in one place.

Puntos a favor:

Everything! There is so much here that makes things so much more organized! I have a virtual assistant that keeps it updated and I just roll through every day and continue with the projects. I'm in the field and upload pictures in real time that tie together. Projects run smoothly with all of the contact info for all of my subcontractors is right there in the project. My favorite feature is that insightly creates a unique email for every entry and I can CC: that email address whenever I email a client or subcontractor and it automatically stores under that entry. I can link projects to contacts and files and notes, and organizations. I can't say enough about this software! Oh yeah, automations and auto creation of tasks based on stages in the project. I create activity sets that automatically create and assign tasks with start dates and due dates with the click of a button. SUCH A TIME SAVER! Integration with my Google Drive, integration with my calendar, integration with my Quickbooks, integration with...... ..... ......

Contras:

It has so much to offer that it can be a bit overwhelming to set up, but they offer a setup service. It works just great.

Elysha
Admissions Manager
Educación primaria/secundaria, 11-50 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña
Fuente: SoftwareAdvice

Nothing but trouble since March revisions

1,0 hace 7 años

Puntos a favor:

Easy to find videos on how to update/organize general sections. Everything is pretty self-explanatory so heavy training was not needed when I first joined the company using this CRM.

Contras:

Slow and very unhelpful customer service. Extremely poor functionality, navigation, and organization. Many bugs.... Then a severe lack of help in fixing said bugs. There is no number to call, and if you need help you can only speak with a general customer support member by scheduling a call, and only after expressing dissatisfaction, you are never put in touch with the technical team. I don't have the time nor willingness to become Insightly's tester by constantly reporting new issues, which then are either slowly to never resolved. There have been so many issues since the March updates, our website and other tools don't function properly because fields were renamed. Renaming and deleting tags rarely works, or you have to do so a few times in order for it to stick. Writing notes or emails - you can't bold, italic, or cross out text nor backspace/delete normal (screenshots already provided). My manual labor has increased ridiculously, and frustrations rise every time a new bug is found since the old ones are still an issue. It's hard to create proper reports since contacts/opportunities are separate items. There is no one to call to walk you through something if needed. I understand the price is lower, but I don't feel my company gets what it pays for anymore thanks to all these issues. I'm an extremely frustrated user... who is losing customers and gaining a lot of work and headaches thanks to this CRM.

Usuario verificado
Usuario de Linkedin verificado
Medios de difusión
Ha utilizado el software durante: No especificado
Fuente de la reseña
Fuente: GetApp

Great program that can sometimes be "An un-tappable resourse!

3,0 hace 10 años

Comentarios: We are a small start-up company and have been using Insightly for about 5 months. I have used several more complex CRM's in the past. While I "Get" CRM and I like the program, there are enough questions to drive a user crazy! To wit:
When entering a phone number you have to insert the dashes. A minor point that gets frustrating very quickly!
One should be able to set a "Default Country." Entering United States every time gets tedious!
On other CRM programs, I can enter a contact once and, if there is another person from that same company, I can choose to retain the information and simply change the name and e-mail address. Not so with Insightly! You have to re-enter ALL of the info for each contact!
Upon entering the program, Insightly proudly announces that they have teamed-up with "Microsoft One drive" and Google "Whatever." I'm older but not that far gone, yet I haven't a CLUE as to what these programs are and how to use them!
Finally, the big frustration:
How does a task differ from an event differ from a meeting differ from notes?
Now, don't get me wrong, the Insightly team always returns my e-mail questions promptly but, how many times can I do that in one day? There really needs to be a manual (not videos!) for this stuff!
I looked for an "Insightly For Dummies" book on Amazon but there isn't one.
This CRM is obviously geared towards twenty-something's and not us older folks.. And yet, we outnumber them and in many cases make more $$$ than them! Are you listening Insightly?

Puntos a favor:

Inexpensive with basic functions that are easy to use

Contras:

No easy way to get answers to questions

Respuesta de Insightly

hace 10 años

We'll pass the feedback on entering data on to our product group. With regards to tutorial information to help you get started we have a number of resources for first time Insightly users -- many of them are on our resources page on our website (www.insightly.com/resources). Our Getting Started Guide is a ebook on the resources page. Our our online knowledgebase has great FAQs (i.e. what are tasks and how do I use them?) and short 3-4 min tutorial videos (Insightly University). You can access our online knowledgebase at help.insightly.com (and there is also a link to our knowledgebase from our resources page). Also if you are a paid customer we offer phone based '1 on 1 Help to Get You Started' (www.insightly.com/pricing). On a positive note, I'm glad that you are pleased with the response from our support team. With regards to age, the bulk of our users are in the 35-50 range so we welcome users of all ages :>) Hope this helps.

Jason
Account Executive en EE. UU.
Empaquetado/entrega de mercancía, 51-200 empleados
Ha utilizado el software durante: 6-12 meses
Fuente de la reseña

Best CRM

5,0 el año pasado

Puntos a favor:

Very customizable and able to tailor the platform to fit the needs of sales. Straightforward pipelines. Lead/contact management is crucial to our business, and this platform helps store them in one spot which can easily be looked up. Email leads/contacts straight from the platform with pre-written messages.

Contras:

The email notification about tasks being updated or changed could be cleaned up. 3 seperate emails for someone updating a task, the pipeline moving to a different stage, and a new task for me. Would like this to be more simplified, especially if someone uploads a file into my opportunities - too many email notifications to sort through.

Krystal
Editor en EE. UU.
Producción audiovisual, 2-10 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Insightly is a CRM with a very clean interface that is easy to navigate

4,0 hace 4 años

Comentarios: Insightly is my favorite CRM. I love the app version, and I am able to connect Insightly with other apps. It offers great value for the product, and customer support is good, and responsive.

Puntos a favor:

I love Insightly because it has a clean look that is easy on the eyes, and it is a very intuitive CRM, unlike many others that can overwhelm or be confusing.

Contras:

Hard to think of many drawbacks with this CRM. Sometimes I wish the community pages and discussion boards were more lively.

Erica
Customer Happiness Manager en EE. UU.
Administración educativa, 11-50 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Alternativas consideradas:

Great for Small Companies

5,0 el año pasado

Puntos a favor:

The Insightly platform is user friendly and easy to access at an affordable price. It is a great tool for sales forecasting, sales management, and as a CRM. I would recommend it to anyone looking for a useful, customizable tool that is good to manage a small company.

Contras:

I can't say anything bad about insightly. It does exactly what we need it to.

Lynda
Office Manager en EE. UU.
Software informático, 2-10 empleados
Ha utilizado el software durante: Más de un año
Fuente de la reseña
Fuente: SoftwareAdvice

Move along, nothing to see here

1,0 hace 7 años

Comentarios: I wish we had tested Insightly much more strenuously before proceeding with purchase of this software. I guess we just didn't know what we didn't know, and so when the linking issue (or non-linking issue) because glaringly apparent, we had already finished the trial period. We just (wrongly) assumed that a feature so integral to an effective customer relationship package would work!

Puntos a favor:

It has been convenient for our company's internal tracking of sales rep opportunity closes/losses. Also the reports are nicely customizable, so calculating commissions due is simplified for our small business.

Contras:

The complete absence of functional linking between emails, organizations, and individuals renders this "Contact Relationship" software a total bust. Technical support has know about the issue for well over a year, but it's not really a "priority" to them. They make lots of ineffectual suggestions, tossing the issue back in the lap of the end-user, but none of the "fixes" actually work. You must link all emails, manually, to each contact, organization, and opportunity, if you want to be assured of a linking relationship.

Usuario verificado
Usuario de Linkedin verificado
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Great Software, Easy Too Use, Needs more Features

5,0 hace 7 años

Comentarios: We were disorganized across a few methods of tracking individuals who engaged with our work. This helped us to centralize the information, and to function better as a staff. We did not need to re-invent the wheel with each new contact or program.

Puntos a favor:

The ease of use means a short learning curve when introducing it to new staff members. I specifically like the integration with Gmail to be able to add relevant connections from email with one click. Projects are a great way to track contacts and add comments and attachments to have all the relevant history of a specific project in one place.

Contras:

It is very sales driven, and works for that capacity. I was using it as a non-profit, tracking volunteers and donors, and so I needed to "back door" some of the features to work for my uses. I wish the tagging features had sub-tags to help sort a bit better without having so many top level groups of tags.

Respuesta de Insightly

hace 7 años

Thank you for the great review! We appreciate your feedback on your use case as a non-profit. Our Customer Success team put together this great webinar to learn more about how to manage your non-profit's activities with Insightly should you need more ideas: https://support.insight.ly/hc/en-us/articles/220630127-Recorded-Webinar-Do-More-Good-Spend-More-Time-Growing-your-Non-Profit. Thank you! The Insightly Team

Usuario verificado
Usuario de Linkedin verificado
Propiedad inmobiliaria comercial, 51-200 empleados
Ha utilizado el software durante: Más de dos años
Fuente de la reseña

Wasn't right for our org, could be right for you.

3,0 hace 4 años

Comentarios: Overall, the system is good for a smaller organization that is not putting large stresses on their CRM. We ultimately outgrew Insightly in many ways, and often overwhelmed the system with our integrations. Developing tools and processes internally to accommodate for this was less desirable than just moving to a new product.
Definitely worth considering for a smaller organization or one that fits neatly into Insightly's wheel house.

Puntos a favor:

Insightly was highly customizable and for the price a very capable tool. Flexibility in terms of object and workflow customization. Very easy to connect to third party or self-developed integrations via API. Loved being able to email to any specific record

Contras:

API changes caused fatal errors in several of our integrations over the course of our time with Insightly. User interface was never the prettiest